Consumer Behavior
Q1. What do you understand by consumer involvement. How would you classify the following purchase decision in terms of high or low involvement decisions? Explain the reason for your classification in each case.
Gel Pen
An Birthday Greeting Card to wife
Restaurant selection
Car
Selection of school for your child
Stationery for everyday use.
Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India. Describe how this international company can use psychographics to plan its segmentation and promotion strategy. Using VALS II typology, suggest which segments should the company target and why?
Q3 What type of information search behaviour would you expect in the first time purchase of the following products and why?
a Ice Cream
Skin whitening Cream
Lap top
A study table
3b. What are the implications of the above information search behavior for marketers of these products? Explain.
Q1. What do you understand by consumer involvement. How would you classify the following purchase decision in terms of high or low involvement decisions? Explain the reason for your classification in each case.
Gel Pen
An Birthday Greeting Card to wife
Restaurant selection
Car
Selection of school for your child
Stationery for everyday use.
Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India. Describe how this international company can use psychographics to plan its segmentation and promotion strategy. Using VALS II typology, suggest which segments should the company target and why?
Q3 What type of information search behaviour would you expect in the first time purchase of the following products and why?
a Ice Cream
Skin whitening Cream
Lap top
A study table
3b. What are the implications of the above information search behavior for marketers of these products? Explain.
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