ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0010 –Sales, Distribution & Supply Chain Management
BK ID B1721
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
5
5
10
2 What are the benefits of using relationship marketing?
benefits of using relationship marketing 10 10
3 What are the functions of a wholesaler?
functions of a wholesaler 10 10
4 Explain the demand management model.
demand management model 10 10
5 Briefly describe the different processes involved in the purchase cycle.
processes involved in the purchase cycle 10 10
6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
a) Outsourcing Supply Chain Operations
b) Co-Makership
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0011 –Consumer Behaviour
BK ID B1722
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 What is positioning & how does it benefit a brand?
Positioning & how does it benefit a brand 10 10
2 Discuss the importance of injecting emotions into advertisements. Give suitable
examples.
Emotions into advertisements
Examples
7
3
10
3 What is brand equity & how does it benefit the company?
Brand equity & it’s benefit for the company 10 10
4 Discuss three component model of Attitudes. What is the relevance of this model to
advertising objectives?
Model of Attitudes
Relevance of model to advertising objective
5
5
10
5 Discuss the nature of family decision making.
Nature of family decision making 10 10
6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image
a) Approaches to ascertain consumer’s needs
b) Store image
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing
BK ID B1723
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the classifications of retail formats in detail with Indian examples.
classifications of retail formats 10 10
2 What is target marketing & what can be different types of target markets for retailers?
target marketing
types of target markets for retailers
5
5
10
3 What are the different types of retail store locations? What are their advantages &
disadvantages?
different types of retail store locations
advantages & disadvantage
5
5
10
4 What do you understand by merchandise management?
merchandise management 10 10
5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for
implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
5
5
10
6 Write short notes on:
a) Market entry method
b) E-tailing
a) Market entry method
b) E-tailing
5
5
10ASSIGNMENT
DRIVE Spring 2016
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
SUBJECT CODE &
NAME
MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics
2 marks
8 marks
10
2 Write a short note on the criteria of choosing a good research design.
Explanation (2 marks for each
criteria)
10
3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types
2 marks
8 marks
10
4 Explain various types of probability sampling techniques with suitable examples.
Explanation 10 marks 10
5 Analyse the steps involved in hypothesis testing.
Explanation 10 marks 10
6 Write short notes on:
a) Media planning
b) Copy Testing
Media planning
Copy Testing
5 marks
5 marks
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0010 –Sales, Distribution & Supply Chain Management
BK ID B1721
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
5
5
10
2 What are the benefits of using relationship marketing?
benefits of using relationship marketing 10 10
3 What are the functions of a wholesaler?
functions of a wholesaler 10 10
4 Explain the demand management model.
demand management model 10 10
5 Briefly describe the different processes involved in the purchase cycle.
processes involved in the purchase cycle 10 10
6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
a) Outsourcing Supply Chain Operations
b) Co-Makership
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0011 –Consumer Behaviour
BK ID B1722
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 What is positioning & how does it benefit a brand?
Positioning & how does it benefit a brand 10 10
2 Discuss the importance of injecting emotions into advertisements. Give suitable
examples.
Emotions into advertisements
Examples
7
3
10
3 What is brand equity & how does it benefit the company?
Brand equity & it’s benefit for the company 10 10
4 Discuss three component model of Attitudes. What is the relevance of this model to
advertising objectives?
Model of Attitudes
Relevance of model to advertising objective
5
5
10
5 Discuss the nature of family decision making.
Nature of family decision making 10 10
6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image
a) Approaches to ascertain consumer’s needs
b) Store image
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing
BK ID B1723
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the classifications of retail formats in detail with Indian examples.
classifications of retail formats 10 10
2 What is target marketing & what can be different types of target markets for retailers?
target marketing
types of target markets for retailers
5
5
10
3 What are the different types of retail store locations? What are their advantages &
disadvantages?
different types of retail store locations
advantages & disadvantage
5
5
10
4 What do you understand by merchandise management?
merchandise management 10 10
5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for
implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
5
5
10
6 Write short notes on:
a) Market entry method
b) E-tailing
a) Market entry method
b) E-tailing
5
5
10ASSIGNMENT
DRIVE Spring 2016
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
SUBJECT CODE &
NAME
MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics
2 marks
8 marks
10
2 Write a short note on the criteria of choosing a good research design.
Explanation (2 marks for each
criteria)
10
3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types
2 marks
8 marks
10
4 Explain various types of probability sampling techniques with suitable examples.
Explanation 10 marks 10
5 Analyse the steps involved in hypothesis testing.
Explanation 10 marks 10
6 Write short notes on:
a) Media planning
b) Copy Testing
Media planning
Copy Testing
5 marks
5 marks
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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