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Customized assignments NMIMS assignments September 2019

Course: Information Systems for Managers  

1. The Government of India has planned to harness the benefits of the cloud and has undertaken the ambitious initiative "GI Cloud" which has been named as "MeghRaj". The aim of this initiative is to facilitate quick delivery of e-services in the country to the citizens while optimizing ICT spending of the Government. This will ensure optimum utilization of the infrastructure and speed up the development and deployment of eGov applications. Meghraj will provide services to the government departments, citizens and businesses through internet as well as mobile connectivity. What are the expected benefits from this initiative to the citizens? What could be the challenges in this initiative? (10 Marks)             
2. The Indian Banking scenario has undergone a radical change in the last two decades. While it was once necessary to visit the branch to carry out various transactions, customers today have an access to multiple platforms to conduct various transactions. Royal Bank of India, a leading bank in India is facing several challenges with their existing approach of systematically engaging with their customers and making the correct product offering. As a result, it is failing to boost its revenues. In order to address this challenge, the bank plans to use analytics to analyze customer requirements and journey better. How in your opinion can Royal Bank of India use analytics to engage better with customers by predicting their behaviour? (10 Marks)            
3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software to help automate all the tasks within the organization. As the Chief Technology Officer (CTO) to this start-up, 
a. What factors will you consider when you select the right ERP vendor for your start-up? 
(5 Marks) 
b. Would you select an open source ERP software or an on premise solution for your implementation? Give justification for your answer. (5Marks)

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Course: Management Theory and Practice

1. Mr. Rathi, a Tax consultant has advised you to invest in property to save money in taxes. You have been paying a lot of money through taxes, so you take his advice and now plan to buy a new house for investment purpose. Explain various steps that you will go through in making a decision for purchasing a new house. 
(10 Marks)


2. There are three models of decision making, explain the model that will apt for purchasing a house. Explain the same with reason. Also, suggest the reason for not accepting the remaining models for purchase of the house. (10 Marks) 

3. a. As per Maslow’s need of hierarchy model where do you stand in the model if you are: 
Situation A: Purchasing the house for your personal stay and usage. 
Situation B: Purchasing the house for investment purpose. 
Explain the above given points with detail reasons. 
(5 Marks)        
3. b. As per Alderfer’s ERG Model where do you stand in the model if you are: 

Situation A: Purchasing the house for your personal stay and usage. 
Situation B: Purchasing the house for investment purpose. 
Explain the above given points with detail reasons. (5 Marks)

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Course: Organisational Behaviour

1. Rajesh and Karan are peers and they are working as sales executive in a pharma company. While Rajesh loves his work and find it very interesting but under same circumstances Karan detests his job, also finds it to be very taxing. Select the best school of thought on stress to explain that with the same working condition and same treatment why Rajesh and Karan are feeling so differently. (10 Marks) 

2. Sana is finding it very difficult to make friends at her workplace. She stays aloof and does not bond with anyone. Her performance is also not great. She proactively met a psychologist to understand herself better. The facts which unraveled were associated with her young age that she was raised by a caretaker who used to beat her from infancy. Also no one supported her for the decisions she took. Sana’s family never understood her and also her childhood friend betrayed. Imagine you are Sana’s psychologist and hence need to explain her the Freudian Stages of personality development and how it had impacted her. Conclude by giving your suggestion to Sana to overcome this issue. 
(10 Marks) 
3. Sameer is working as Vice President (IT) and Jatin is Advisor to the CEO. Sameer never arrives for any meeting on time and also delays the work given to his team. He likes to make people wait for him as he knows with the input of IT head the meeting would never be successful. 

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication and Etiquette

Internal Assignment Applicable for September 2019 Examination

1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? (10 Marks)

2. FashionStation.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the chiffon blouse she purchased a month ago has torn and shrunk, after just machine-washing it  once. Your website clearly mentions that delicate materials like chiffon can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

3 a. You’ve just finished the first document draft of a crucial proposal you are to send out next week. Explain the different tactics you may use to proofread it. (5 Marks)

b. You’ve been shortlisted for an interview at your dream company. What are the different common types of Interviews you should mentally prepare yourself for?

(5 Marks)

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Business Economics

Internal Assignment Applicable for September 2019 Examination

1. What is Demand forecasting? Explain different qualitative methods of demand forecasting. State which of the methods described is most suitable for forecasting the demand for “newspaper” and why? (10

2. Complete the hypothetical table below and explain in brief, the law of variable proportions.

Quantity	Total Product	Average Product	Marginal product
1		10
2		30
3		48
4		56
5		56
6		52

3. a. Explain the types of elasticity of demand. Calculate elasticity of demand for the following data.

Price of Apple (Rs.)	Quantity demanded (KGs)
20	100
21	96

3. b. Distinguish between the features of perfect competition and monopolistic competition. Give real world examples of each of these types of markets.

(5 Marks)

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Corporate Social Responsibility

Internal Assignment Applicable for September 2019 Examination

1.      Pick & choose a Sustainability report of an Indian company in the Services domain only & choose any one Water Management initiative & any one Rural Management initiative being undertaken by the organisation. Analyze and explain the initiative’s qualitative and quantitative data in the form of a case, such that it showcases all the  benefits, financial and non-financial that accrue to the company. (10 Marks)

2. Chhatrapati Shivaji Maharaj International Airport, Mumbai (CSIA) has offered a job role to you in the capacity of a CSR Head. The Airport has created this position recently & has no previous experience in CSR. Describe in brief atleast 10 innovative initiatives that you will implement & drive in this new organization of yours. (10 Marks)

3. One of United Nations Sustainable Development Goal is ‘Zero Hunger’. The primary objective behind this goal is to ensure availability & sustainable management of food for all.

a. What according to you are five compelling reasons behind the existence of Hunger issues in India? (5 Marks)

b. Suggest five strategies/action plan that can be adopted by businesses to make Zero Hunger an achievable target in India in the coming years. (5 Marks)

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School for Continuing Education (NGA-SCE)

Course: Business Law

Internal Assignment Applicable for September 2019 Examination

1. Explain the mechanism of a Digital Signatures which is recognized under the Information Technology Act, 2000 and state at least two (2) of its applications

(10 Marks

2. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India. (10 Marks)

3. Abhay and Seema have entered into a commercial agreement to license content. However, Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted litigation process in Indian courts. Can you advise them on:

a. What should be done to conduct an arbitration between Abhay and Seema to resolve their disputes (5 Marks)

b. The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these (5 Marks)

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Essentials of HRM
SEPTEMBER 2019 NMIMS ASSIGNMENTS
NMIMS SOLVED ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS 2ND SEM SEPTEMBER 2019

1. Discuss the process of induction (not a traditional one) being followed in any organisation.
(It should not be the traditional way of induction, please cite only those which are different
from traditional methods)

2. Kiara Enterprises is a very small organisation dealing with export rejected clothing. They
are growing slowly but steadily. Kiara, the owner now wants to expand it a bit more and
hence opts for Human Resource planning. It is advised to them to go for qualitative methods
for demand forecasting as they have limited funds. Discuss all three qualitative methods of
demand forecasting. Conclude by suggesting the best method suited for Kiara’s organisation.
(10 Marks)

3. Swati and Prashant are both working as sales managers. Swati was chosen for Assessment
Centre whereas Prashant for Development Centre, of which they were not clearly aware. Few

months later Swati got promoted which agitated Prashant as he thought his performance was
also good. Prashant went to the HR head to discuss the same. In context of the case answer
these questions:

a. Explain to Prashant why Swati got promoted. (5 Marks)
b. Explain to Prashant what a Development Centre is.

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Statistics

Internal Assignment Applicable for September 2019 Examination

1. What is sampling distribution? An automobile manufacturer claims that a particular model gets 28 KM per liter of petrol, but the Environmental Protection Agency, using a sample of 50 automobiles of this model, finds the sample mean to be 26.8 km/ltr. From previous studies, the population standard deviation is known to be 5 km/ltr. Could we reasonably expect (within 2 standard errors) that we could select such a  sample if indeed the population mean is 28 km/ltr? Justify. (10 Marks)

2. Raj studios a Tollywood casting company, is selecting a group of extras for a movie. The ages of the first 30 men to be interviewed are.

50	56	55
54	55	61
49	52	57
60	51	59
56	57	56
62	52	54
55	49	52
61	60	51
57	56	59
52	54	49

The director of the movie wants men whose ages are grouped around 50 years. The

director suggests that a standard deviation of 3 years would be acceptable. Does this

group of extras qualify to the director’s requirement? (10 Marks)

3. Historically, diesel has mostly been cheaper than petrol in South Africa, though this has not always been the case, and not a trend seen around the world. One of the key differences in the pricing of diesel versus petrol, is that diesel prices reflect wholesale prices, not the price you would pay at the pumps. For example, the wholesale inland diesel price for August was at R10.96 at the beginning of the month, while Caltex’s retail version – Caltex 50 diesel with Techron – sells at R11.33 per litre. Over the past decade, both the petrol and diesel prices have seen some significant fluctuations, but petrol (95 grade) has seen the biggest overall increase, having jumped 75.4% since 2006.

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Financial Accounting & Analysis

Internal Assignment Applicable for September 2019 Examination

1. A dealer of Mobile TV has the following items in inventory as on March 31,2018

PLEASE FIND THE TABLE BELOW

Item	Quantity	Cost Price per unit	Market price per unit
Nokia	50	100000	98000
Samsung	70	88000	90000
Sony	100	120000	115000
Motorola	80	75000	76000

Discuss the accounting standard which talks about inventory valuation. Also, find out and define the overall value of inventories as per the applicable accounting standard. (10 Marks)

2. Define and Discuss the concepts of prepaid expenses and outstanding expenses and their impact on the income statement and Balance Sheet of an Entity? In case of firm A which largely has the balance of prepaid expenses and another firm B which largely has the balance of outstanding expenses, what does this reflects? Discuss

(10 Marks)

3. a. A logistics company sold a car of Rs 2.5 lacs. The company had purchased the car three years back for Rs 10 lacs and had depreciated the same using straight line method of depreciation, assuming its useful life to be five years and a residual value of Rs77760. Calculate the WDV after charging depreciation for third year, accumulated depreciation for three years and profit on sale, if any. (5 Marks)

b. Consider the following transaction pertaining Ammar’s business-

1. started business with cash Rs 3 lacs

2. Purchased goods for cash Rs 1.2 lacs

3. purchased goods on credit Rs 60000

4. purchased furniture for cash Rs 20000

5. deposited RS 50000 in the bank

Perform transaction analysis for each transaction undertaken and present accounting equation for these transactions. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management

Internal Assignment Applicable for September 2019 Examination

1. M/s Tikhalal sells pickle and spices across the country and wants to enter into the international market. The company is known for their quality ingredients. The company sells the product at higher price but customers don’t hesitate to pay the price as the quality is premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices are a hit brand in the Indian Market. The company has decided to enter in US Market as it has a major market for Indian pickles and spices.

1. Explain various Micro and Macro environment factors that the company should analyze before entering into the international market. Explain the points with reason.

(10 Marks)

2. The company is planning to take Mr. Tikhalal online in India. Explain various ways to promote the brands of pickles and spice on Social Media Platforms.

(10 Marks)

3. M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes.

a. How should company segment the consumer market for Paapads? (5 Marks)

b. To introduce the product in the market what are the various sales promotion techniques that should be used for the brand Mr. Crisp? (5 Marks)

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Operations Management
Operations Management SEPTEMBER 2019
NMIMS MBA ASSIGNMENTS
SOLVED ASSIGNMENTS

1. Explain how the operations strategies are different when applied to a service company such
as “Indigo Airlines” versus an aircraft manufacturing company such as Hindustan
Aeronautics Limited (HAL). (10 Marks)

2. What are the key factors that firms consider while choosing a location to operate? List five
major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its
factory) in India. (10 Marks)
3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her
grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores
across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came
here straight after my undergraduation. It’s not like a business where you don’t see an end
result. You put something in the store, within a week you know how that shoe is working.
You see new creations, you see new ranges," she says.

Keeping in touch with the ground realities of retail is essential to corporate strategy. “From
being purely a product brand, we have become a retail brand. When you walk into the Colaba
Metro store, the collection will be different from the Linking Road store. We curate the
product for each store. I want the best collection for a customer who walks into a store," she
says.
Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints
(TOC), a management philosophy that leads to profit improvement through greater efficiency
in business processes.
“Theory of Constraints brought efficiency to our front end, helping the way we sell go from
art to science. For example, 40 new designs are introduced into our system every week. After
four weeks, we address how they have sold. We had thumb rules to check what happens, and
decide if a design worked. It is like an art, but applying TOC helped us make it a science."
The project came with management challenges for Bhanji, including getting on board the
front line supply chain teams who had to adopt the new technology.
“TOC wasn’t so tough from a technology angle, but it was supremely difficult from our
mindset angle. How do you tell someone that the computer may know some things better than
you?" she says, as the legacy brand has a number of long-time employees.
(Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-and-art-meet-
in-shoe-retail-1558365780350.html)
a. Explain the concept of “Theory of Constraints (TOC)”. (5 Marks)

b. What all possible challenges Bhanji might face with the TOC?

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Taxation- Direct and Indirect
Taxation Direct & Indirect NMIMS SEPTEMBER 2019
NMIMS SOLVED 2019 ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS MBA SEPTEMBER 2019 SOLVED ASSIGNMENTS

1. Mr Bob is a resident of London. He visits India to understand the business environment.
He is keen to start up a business in India. However, he is not aware of the tax structure
prevalent in India. As a tax consultant, discuss with him the tax structure in India post the
introduction of Goods and Service Tax Act. (10 Marks)

2. Income from house property is the only income that is charged on the notional basis. It
means that the incidence of tax depends not only on the income earned from the property, but
also on the inherent potential of the property to earn income. Tax has to be paid even in cases
where no income is being earned. Discuss the Cases where income from house property is not
chargeable to tax under the head ‘Income from House Property and thus chargeable under
any other head.
(10 Marks)
3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20
with respect to the premium paid of life insurance during Financial Year 2018-19.

PLEASE FIND THE TABLE BELOW
Policy Issue
Date

In the name of Capital Sum
Assured

%
Restriction
of Sum
Assured
Insurance
Premium
Paid in
Financial
Year
2018-19
May 01, 2015 Spouse 1.5 lacs 10% Rs 20,000
May 31,2012 Self 2 lacs 20% Rs 50,000
SEPTEMBER
01,2015

Daughter with
a disease
specified
under section
80DDB

3 lacs 15% Rs 60,000

Jan 01,2013 Son with a
disease
defined under
Section
80DDB

2 lacs 10% Rs 40,000

May 01, 2015 Parents 5 lacs 10% Rs 75,000

a. Calculate the total eligible deduction, as per Section 80C, with reasons for each payment
inclusion and exclusion, for Mr. Saurabh Pandey (5 Marks)
b. Discuss, briefly the eligibility norms and provisions for claiming deduction under the said
section. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behaviour

Internal Assignment Applicable for September 2019 Examination

1. Parachute is known for its range of coconut-based hair products, manufactured by Marico. While their flagship product is their Parachute coconut hair oil, over the years they have extended the brand to make Parachute Advansed Oil for specialized hair care needs and Parachute Advansed Body Lotion for skin care needs. What is  Stimulus Generalization? How has Parachute generalized the stimulus of “goodness of coconut” into its brand extensions? (10 Marks)

2. Consider you are in the market for a luxury watch. Enumerate the steps in this purchase using the Consumer Decision Making Model: Input, Process, and Output. (10 Marks)

3. a) Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice. (5 Marks)

3. b) What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for September 2019 Examination

1. The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the steps to calculate the opportunity cost of capital as per the CAPM Model. (10 Marks

2. Mehta & Mehta constructing company wants to make an investment worth 500 crores in certain real estate projects. As a financial advisor to the company discuss the capital budgeting process with them, covering suitable points. (10 Marks)

3. Anna dude Enterprises has Rs 5lacs in assets that are financed with 100% equity. Fixed cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year is Rs80000. The applicable tax rate is 40%. In case its EBIT increases by 10%and reduces by 10%

Define, calculate & interpret the

a. Net income (5 Marks)

b. Return on equity (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Strategy

Internal Assignment Applicable for September 2019 Examination

1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019

had c. 135 stores in India. “We look at activating more stores roll out in the next few years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10-Feb-2019). Recently, the brand has started accepting orders via food delivery firms (e.g. Swiggy). Chaayos – founded by Nitin Saluja – an IIT Bombay alumnus – opened its first store in India in NCR region in Nov-2012. Nitin refers to Chaayos as ‘one of the finest Chai cafe chain in India’ on his LinkedIn profile (accessed May-2019). You work as a Marketing Strategy consultant, and have been hired by Nitin to develop the Marketing Strategy for Chaayos, which would help Chaayos increase the sales 10 times by 2025 (relative to sales in financial year ending Mar-2018). Provide your recommendations regarding the Marketing Strategy and Marketing Mix along with explanations. (10 Marks)

2. Customer buying behaviour plays an important role in Marketing Strategy, and is affected by four key factors/influences/characteristics. Identify and explain the major influences on buying behaviour, for application in brand communication/ promotion, for the following products/brands: (1) Raj Comics, (2) Pizza Hut India, (3) Amazon India, and (4) LinkedIn India. (10 Marks)

3. Founded in 1939, Marvel Comics (www.marvel.com) is a well-known brand – in comic books and related media – owned by The Walt Disney Company. Dhruv, a first generation entrepreneur founded ‘Ossum Comics’ in 2019 with a vision to launch and build the first Indian billion-dollar brand in comic books and related media, and feature among top 3 international brands in the same category by 2030. Dhruv wants to launch the company by Oct-2019 and has hired you as a consultant

a. Explain various stages and their characteristics in an industry life cycle, with specific comments regarding the current stage of comic books and related media industry in India. (5 Marks)

b. There are 5 key themes/ ways to identify competitive advantages for a brand/ differentiate from other brands, as a part of differentiation and positioning strategy; explain these with suggestions/examples in context of ‘Ossum Comics’, and (2) suggest a positioning strategy for ‘Ossum Comics’. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Sales Management

Internal Assignment Applicable for September 2019 Examination

1. What is your understanding of Product Related Policies? Please advise a company manufacturing and selling Cosmetics on new product development. (10 Marks)

2. Mr. Verma, who comes from a technical background, has started a new business of manufacturing Pharmaceuticals products, please help him in preparing his Sales targets and sales budgets. Keep in view the market segments he wants to cater. (10 Marks)

3. Case Study

Mr. Sharma of Spark Detergent was a worried person; another competitor had

launched a special pack of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion schemes. The flagship brand of the company SPARK was taking a beating in the market and sales were going down.

The company Spark is an old company existing for more than 60 years and has a strong brand equity in the market. The products of the company are well known and command a premium and have a niche place in the market. There are also other products like Soaps, Shampoos and other consumer goods the company offers.

The new company does not have the wide range of products Spark has but is strong on raw materials buying and thus offers very low prices to attract customers; this according to Mr. Sharma is their biggest strength.

Mr. Sharma is sitting in his office trying to find a new marketing strategy to regain the lost market share

a. Please help Mr. Sharma in his endeavor to regain the lost share and increase brand

equity. (5 Marks)

b. Should Mr. Sharma drop prices of the brand SPARK? If not what alternative does

he has? (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: B2B Marketing

Internal Assignment Applicable for September 2019 Examination

1. Fortis Hospitals wants to increase its sales by focusing the Business markets where

Organizations would buy preventive health check-up packages for their employees.

They have developed various packages to attract business markets.

Propose a suitable pricing strategy that Fortis should use for its organizational

customers.

2. Excellent Roller, company are the famous rubber roller manufacturers in India. They

have got into a technical collaboration to produce Teflon rollers which are used in

coating and printing machines. Rubber rollers which is used generally are prone to

damages compared to Teflon rollers. ERPL is planning to launch product using

advertisements. Do you agree for an advertisement campaign for an industrial

product? If so why? What are the ways in which ERPL can advertise? What are

alternate methods? (10 Marks)

3. Read the following Case & solve the questions given:

Mr. Sunil Mathur, Director, Raj Doors Pvt Ltd, was not sure what kind of marketing

strategies, segment and target market he should use in order to achieve the company

goals on sales and profitability. The sales and profits were not growing as per

expectations of Mr. Mathur.

Sunil Mathur joined the family business in 2006 after completing graduation in

Electronics engineering and MBA from a reputed institution in India.

The company manufactures and markets plastic doors (GTEX brand) for bedrooms,

bathrooms, office rooms, balcony etc. These non-wood doors can be used for

residential houses, institutions like schools, office, hospitals as well as commercial

shops, malls etc. The market for plastic doors was growing at the rate of 50% annum.

Raj Door was having a market share of 14% in the year 2008. Kintex and Aptak were

the leading players with market share approximately 28% and 20% respectively.

Balance market was dominated by smaller players as well the players in the

unorganized sector. The market was overall dominated by wooden doors. The market

was highly fragmented with no player commanding more than 4% of the market.

Unorganized sector was the dominant player in the wooden door market. Mr. Sunil

was determined to make the company as market leader of the overall door market

(both wooden and plastic) in the next ten years.

The company had segmented its market into the following segments(a) government

organizations like CPWD, Ministry of Defence, Railways etc.;(b) Residential house

built by builders ;( c) commercial organizations and institutions ;( d) individual house

owners built by individuals ;( e) fabricators. ‘We have targeted all the above market

segments for plastic doors, excepting those who want wooden doors’ said Sunil

Mathur. He further added that their sales personnel regularly contacted contractors

who get business from government organizations, where lowest price and good aftersales-

service are the key buying factors. However, when sales personnel call on

builders for residential and commercial complexes for getting orders, Superior

product quality and services are the most important factors that they have to keep in

mind. For house owners and fabricators indirect channel of dealers are used. They

mostly look for low prices and delivery service. The company developed three subbrands

under GTEX brand. These are Solidex, Fibrex and Lightex. Solidex brand

was suitable for government firms, institutions, individual houses with medium

quality and medium to low prices. Fibrex brand with high quality was suitable for

builders and a few individual house owners. Lightex brand offered lower quality and

low prices for replacement market and a few individual house owners.

a. Evaluate how the buying behavior is likely to be different in the Commercial offices

from individual households. (5 Marks)

b. Develop a marketing strategy with focus on: Strategic orientation (whether you

would like to be leader, challenger or follower)? Discuss its implications.

(5 Marks)

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School for Continuing Education (NGA-SCE)

Course: Business: Ethics, Governance & Risk

Internal Assignment Applicable for September 2019 Examination

1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as protect

you in your workplace. What according to you are the pros and cons of using video

surveillance in work place for monitoring employees (two each)?

(10 Marks)

2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of your

senior team member has turned whistle blower, blowing whistle on malpractices

employed by the business. While discussing the issue of ‘Whistleblower versus

organizational loyalty’, informally with your other team members, what according

to you are the four important points that need to be addressed in this discussion?

List those four points and explain your point of view on each of them.

(10 Marks)

3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you

discover that the most senior officer of your company’s venture in Sri Lanka has

been ‘borrowing’ equipment from the company and using it in his other business

venture. When you confront him, the Sri Lankan partner defends his action. After

all, as part owner of both the companies, isn’t he entitled to share in the equipment.

How will you deal with such cross cultural gray areas and what tools will guide your

decision making process? (5 Marks)

3. b. ‘Professionals such as accountants and lawyers have duties and obligations that

other people do not.’ Why is that so? Discuss your point of view and its supporting

arguments. (two points of view with explanation is good enough) (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Integrated Marketing Communications

Internal Assignment Applicable for September 2019 Examination

1. You have just opened your own Restaurant. You have planned an inaugural rate for

customers to visit and taste the food. Describe the P’s of marketing mix. Describe the

Promotion plan on How would you market your brand to maximize your sale? (10 Marks)

2. You are the brand manager of a Toddler’s toys Brand. Your company has tied up with a

kid’s movie to attract the toddler’s. How will you leverage this association to build equity

for your brand? (10 Marks)

3. Case Study

Increase Market Share for Online Pharmacy

Source: PTI feed India Today

The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20%

as more and more people move into buying online medicines. Metlife offers the medicines at

a 20% lower rate. While it has been growing, the overall share of all the top players put

together is only 2%. Metlife aims to increase its market share thereby increasing the volume

of medicines bought online.

a. In a growing market with other serious players, how would you approach IMC to

increase the market share? (5 Marks)

b. Metlife has created an audio visual ad for creating awareness about authentic medicines

delivered at the doorstep. Explain the 9 elements of communication for the ad.

(5 Marks)

Solved assignments for NMIMS September 2019 assignments: Contact us for solutions at assignmentssolution@gmail.com

Expert solved  assignments 10 years of experience Customized assignments NMIMS assignments September 2019

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Marketing

Internal Assignment Applicable for September 2019 Examination

1. You are the manager of a European company and now want to set up a

manufacturing unit in Asia to lower your cost base as well as to address the

growing Asian market. You have a choice of setting up either in India or in China.

Evaluate the two location options of setting up the Plant and Business on basis of

International Business & Marketing Environment parameters to come to a decision.

(10 Marks)

2. You are the CEO of a Mining Equipment company and wish to enter India. You

have a strong global brand and generally potential customers in India know about

your brand. Evaluate any 3 entry options to enter into India. Which of the market

entry options would you finally choose & why? (10 Marks)

3. The Sri Lankan Shampoo market has strong growth and reasonable volume. The

market is dominated by Unilever and P&G which have more than 85% market

share amongst themselves. The rest 15% percent are scattered between 2-3 local

players. Unilever and P&G are at similar price point while all the other local

players are about 10-15% cheaper in prices. The top two parameters of buy of the

consumers there are Long Hair & Dandruff in that order. While Unilever positions

itself more on long hair, P&G is more strong on dandruff platform, Other local

players are mixed (confused?) positioning. One of the biggest reason for lower

market share of local players is perception of poor quality of packaging and

product. Both Unilever and P&G manufacture in India and export to the Sri Lanka

market.

You are an Indian FMCG player with Shampoo in your portfolio and have a

reasonable share in the Indian market on herbal platform. You are now eyeing that

market where there is no clear number 3. You have decided to export your product

to the Sri Lanka market

PLEASE CHECK BELOW

a. Suggest what would be your pricing strategy for the new brand of shampoo that

you would introduce in Sri Lanka market based on the information. (5 Marks)

b. Suggest the possible brand positioning for your Shampoo. (5 Marks)

**********

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Research

Internal Assignment Applicable for September 2019 Examination

1. 40 years back, Sita Travels was a renowned brand in Delhi, in the travel and tourism

industry. The company boasted of a loyal clientele, competitive travel packages,

efficient and motivated employees and a vision to become the No. 1 player pan India.

In those days, the industry comprised few players hence there wasn’t too much

competition to be faced. However, in recent times, with the online platform and

players emerging such as Makemytrip, Trivago, Yatra etc. offering packages at

throwaway prices and reaching out at minimal costs to the mobile savvy, internet

savvy consumer, it is indeed giving the traditional companies a run for their money.

Loss of clientele, revenue and market shares have made Sita Travels sit up and

wonder as to what needs to be done to address this issue. Towards this management

problem, state the research objective(s) and propose a research design for this study;

describing the secondary and primary sources of data, research design, research

method, target respondent, contact method etc. (10 Marks)

2. The beauty care industry comprising make-up, personal care, skin and hair care

product categories, grapples with a lot of controversy around the safety of products,

rampant use of colour and chemicals, products being carcinogenic and unsafe for us.

While some marketers have seen this as a market opportunity to sneak in with socalled

natural, herbal, ayurvedic products, for the larger majority, this still remains a

challenge. The Beauty Care Industry Association is planning to conduct a research

to examine the consumer psyche: her consumption and purchase habits, her attitude,

satisfaction levels, perception about different products, opinion about carcinogenic

elements and unsafety etc. It has been decided to conduct a quantitative,

questionnaire- based survey among women from all socio-economic sections. The

industry wants to identify the key factors associated with the decision-making of

products among women; based on advanced analytical tools. Design a questionnaire

keeping in mind all the research objectives of this survey and the appropriate scales

that should be used for advanced analysis. (10 Marks)

3. A national chain of casual and formal men’s wear is interested to understand the

preferences of men when it comes to the purchase of clothing. The objectives of the

research are:

 To understand the preferences of clothing by occasion

 To understand differences in preferences by income group and geographical area

 To understand satisfaction of customers with their brand vis-à-vis other competitor

brands

In particular, the management wants to understand the as to how the buying

behaviour or preferences of men for clothing are influenced by variables such as (1)

occasion of use (2) geography of the customer (3) income group of the customer and

(4) competition

A list of customers has been procured from internal company records. Their personal

records also include information on their personal income and geography.

a. Assuming that the management has entrusted you with this research, if a sample has

to be drawn from this sampling frame, which sample selection method would you

choose and why? Suggest any two methods and justify your answer. (5 Marks)

b. If you have to prepare an Analysis Plan for this research, which simple and advanced

analytical tools will you recommend for analyzing the data ? Suggest atleast three

tools and support with a justification. (5 Marks)

***************

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Services Marketing

Internal Assignment Applicable for September 2019 Examination

1. A woman entrepreneur is planning to set up an e-shop for a range of costume jewelry

made of silver and semi-precious stones. Saira’s is the jewelry brand which is being targeted

at girls and women aged 13-50 years. Since she doesn’t have lavish budgets to promote

Saira’s, she is evaluating the following routes:

 Home shopping networks offered by cable operators and digital TV operators.

 Word-of-web through social networking sites such as Facebook and Twitter,

consumer blogs etc.

 Online stores such as Amazon, Flipkart, Snapdeal, Myntra and also setting up

company’s website

 Home-parties or kitty parties of women; an option based on word-of-mouth and

consumer referrals

 Exclusive outlets in prime locations of the city

What are the various strategic, tactical and locational considerations / factors that she

should keep in mind for deciding the most appropriate channel (s)?

(10 Marks)

2. V4kids.com is a recently launched online / e-tailing store which sells a wide variety

of kids products for the age-group 2-12 years, ranging from stationery and school

supplies, clothes, shoes, toys, board games, gaming apps, sports equipment, books,

magazines, e-book readers, tablets, notebooks / mini-laptops, ipods, etc.

Currently, V4kids.com faces competition from online stores such as Amazon,

Snapdeal, Flipkart, Babyoye, Firstcry etc. besides the traditional retail brands such

as ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the retail

counterparts of online stores such as FirstCry store - which offer a wide range of

children’s products.

To reach out to the market, V4kids.com is planning to create awareness about its

online store, the range of products, membership programs and its weekly hot deals –all in one go. For this purpose, V4kids.com is planning a slew of advertising

campaigns across different media.

Discuss the 5W’s of the Integrated Service Communication Model for V4kids

(10 Marks)

3. One classic advertising and service recovery strategy used by companies involves

turning a disadvantage into an advantage. For example, a small car rental company

who did not meet customer expectations, ran a campaign “we are trying harder”.

Recently, the Domino’s pizza chain took such an approach to the extreme. Marketers

developed an advertising program to address the problem of slowing sales in a

declining economy. The first wave of television commercials featured clips of

consumers in focus groups, discussing Domino’s, providing statements such as

“Worst pizza I ever had; totally devoid of flavor”, “Domino’s pizza crust is to me

like cardboard” and “The sauce tastes like ketchup”.

Domino’s had been able to maintain its market share during the economic downturn.

At the same time, employees and company managers were concerned about the

quality of the products being offered. The advertising program was created to

apologize for poor quality pizza with the promise to do better by creating pies with

improved ingredients and better recipes, which lead to a complete menu overhaul

during a 4-year period beginning in 2008. “We think that going out there and being

this honest really breaks through to people in a way that most advertising does not”

explained the CEO Patrcik Doyle.

Some marketing experts expressed concern that consumers would not listen carefully

to the message. They would hear the part about poor quality but not the part about

improving. Doyle believed that the risk was worth taking.

When the roll-out of new and improved pizzas at bargain prices commenced, a new

advertising campaign was launched, featuring the comment, “We are only as good

as our last pizza. So tell us how yours was” followed.

Domino’s had already introduced the pizza tracker feature to its website, which

allows customers placing an online order at the Domino’s website to follow the

progress of the order from the shop to the front door. Users receive an email directing

them to the order tracking page within seconds of placing an order and without

having to refresh the page, are told precisely when their pie is placed in the oven,

checked for quality assurance and dispatched to their home. The pizza tracker

informs the customer who was responsible for an individual pizza during

preparations and delivery.

Following the completion of the transaction, the customer can provide feedback

directly to the store where the pizza was made, which opens lines of communication

with individual stores and managers rather than the larger corporation. The pizza

tracker program insists that individual store owners will listen when customers are

dissatisfied. By naming the actual individual responsible for any service failure, the

store manager can improve operations on an employee- by- employee basis. Over

the course of the next apology campaign and new emphasis on customer feedback,

sales increased dramatically during the next two quarters.

The company once again was willing to risk customer backlash, even mildly taunting

the pubic with the “Oh yes, we did” tag line. Time will tell if these two maneuvers

will generate long-lasting, positive effects for the company.

PLEASE CHECK BELOW

a. Evaluate the Service Recovery System of Domino’s and suggest few other

innovative methods to recover the customers (5 Marks)

b. Create a Service Blueprint for Domino’s home delivery operations covering all the

various methods of placing an order (5 Marks)