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assignments NMIMS assignments September 2019
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Marketing Management
Internal
Assignment Applicable for September 2019 Examination
1. M/s Tikhalal sells pickle and spices across the
country and wants to enter into the international market. The company is known
for their quality ingredients. The company sells the product at higher price
but customers don’t hesitate to pay the price as the quality is premium. Their
brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices are
a hit brand in the Indian Market. The company has decided to enter in US Market
as it has a major market for Indian pickles and spices.
1. Explain various Micro and
Macro environment factors that the company should analyze before entering into
the international market. Explain the points with reason.
(10 Marks)
2. The company is planning to
take Mr. Tikhalal online in India. Explain various ways to promote the brands
of pickles and spice on Social Media Platforms.
(10 Marks)
3. M/s Tikhalal is also
planning to sell paapads with the brand name Mr. Crisp. The company is planning
to sell papads at a price higher than its competitors. The company also plans
to launch various variety of papads with different shapes and sizes.
a. How should company segment
the consumer market for Paapads? (5 Marks)
b. To introduce the product in
the market what are the various sales promotion techniques that should be used
for the brand Mr. Crisp? (5 Marks)
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