Get Customized solutions of NMIMS
September 2018 assignments at nominal rates : Contact us at
assignmentssolution@gmail.com
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Need NMIMS September 2018 solved assignments: Contact us at
assignmentssolution@gmail.com
Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. Tour & Travel operators are facing a difficult time maintaining bottom lines with
the hike in diesel & petrol prices. In this scenario, how can a tour operator (XYZ
Travels) segment the market & use a Positioning
strategy to prop its sagging
bottom line (10 Marks)
2. Coffee House a coffee bean exporter sensing the high market potential of coffee
bars is planning to launch a coffee bar chain in India called “Timepass”. It wants
to position its coffee bar chain as an up market leisure hangout for customers. As
it lacks knowledge and experience in the coffee retailing industry, the company is
undecided about the design aspects of the coffee bars. What decisions relating to
the elements of physical evidence are to be taken by Coffee House? (10 Marks)
3. The Banking sector is going through a major transformation and witnessing robust
growth. Automation is the order of the day. In order to sustain competition and
enhance customer experience new initiatives have been introduced. Technology
is the driving force & internet & mobile banking are the recent trends. You are the
chairman of a 30 year old private sector bank with conservative
approach. Employees being from the old school of thought have resisted the new
trends now introduced by most of the banks. Your branches are majorly located in
South India. The bank is faced with a few takeover threats in the past. The
government is insisting merger of the bank for viability and modernization. Your
product portfolio requires a change to attract new customers and retain the existing
ones. The board is expecting from you a thorough overhaul of the marketing mix.
Questions:-
a. Design an innovative service product offering for your bank. (5 Marks)
b. Evaluate the role and importance of people in a service industry. (5 Marks)
Need NMIMS September 2018 solved assignments: Contact us at assignmentssolution@gmail.com
bottom line (10 Marks)
2. Coffee House a coffee bean exporter sensing the high market potential of coffee
bars is planning to launch a coffee bar chain in India called “Timepass”. It wants
to position its coffee bar chain as an up market leisure hangout for customers. As
it lacks knowledge and experience in the coffee retailing industry, the company is
undecided about the design aspects of the coffee bars. What decisions relating to
the elements of physical evidence are to be taken by Coffee House? (10 Marks)
3. The Banking sector is going through a major transformation and witnessing robust
growth. Automation is the order of the day. In order to sustain competition and
enhance customer experience new initiatives have been introduced. Technology
is the driving force & internet & mobile banking are the recent trends. You are the
chairman of a 30 year old private sector bank with conservative
approach. Employees being from the old school of thought have resisted the new
trends now introduced by most of the banks. Your branches are majorly located in
South India. The bank is faced with a few takeover threats in the past. The
government is insisting merger of the bank for viability and modernization. Your
product portfolio requires a change to attract new customers and retain the existing
ones. The board is expecting from you a thorough overhaul of the marketing mix.
Questions:-
a. Design an innovative service product offering for your bank. (5 Marks)
b. Evaluate the role and importance of people in a service industry. (5 Marks)
Need NMIMS September 2018 solved assignments: Contact us at assignmentssolution@gmail.com
No comments:
Post a Comment