Note: Solve any 4 Case Studies
Case 1: The Chinese Dragon and a New Organization Structure
Since the reform initiative in 1979, the Chinese government has promoted an aggressive policy of export-led growth that has resulted in an annual average of double-digit growth rate. The transition of the Chinese economy from an administratively controlled regime to a market oriented one was under the
Questions:
1. On reading the news about accession of China to WTO, your organization, an internationally well-known name in manufacturing of bicycles, who had just two years ago started operations in India, decided to relocate its manufacturing base to China, while retaining other service and corporate support in India. Discuss what should be the likely structure of your organization. (To help you understand the bicycle manufacturing and support services of the company, a brief outline of the product and process oriented activities is given below).
Bicycle Project
2. Explain the logic behind your suggested structure. What advantage can be reaped out of this move? What are the likely problems your organization may encounter in such a move?
Case 2: Conflict Management at Supreme India
Supreme India in New Delhi is a software development company and it has a turnover of Rs 2000 crore. It employs 400 persons. The company is professionally managed. A young dynamic managing director heads the management team. He expects performance of a high order at every level and more so at the supervisory and managerial levels.
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Questions:
1. Where did things go wrong?
2. Who is responsible for this episode? Is Mr Jain to be blamed?
3. Should the training manager have conceded to his demand for appropriate placement?
Case 3: Korean Management
The Korean economy came to be widely regarded as a possible ‘role model’ to be followed by other newly industrializing economies. The 1997 Asian Crisis shattered this image. The economy faced a competitive squeeze between lower cost and rapidly growing economies such as China on the one hand, and higher knowledge/technology based economies such as Japan on the other hand.
Questions:
1. Study this case carefully. In India we have two major Korean consumer electronics conglomerates. While both the companies have achieved tremendous market growth, they have started encountering the problem of losing their key people. Track such reasons to the typical Korean culture and suggest how such Korean companies can best adopt the theory Z model.
Case 4: Innovative Customer Service at EMC Corporation
When customers believe in you, they’ll stick with you almost no matter what.
- Mike Ruettgers, EMC Corp.
In 1979, EMC was founded at Hopkinton, Massachusetts. Today, it is recognized as the world leader in customer service. Mike Ruettgers, after joining the EMC Group as Vice President (Operations and Customer Service), ……………….
unit; it is implanted in the company’s DNA; it is a continuous innovation.
Questions:
1. Read the case and suggest as an organizational behaviour professional, what type of managerial interventions can ease the problem of customer service in a competitive, technology-intensive market?
2. Related the TQM concept in this case with customer retention.
Case 5: T-Mobile – Intensifying the Learning Gain
T-Mobile, US, is a part of T-Mobile international, one of the top three global wireless carriers and a proud subsidiary of Deutsche Telekom AG. ‘In a world full of busy and fragmented lives…wireless ……………….
On-going evaluation – The new approach will continue to be evaluated in order to ensure that it successfully meets the company’s needs, develops new skills, and enhances performance, whilst fostering a motivation to learn among the staff.
Questions:
1. Discuss critically the T-Mobile case and explain the learning culture prevalent in the organization.
2. Can you outline the learning module in T-mobile? Highlight various learning organization qualities in any Indian corporate office.
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