B2B Marketing
Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to Indian & International Standards. The company faces a severe competition from small scale motor manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to give to the company to maintain its leadership position in this product category?
Q.2 Sam Chem Corporation is into the business of House Keeping products & equipments. Develop an effective communication programme for the company.
Q.3 Read the following Case & solve the questions given:
Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down the delivery time from 60 days to 45 days, demanded by some international buyers of garments. The company's manufacturing unit at Bangalore produced garments like shirts, trousers, for domestic as well as international customers, including Walmart, i.e. Penny, and Gap. The production process included various operations like dyeing of yarn, weaving, and processing.
The production was organized on three shift basis. The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space.
Mahindra asked the market research manager to get the information about the competitor’s delivery time for the garments. The market research manager informed him that only four out of about 100 garment (or apparel) manufacturing units were in a position to fulfill the important purchasing objectives of 45 days delivery time and consistent product quality. Mahindra applied a lot of pressure on the existing processing firms to bring down the delivery time. However, he did not receive any positive commitments from them. Mahindra felt that it was very important to satisfy the delivery and quality objectives of the garment buying firms, in order to achieve the company's sales and profitability goals.
Questions:
a. If you were Mahindra Parikh, what would you do? (5 Marks)
b. ‘The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space’. Do you agree with this decision? Justify ( 5 Marks)
Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to Indian & International Standards. The company faces a severe competition from small scale motor manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to give to the company to maintain its leadership position in this product category?
Q.2 Sam Chem Corporation is into the business of House Keeping products & equipments. Develop an effective communication programme for the company.
Q.3 Read the following Case & solve the questions given:
Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down the delivery time from 60 days to 45 days, demanded by some international buyers of garments. The company's manufacturing unit at Bangalore produced garments like shirts, trousers, for domestic as well as international customers, including Walmart, i.e. Penny, and Gap. The production process included various operations like dyeing of yarn, weaving, and processing.
The production was organized on three shift basis. The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space.
Mahindra asked the market research manager to get the information about the competitor’s delivery time for the garments. The market research manager informed him that only four out of about 100 garment (or apparel) manufacturing units were in a position to fulfill the important purchasing objectives of 45 days delivery time and consistent product quality. Mahindra applied a lot of pressure on the existing processing firms to bring down the delivery time. However, he did not receive any positive commitments from them. Mahindra felt that it was very important to satisfy the delivery and quality objectives of the garment buying firms, in order to achieve the company's sales and profitability goals.
Questions:
a. If you were Mahindra Parikh, what would you do? (5 Marks)
b. ‘The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space’. Do you agree with this decision? Justify ( 5 Marks)
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