NMIMS Assignments April 2018_Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for April

2018 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more

than 1000 words for question 1 and 2 and

for
question 3 in not more than 500 words for

each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually.

Discussion and group work is not

advisable.
 Students are free to refer to any

books/reference material/website/internet

for
attempting their assignments, but are not

allowed to copy the matter as it is from

the
source of reference.
 Students should write the assignment in

their own words. Copying of assignments

from
other students is not allowed.
 Students should follow the following

parameter for answering the assignment

questions.
1. Construct the 4P’s of Marketing Mix

for Starbucks Coffee chain in India

alongwith
the 3 extended P’s for Services. ( 10

Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for April

2018 Examination
2. You are the Chief Marketing Officer

for Apple India. Conduct a macro external
environmental analysis on 8 factors &

suggest whether India is an attractive

market
for higher range of iphone devices such

as iPhone 8, iPhone 8plus & iPhoneX?
(10 Marks)
3. You are an Italian shoe making firm by

the name of “Scarpa” & your target
audience is primarily middle class in

Europe. You wish to enter the Indian

market
looking at India’s vast middle class

segment which is your intended target

market.
a. Which one of the following pricing

strategies would you wish to pursue in
India? Explain the reasons behind

choosing this pricing strategy (5 Marks)
 Full Cost pricing
 Psychological pricing
 Premium pricing
b. Given that Scarpa is a new entrant

into India, describe atleast 6 innovative
sales promotions campaign aimed at Indian

consumers (5 Marks)
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