Customized solutions of NMIMS
September 2018 assignments at nominal rates : Contact us at
assignmentssolution@gmail.com
Course: Marketing Research
Need NMIMS September 2018 solved assignments: Contact us at
assignmentssolution@gmail.com
Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. Your company is a new start-up which is planning to give stiff competition to Google
maps by coming up with a GPS-based mobile app which can provide best routes /
maps cum shopping assistance. It aims to be a complete guide to road travelers on
the best routes, markets
and products available en-route, other shopping assistance
etc. However, this idea needs to be explored and tested for its feasibility. Discuss the
new product development process that you would follow for evaluating the
feasibility. Which of the various product testing methods will you use for testing
your mobile app and why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating
awareness regarding organs donation on the World Organ Donation Day. Towards
this, the NGO is preparing an advertising campaign which shall be launched to reach
out to the general public. The advertising campaign is being seen as a tool for
bringing awareness and some positive change in the society. The NGO and its Ad
Agency have created few innovative ad copies but the Foundation is insisting on
rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy
testing should they use in both the stages: pre-release and post-release?
(10 Marks)
3. Domestic and International airlines have been pushing the Telcom Commission to
allow making calls and browsing the internet while flying in Indian airspace, once
the aircraft reaches an altitude of 3,000 metres. However, the Govt. and the Telecom
Authorities are skeptical since this requires huge investment to be made by the
airlines ultimately resulting in heavy pricing, much higher than the rates for mobile
services. You have been asked to conduct a research to identify the target customer
and understand the consumer needs towards inflight calls and internet services and
their perspective and opinion towards the prices that they would be willing to pay.
a. Describe the profile of your target customer and discuss the major sources of
secondary data that you would collect to identify him / her?
(5 Marks)
b. For the primary data that needs to be collected towards this research, briefly describe
the research methods that you would use (5 Marks)
etc. However, this idea needs to be explored and tested for its feasibility. Discuss the
new product development process that you would follow for evaluating the
feasibility. Which of the various product testing methods will you use for testing
your mobile app and why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating
awareness regarding organs donation on the World Organ Donation Day. Towards
this, the NGO is preparing an advertising campaign which shall be launched to reach
out to the general public. The advertising campaign is being seen as a tool for
bringing awareness and some positive change in the society. The NGO and its Ad
Agency have created few innovative ad copies but the Foundation is insisting on
rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy
testing should they use in both the stages: pre-release and post-release?
(10 Marks)
3. Domestic and International airlines have been pushing the Telcom Commission to
allow making calls and browsing the internet while flying in Indian airspace, once
the aircraft reaches an altitude of 3,000 metres. However, the Govt. and the Telecom
Authorities are skeptical since this requires huge investment to be made by the
airlines ultimately resulting in heavy pricing, much higher than the rates for mobile
services. You have been asked to conduct a research to identify the target customer
and understand the consumer needs towards inflight calls and internet services and
their perspective and opinion towards the prices that they would be willing to pay.
a. Describe the profile of your target customer and discuss the major sources of
secondary data that you would collect to identify him / her?
(5 Marks)
b. For the primary data that needs to be collected towards this research, briefly describe
the research methods that you would use (5 Marks)
Need NMIMS September 2018 solved assignments: Contact us at
assignmentssolution@gmail.com
No comments:
Post a Comment