NMIMS Assignments April 2018_Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
Internal Assignment Applicable for April

2018 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory.
 All answers to be explained in not more

than 1000 words for question 1 and 2 and

for
question 3 in not more than 500 words for

each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually.

Discussion and group work is not

advisable.
 Students are free to refer to any

books/reference material/website/internet

for attempting
their assignments, but are not allowed to

copy the matter as it is from the source

of
reference.
 Students should write the assignment in

their own words. Copying of assignments

from
other students is not allowed.
 Students should follow the following

parameter for answering the assignment

questions.
Q.1 What do you understand by consumer

involvement. How would you classify the
following purchase decision in terms of

high or low involvement decisions?

Explain the
reason for your classification in each

case. (10 Marks)
 Gel Pen
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
Internal Assignment Applicable for April

2018 Examination
 An Birthday Greeting Card to wife
 Restaurant selection
 Car
 Selection of school for your child
 Stationery for everyday use.
Q.2 A well-known International fitness

company is planning to set up a

nationwide fitness
centers in India. Describe how this

international company can use

psychographics to plan
its segmentation and promotion strategy.

Using VALS II typology, suggest which

segments
should the company target and why? (10

Marks)
Q.3 What type of information search

behaviour would you expect in the first

time purchase
of the following products and why?
Q3a (5 Marks)
 Ice Cream
 Skin whitening Cream
 Lap top
 A study table
Q3b (5 Marks)
What are the implications of the above

information search behavior for marketers

of these
products? Explain.
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