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Showing posts with label NMIMS Assignments Sept 2018. Show all posts
Showing posts with label NMIMS Assignments Sept 2018. Show all posts

Friday, 6 July 2018

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Course: Business Ethics: Governance & Risk

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Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. One of the most prevalent forms of information gathering in the workplace is
monitoring employees’ work and technology which has afforded employers enormous
abilities to do so efficiently. Whether it is email monitoring, internet use monitoring,
random telephone call monitoring or CCTV. Globally an astonishing 50 % of large
companies (those with 20,000 or more workers) actually have people on staff to read
the contents of outgoing emails, much of it on an occasional/ random basis. The most
prevalent subject of monitoring though is ‘internet use’; nearly 76% companies do so.
Most of them notify their workers about it, many also have an internet access policy
typically prohibiting employees’ access to pornography, online chat forums, gaming,
investing or shopping at work. What according to you are the 5 key reasons for the
firms to monitor employee’s technology usage? Is business being responsible at
workplace if it does so? Give reasons for your answer. (10 Marks)
2. Advertising is part of doing business, and not all advertising is deceptive or harmful to
consumers. The criticism, both for and against advertising raises awareness that
provides information to both companies and consumers in their production and
consumption of information and transactions. Briefly explain any three arguments in
favour of advertising and any three against advertising. (10 Marks)
3. Foods, plants or crops which have been altered genetically with an intention of
enhancing the nutritional content of foods are known as genetically modified foods.
The genetic alteration is meant to translate the existing food into a product with a
lower price but with greater benefits, yet it is not without environmental and ethical
concerns and dilemmas.
a. What according to you are the four main benefits to the producer/consumer of
genetically modified food crop, elaborate? (5 Marks)
b. As a member of agriculture policy task force you have been assigned the
responsibility of researching and identifying long term risk of genetically modified
food crop. What would be your four identified environmental and/or ethical risks?
Elaborate. (5 Marks)
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Thursday, 5 July 2018

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing

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Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. Tour & Travel operators are facing a difficult time maintaining bottom lines with
the hike in diesel & petrol prices. In this scenario, how can a tour operator (XYZ
Travels) segment the market & use a Positioning strategy to prop its sagging
bottom line
(10 Marks)
2. Coffee House a coffee bean exporter sensing the high market potential of coffee
bars is planning to launch a coffee bar chain in India called “Timepass”. It wants
to position its coffee bar chain as an up market leisure hangout for customers. As
it lacks knowledge and experience in the coffee retailing industry, the company is
undecided about the design aspects of the coffee bars. What decisions relating to
the elements of physical evidence are to be taken by Coffee House?
(10 Marks)
3. The Banking sector is going through a major transformation and witnessing robust
growth. Automation is the order of the day. In order to sustain competition and
enhance customer experience new initiatives have been introduced. Technology
is the driving force & internet & mobile banking are the recent trends. You are the
chairman of a 30 year old private sector bank with conservative
approach. Employees being from the old school of thought have resisted the new
trends now introduced by most of the banks. Your branches are majorly located in
South India. The bank is faced with a few takeover threats in the past. The
government is insisting merger of the bank for viability and modernization. Your
product portfolio requires a change to attract new customers and retain the existing
ones. The board is expecting from you a thorough overhaul of the marketing mix.
Questions:-
a. Design an innovative service product offering for your bank. (5 Marks)
b. Evaluate the role and importance of people in a service industry. (5 Marks)
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Wednesday, 4 July 2018

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
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1. You are working for a multi-national bank and are being asked to set up a Project
Management Office (PMO) for the bank. Discuss appropriateness of each type of
PMO for the bank and recommend one of them for the bank. Please make suitable
assumptions but specify them explicitly. (10 Marks)
2. You are involved in a project feasibility study. The project is about installing
additional capacity for manufacturing 100 bicyles per day. As part of this study, you
are asked to do the demand forecasting. Discuss appropriateness of each type of
qualitative forecasting method for your project and recommend one of them. Please
make suitable assumptions but specify them explicitly. (10 Marks)
3. "This project seems to be a good deal", Mr. Sharma opened the meeting with this
statement. "We invest Rs. 80 lac and can get Rs. 1 Cr in just three years. What more
do we need?” Mr. Sharma continued. "Let's take the opinion of Ms. Roy. She has
recently done a course on project management and can help us from that learning",
Mr. Iyer looked at Ms. Roy, who has just joined the organization couple of months
back. As she was new, she was not sure how things work in this organization.
However, since Mr. Iyer, who is the Head of her business unit, asked her directly,
she needed to speak up. "I will need some facts and figure before making any
suggestion. In particular, I will need to know estimated cash inflows and outflows."
"Oh yes, this project will need Rs. 80 lac up front but will generate Rs. 50 lac each
in second and third year." Mr. Sharma quickly provided the data. "And we need
minimum 12% rate of return!” Mr. Iyer provided additional data.
a. Which are the methods are available for making such decision? Which one method
would you recommend? Why? (5 Marks)
b. Should Ms. Roy recommend this project? Why or why not? (5 Marks)

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Monday, 2 July 2018

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Course: Marketing Research
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Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. Your company is a new start-up which is planning to give stiff competition to Google
maps by coming up with a GPS-based mobile app which can provide best routes /
maps cum shopping assistance. It aims to be a complete guide to road travelers on
the best routes, markets and products available en-route, other shopping assistance
etc. However, this idea needs to be explored and tested for its feasibility. Discuss the
new product development process that you would follow for evaluating the
feasibility. Which of the various product testing methods will you use for testing
your mobile app and why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating
awareness regarding organs donation on the World Organ Donation Day. Towards
this, the NGO is preparing an advertising campaign which shall be launched to reach
out to the general public. The advertising campaign is being seen as a tool for
bringing awareness and some positive change in the society. The NGO and its Ad
Agency have created few innovative ad copies but the Foundation is insisting on
rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy
testing should they use in both the stages: pre-release and post-release?
(10 Marks)
3. Domestic and International airlines have been pushing the Telcom Commission to
allow making calls and browsing the internet while flying in Indian airspace, once
the aircraft reaches an altitude of 3,000 metres. However, the Govt. and the Telecom
Authorities are skeptical since this requires huge investment to be made by the
airlines ultimately resulting in heavy pricing, much higher than the rates for mobile
services. You have been asked to conduct a research to identify the target customer
and understand the consumer needs towards inflight calls and internet services and
their perspective and opinion towards the prices that they would be willing to pay.
a. Describe the profile of your target customer and discuss the major sources of
secondary data that you would collect to identify him / her?
(5 Marks)
b. For the primary data that needs to be collected towards this research, briefly describe
the research methods that you would use (5 Marks)
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