ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE & NAME OM 0010 - OPERATIONS MANAGEMENT
BK ID B1934
CREDITS & MARKS 4 CREDITS AND 60 MARKS
Q.No Criteria Marks Total Marks
1 Write short notes on :
a. Origin of operations research
b. Levels of Strategies in an Organisation
c. Consumer Pricing Expectations Range
A a. Origin of operations research
b. Levels of Strategies in an Organisation
c. Consumer Pricing Expectations Range
2
6
2
10
2 Explain following Models of Operations Research
a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model
A a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model
2.5
2.5
2.5
2.5
10
3. Case Study: Services Operations Management at XYZ Restaurant
XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first outlet
in the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east Asia. In the
year 2000, XYZ restaurant enjoyed the maximum footfall in almost all the nations it was present.
By 2005, it added Italian and French food in its menu to compete with the established
international brands in this field. XYZ followed a process of service operations management,
which focuses on delivering excellent services to the customers.
After some time, XYZ faced a problem of low quality of French and Italian food that was not at
par with other restaurants. The nations of mid-east Asia did not welcome the change in the
image of XYZ from local food chain restaurant to international restaurant. The customers found
lower quality of French and Italian foods in XYZ than they used to get in other restaurants. The
offering, delivery and image of XYZ could not match the new services and customers avoided to
visit XYZ for Italian and French foods. The market of this restaurant was still favouring its local
sense of cooking food. XYZ soon reverted to the earlier service operations and policies of local
belongingness and thus recovered the lost customers.
Discussion questions:
1. What can be the reasons for the failure of XYZ restaurant in introducing French and
Italian foods?
2. What strategies could have helped XYZ restaurant while introducing new services?
A 1. What can be the reasons for the failure of XYZ restaurant in
introducing French and Italian foods? (Hint: The reasons can be
failure of making planning activities, monitoring and controlling
activities and quality assurance activities)
2. What strategies could have helped XYZ restaurant while
introducing new services? (Hint: Following SERVQUAL and
evaluating the performance of services)
5
5
10
4 Explain the following criterions that a decision maker may adopt under uncertain conditions.
a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion
A a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion
2
2
2
2
2
10
5. Solve the assignment problem shown in the following table:
1 2 3 4
A 10 12 19 11
B 5 10 7 8
C 12 14 13 11
D 8 15 11 9
Also determine the total assignment cost.
A Optimal assignment
total assignment cost
8
2
10
6 There are four jobs, namely D, E, F, and G, which need to be sequenced on two machines,
namely machine 1 and machine 2. The processing time of the jobs D, E, F, and G on machine
1 are 2, 6, 4, and 8, respectively. However, on machine 2, the processing time of D, E, F, and
G is 3, 5, 7, and 4, respectively. Determine the job sequencing for this problem and Total flow
time for four jobs.
A
Optimum Sequence
Total flow time
8
2
10
*A-Answer
Note –Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
**********
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
SUBJECT CODE &
NAME
OM0011- ENTERPRISE RESOURCE PLANNING
BK ID B1964
CREDIT 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
Q.
No
Questions Marks Total Marks
1. Write Short notes on the followinga. Internal Business Functions and External Business Functions
b. Characteristics of information
c. Decision Support System (DSS)
A a. Internal Business Functions and External Business
Functions
b. Characteristics of information
c. Decision Support System (DSS)
4
3
3
10
2. Explain the concept of Business Process Reengineering (BPR). What are the steps
involved in an effective BPR process?
A ? Definition of BPR
? Process
4
6
10
3. Explain various Functions of quality management module.
A Explain various Functions of quality management module. 10
4. Write Short notes on-? Role of ERP in Purchasing
? Warehouse management
? Features of ERP inventory management system
A ? Role of ERP in Purchasing
? Warehouse management
? Features of ERP inventory management system
3
3
4
10
5. Explain the products and technology of SSA (System Software Associates).
A Explain the products and technology of SSA (System Software
Associates).
10
6 Write short notes on
a. Gap Analysis
b. Reduction of lead time
c. BAAN company
d. End users
e. ERP trends
A a. Gap Analysis.(Unit-11)
b. Reduction of lead time.(Unit-12)
c. BAAN company.(Unit-13)
d. End users.(Unit-14)
e. ERP trends.(Unit-15)
2
2
2
2
2
10
*A-Answer
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDOMN (SEM 1)
SUBJECT CODE & NAME OM0012 SUPPLY CHAIN MANAGEMENT
BK ID B1542
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
Q.No Criteria Marks Total Marks
1
Explain the different modes of transportation.
A
Explanation of the concepts
10 10
2 What is risk pooling? Why is it important in supply chain management? List the four main
types of risk pooling.
A Risk Pooling
Location pooling
Product pooling
Lead time pooling
Capacity pooling
2
2
2
2
2
10
3 Explain the different types of purchases in portfolio analysis.
A Explanation of the concepts 10 10
4 Describe the reasons for bullwhip effect and explain the methods to decrease bullwhip
effect.
A Reasons
Methods to decrease
5
5
10
5 Explain the concept 3PL? What are the advantages and disadvantages of using 3PL?
A Explanation of 3 PL
Advantages and Disadvantages
4
6
10
6 Explain the framework and impacts of integrating IT with SCM?
A Framework
Impacts
5
5
10
*A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
*********
**
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE & NAME OM 0013 – ADVANCED PRODUCTION AND OPERATIONS
MANAGEMENT
BK ID B1935
CREDITS & MARKS 4CREDITS & 60 MARKS
Q.No Criteria Marks Total Marks
1 Write short notes on the following
a. Types of Operational Strategies
b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
A a. Types of Operational Strategies
b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
2.5
2.5
2.5
2.5
10
2 Describe Computer-Aided Manufacturing (CAM).
A Computer-Aided Manufacturing (CAM)
Applications of Computer-Aided Manufacturing (CAM)
Benefits of Computer-Aided Manufacturing (CAM)
Problems of Computer-Aided Manufacturing (CAM)
2.5
2.5
2.5
2.5
10
3 Explain various factors affecting a facility location.
A Explain various factors affecting a facility location. 10
4 Case Study-Organization: Fortune solutions
The market place for pharmaceutical companies is highly competitive. As a result there is a need
for a flexible, accurate and responsive global planning process to support the key factors of
rapid time to market, rapid response to demand changes, low costs. Each supply chain had
developed its own Sales Operations planning (SOP) process making it difficult to combine and
form a global view of demand and supply and to maximize sales opportunities. The requirement
was to create a standard SOP process to be used at all the supply chains, incorporating company
and industry best practice.
The solution for this problem was developed as follows: A workshop analyzed all SOP models
used within the company and compared these with business requirements and best practice. As a
result of combined SOP models, the organization was able to develop a best fit SOP model that
could be rolled out across the company.
The workshop produced a detailed documentation which described about inputs, meeting
agendas and attendees, outputs, key performance indicators for each stage of the process.
A simulation of the full SOP model was developed that enabled final design improvements to be
made and training of process participants and key stakeholders. This allowed a successful
implementation plan to be developed. Upon implementing, the process was tried on trial run for
a period of 4 months to facilitate fine tuning. The resulting SOP model was then rolled out across
the company to achieve full benefits.
The rapid implementation of a standardized SOP process gave immediate benefits to the fortune
solutions in terms of:
? Increased customer service level and superior product availability.
? Reduced costs from higher resource utilization, reduced waste.
? Improved cash flow due to optimized inventory and improved schedule adherence.
Questiona. Give the reason for developing a standardized SOP process.
b. How was the solution developed?
c. What are the benefits of a standardized SOP process?
A a. Reason for developing a standardized SOP process
b. How was the solution developed?
c. What are the benefits of a standardized SOP process?
4
3
3
10
5 What is new product development? Explain the impact of internet on new product
development.
A Definition of new product development, how it is driven
Description of the impact of internet on new product development
(how it is freeing developers to generate ideas, example/s)
5
5
10
6 Write short notes on the following:
a. Value Stream Mapping
b. Benefits of JIT
c. Ideal Production System
A a. Value Stream Mapping
b. Benefits of JIT
c. Ideal Production System
3
4
3
10
*A-Answer
Note –Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
*********
DRIVE SPRING 2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE & NAME OM 0010 - OPERATIONS MANAGEMENT
BK ID B1934
CREDITS & MARKS 4 CREDITS AND 60 MARKS
Q.No Criteria Marks Total Marks
1 Write short notes on :
a. Origin of operations research
b. Levels of Strategies in an Organisation
c. Consumer Pricing Expectations Range
A a. Origin of operations research
b. Levels of Strategies in an Organisation
c. Consumer Pricing Expectations Range
2
6
2
10
2 Explain following Models of Operations Research
a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model
A a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model
2.5
2.5
2.5
2.5
10
3. Case Study: Services Operations Management at XYZ Restaurant
XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first outlet
in the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east Asia. In the
year 2000, XYZ restaurant enjoyed the maximum footfall in almost all the nations it was present.
By 2005, it added Italian and French food in its menu to compete with the established
international brands in this field. XYZ followed a process of service operations management,
which focuses on delivering excellent services to the customers.
After some time, XYZ faced a problem of low quality of French and Italian food that was not at
par with other restaurants. The nations of mid-east Asia did not welcome the change in the
image of XYZ from local food chain restaurant to international restaurant. The customers found
lower quality of French and Italian foods in XYZ than they used to get in other restaurants. The
offering, delivery and image of XYZ could not match the new services and customers avoided to
visit XYZ for Italian and French foods. The market of this restaurant was still favouring its local
sense of cooking food. XYZ soon reverted to the earlier service operations and policies of local
belongingness and thus recovered the lost customers.
Discussion questions:
1. What can be the reasons for the failure of XYZ restaurant in introducing French and
Italian foods?
2. What strategies could have helped XYZ restaurant while introducing new services?
A 1. What can be the reasons for the failure of XYZ restaurant in
introducing French and Italian foods? (Hint: The reasons can be
failure of making planning activities, monitoring and controlling
activities and quality assurance activities)
2. What strategies could have helped XYZ restaurant while
introducing new services? (Hint: Following SERVQUAL and
evaluating the performance of services)
5
5
10
4 Explain the following criterions that a decision maker may adopt under uncertain conditions.
a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion
A a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion
2
2
2
2
2
10
5. Solve the assignment problem shown in the following table:
1 2 3 4
A 10 12 19 11
B 5 10 7 8
C 12 14 13 11
D 8 15 11 9
Also determine the total assignment cost.
A Optimal assignment
total assignment cost
8
2
10
6 There are four jobs, namely D, E, F, and G, which need to be sequenced on two machines,
namely machine 1 and machine 2. The processing time of the jobs D, E, F, and G on machine
1 are 2, 6, 4, and 8, respectively. However, on machine 2, the processing time of D, E, F, and
G is 3, 5, 7, and 4, respectively. Determine the job sequencing for this problem and Total flow
time for four jobs.
A
Optimum Sequence
Total flow time
8
2
10
*A-Answer
Note –Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
**********
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
SUBJECT CODE &
NAME
OM0011- ENTERPRISE RESOURCE PLANNING
BK ID B1964
CREDIT 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
Q.
No
Questions Marks Total Marks
1. Write Short notes on the followinga. Internal Business Functions and External Business Functions
b. Characteristics of information
c. Decision Support System (DSS)
A a. Internal Business Functions and External Business
Functions
b. Characteristics of information
c. Decision Support System (DSS)
4
3
3
10
2. Explain the concept of Business Process Reengineering (BPR). What are the steps
involved in an effective BPR process?
A ? Definition of BPR
? Process
4
6
10
3. Explain various Functions of quality management module.
A Explain various Functions of quality management module. 10
4. Write Short notes on-? Role of ERP in Purchasing
? Warehouse management
? Features of ERP inventory management system
A ? Role of ERP in Purchasing
? Warehouse management
? Features of ERP inventory management system
3
3
4
10
5. Explain the products and technology of SSA (System Software Associates).
A Explain the products and technology of SSA (System Software
Associates).
10
6 Write short notes on
a. Gap Analysis
b. Reduction of lead time
c. BAAN company
d. End users
e. ERP trends
A a. Gap Analysis.(Unit-11)
b. Reduction of lead time.(Unit-12)
c. BAAN company.(Unit-13)
d. End users.(Unit-14)
e. ERP trends.(Unit-15)
2
2
2
2
2
10
*A-Answer
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDOMN (SEM 1)
SUBJECT CODE & NAME OM0012 SUPPLY CHAIN MANAGEMENT
BK ID B1542
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
Q.No Criteria Marks Total Marks
1
Explain the different modes of transportation.
A
Explanation of the concepts
10 10
2 What is risk pooling? Why is it important in supply chain management? List the four main
types of risk pooling.
A Risk Pooling
Location pooling
Product pooling
Lead time pooling
Capacity pooling
2
2
2
2
2
10
3 Explain the different types of purchases in portfolio analysis.
A Explanation of the concepts 10 10
4 Describe the reasons for bullwhip effect and explain the methods to decrease bullwhip
effect.
A Reasons
Methods to decrease
5
5
10
5 Explain the concept 3PL? What are the advantages and disadvantages of using 3PL?
A Explanation of 3 PL
Advantages and Disadvantages
4
6
10
6 Explain the framework and impacts of integrating IT with SCM?
A Framework
Impacts
5
5
10
*A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
*********
**
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE & NAME OM 0013 – ADVANCED PRODUCTION AND OPERATIONS
MANAGEMENT
BK ID B1935
CREDITS & MARKS 4CREDITS & 60 MARKS
Q.No Criteria Marks Total Marks
1 Write short notes on the following
a. Types of Operational Strategies
b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
A a. Types of Operational Strategies
b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
2.5
2.5
2.5
2.5
10
2 Describe Computer-Aided Manufacturing (CAM).
A Computer-Aided Manufacturing (CAM)
Applications of Computer-Aided Manufacturing (CAM)
Benefits of Computer-Aided Manufacturing (CAM)
Problems of Computer-Aided Manufacturing (CAM)
2.5
2.5
2.5
2.5
10
3 Explain various factors affecting a facility location.
A Explain various factors affecting a facility location. 10
4 Case Study-Organization: Fortune solutions
The market place for pharmaceutical companies is highly competitive. As a result there is a need
for a flexible, accurate and responsive global planning process to support the key factors of
rapid time to market, rapid response to demand changes, low costs. Each supply chain had
developed its own Sales Operations planning (SOP) process making it difficult to combine and
form a global view of demand and supply and to maximize sales opportunities. The requirement
was to create a standard SOP process to be used at all the supply chains, incorporating company
and industry best practice.
The solution for this problem was developed as follows: A workshop analyzed all SOP models
used within the company and compared these with business requirements and best practice. As a
result of combined SOP models, the organization was able to develop a best fit SOP model that
could be rolled out across the company.
The workshop produced a detailed documentation which described about inputs, meeting
agendas and attendees, outputs, key performance indicators for each stage of the process.
A simulation of the full SOP model was developed that enabled final design improvements to be
made and training of process participants and key stakeholders. This allowed a successful
implementation plan to be developed. Upon implementing, the process was tried on trial run for
a period of 4 months to facilitate fine tuning. The resulting SOP model was then rolled out across
the company to achieve full benefits.
The rapid implementation of a standardized SOP process gave immediate benefits to the fortune
solutions in terms of:
? Increased customer service level and superior product availability.
? Reduced costs from higher resource utilization, reduced waste.
? Improved cash flow due to optimized inventory and improved schedule adherence.
Questiona. Give the reason for developing a standardized SOP process.
b. How was the solution developed?
c. What are the benefits of a standardized SOP process?
A a. Reason for developing a standardized SOP process
b. How was the solution developed?
c. What are the benefits of a standardized SOP process?
4
3
3
10
5 What is new product development? Explain the impact of internet on new product
development.
A Definition of new product development, how it is driven
Description of the impact of internet on new product development
(how it is freeing developers to generate ideas, example/s)
5
5
10
6 Write short notes on the following:
a. Value Stream Mapping
b. Benefits of JIT
c. Ideal Production System
A a. Value Stream Mapping
b. Benefits of JIT
c. Ideal Production System
3
4
3
10
*A-Answer
Note –Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.
*********
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