NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic ManagementInternal Assignment Applicable for September 2019 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed Students should follow the following parameter for answering the assignment questionsM/s Swadeshi is planning to start up a new business for Indian traditional clothes. The
product will be sold online and there will be few retail outlets in major metro cities.
The founder Mr. Ashish is of the opinion to do a detail and through market scanning
before entering into the market.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic ManagementInternal Assignment Applicable for September 2019 ExaminationMr. Ashish appoints you as a consultant for M/s Swadeshi that deals in
manufacturing and selling clothes online and offline stores. The company plans to
give competition to brands like Manyavar and Mohey. The company plans to
provide quality product at lower price. The company plans to save lot of cost
because of online selling. The website URL is www.swadeshi.com. The Company
differentiates itself by selling only Indian Traditional clothes for all age groups.
1. As a consultant you have been asked to prepare a STEEP analysis report and
present the findings to the top management. (10 Marks)2. Analyze the business www.swadeshi.com from Porter’s approach to industry
analysis perspective. (10 Marks)3. Answer the below questions:
a. Prepare a SWOT Analysis for www.swadeshi.com. (5 Marks)b. Explain any two types of forecasting techniques that company should use for
analyzing future demand. Explain the same with reason. (5 Marks)**********
School for Continuing Education (NGA-SCE)
Course: Strategic ManagementInternal Assignment Applicable for September 2019 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed Students should follow the following parameter for answering the assignment questionsM/s Swadeshi is planning to start up a new business for Indian traditional clothes. The
product will be sold online and there will be few retail outlets in major metro cities.
The founder Mr. Ashish is of the opinion to do a detail and through market scanning
before entering into the market.
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic ManagementInternal Assignment Applicable for September 2019 ExaminationMr. Ashish appoints you as a consultant for M/s Swadeshi that deals in
manufacturing and selling clothes online and offline stores. The company plans to
give competition to brands like Manyavar and Mohey. The company plans to
provide quality product at lower price. The company plans to save lot of cost
because of online selling. The website URL is www.swadeshi.com. The Company
differentiates itself by selling only Indian Traditional clothes for all age groups.
1. As a consultant you have been asked to prepare a STEEP analysis report and
present the findings to the top management. (10 Marks)2. Analyze the business www.swadeshi.com from Porter’s approach to industry
analysis perspective. (10 Marks)3. Answer the below questions:
a. Prepare a SWOT Analysis for www.swadeshi.com. (5 Marks)b. Explain any two types of forecasting techniques that company should use for
analyzing future demand. Explain the same with reason. (5 Marks)**********
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