Internal Assignment Applicable for
December 2017 Examination
Custom Shipping and Insurance
1. You have joined a company as an
Imports Executive (Operations) in Mumbai.
You have been sent to the sea port to do
the customs clearance of an imported
consignment. The consignment is on CIF
basis. What would be your sequence of
operations to clear this. (10 Marks)
2. Your company proposes to import one
Live Horse . You have been asked to check
the foreign trade policy for its
importability and the customs duty. You
need to give the following details to the
management: a. Which chapter this Live
Horse is classified in the customs? b. Is
it freely importable? If not what is the
category of this import and how to
import? c. What is the rate of customs
duty only. (10 Marks)
3. One consignment in a 20 feet container
was imported to Mumbai in July in FOB
terms. The freight and insurance is to be
borne by your company. After customs
clearance, your customs broker
transferred the consignment from the
container to a truck to transfer to your
factory. The entire consignment got wet
in transit due to heavy rain.
a. How will you claim the insurance for
this damage and what type of insurance
policy will cover this type of damages ?
(5 Marks)
b. What precautions should have been
taken to avoid such damages? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
International Logistics and Supply Chain
Management
1. Suggest the taxonomy for a three-
dimensional classification for global
supply chain. Identify the issues that
affect the operations and strategy of a
global logistics firm say DHL or TNT and
recommend ways to handle such issues. (10
Marks)
2. As a General Manager – Supply Chain
Management of a leading domestic garment
manufacturing firm, you have proposed the
option of exploring international
procurement for the first ever time for
your company. Suggest the various
components of your proposal. (10 Marks)
3. Based on your recommendation, the
Board of the garment company has decided
to go ahead and place trial order with an
international supplier whom you have
recommended.
a. Enlist the constituents of the import
/ export sales contract (5 Marks)
b. Suggest a warehousing management plan
(5 Marks)
Internal Assignment Applicable for
December 2017 Examination
International Marketing
1. Enlist key reasons why you feel that
some domestically well established Indian
companies have gone International.
Explain the complexity of International
Management with reference to strategic
disposition of any firm of your choice.
(10 Marks)
2. Describe the Concept Orientation
options for international markets. Can
international firms be segmented on this
basis. Which option would you choose for
MNC firm and Global firm and why. (10
Marks)
3. It is said that the importance of
International marketing today is shaped
by the dynamic interplay of several
driving and restraining forces.
a. Identify and justify driving forces (5
Marks)
b. Identify and justify the restraining
forces, stating your comments and making
your suggesting for each. (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Logistics Management
Q.1. Green manufacturing is a term that
was coined to reflect novel manufacturing
concepts that utilize various green
strategies based on objectives and
principles. What are the steps you would
incorporate in logistic planning to
initiate green manufacturing in your
organization? (10 Marks)
Q.2. Briefly discuss the global issues
associated with physical distribution and
transportation logistics. Cite some
examples of best practices in today’s
industry that is making efficiency
improvements in its physical
distribution. (10 Marks)
Q.3 An automobile manufacturer uses
10,000 headlight assemblies a month in
the production of SUVs. Daily production
of the vehicle is reasonably stable
throughout the year. The cost of each
headlight assembly is Rs150.00. The
company's incremental order (acquisition)
cost is Rs40.00 per order. Its
incremental inventory carrying cost is
33% of the average inventory value per
year.
a. What should be the ordering lot size
to keep the total inventory cost minimum?
(5 Marks) b. What will be the total
inventory cost if the manufacturer uses
economical ordering quantity to order
each time? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Customer Relationship Management
Q1. With Jio now entering even the mobile
handset space, Nokia, the latest re-
entrant is a bit worried. It feels that
it needs to tighten its laces well in
advance before Jio goes for Intensive
sales and marketing. It feels that CRM is
the best way forward and plan to utilize
the benefits of the same but don’t know
how to implement the same. Can you please
guide them on the same as there is no
scope of error? (10 Marks)
Q2. Samsung Mobiles off late post the
Note Series fiasco is facing troubled
times. The sales have dropped and
customer complaints are on the rise. They
are not able to handle customer issues
and are slowly losing out to competition.
Can you help them find a way out of this
problem? (10 Marks)
Q3. Read and Analyze the below given case
and answer the questions at the end of it
This is the first time in the history of
industry that the spending on customer
relationship management tools is going to
outdo enterprise resource planning tools.
Analysts say that the spending on CRM
will be $36.5 billion next year, $1.5
billion more than ERP. One would wonder
why the sails of CRM took so long to
capture glory. One would also wonder why
corporations have taken so long to make
this happen. In the digital world
traditional CRM does not cut it, and
that’s the reason why over the last five
years CRM has clearly sailed with wind.
For the first time, corporate houses feel
insights can increase their sales in the
long run. This is just a phenomenon in
the West. Just when you thought consumer
suffering had ended, Indian consumers
will continue to suffer because corporate
and government alike have ignored CRM
services. No wonder Indian services are
the worst the world over. Indian
automobile, telco and banking services
are yet to understand the power of the
data that they have mustered over the
last decade. These companies are so sales
driven that they almost forget the events
after the sale. They think a post sales
call makes the cut in the digital era.
Even government services do not invest in
CRM and therefore they have no way of
telling whether the quality of life for a
citizen has gone up. They love citizen
apathy and in this digital age consumers
still suffer from the lack of data when
it comes to government services. Our CRM
is in the hands of politicians and
companies that worry about the next
election or the next sale. According to
the United Nations, India ranks 118 in
the happiness index. Although the
happiness index has other indicators such
as social capital and freedom of life, it
also indicates that Indians suffer
quietly as all services do not match up
to improve the quality of life of its
people
The opportunity
CRM is no longer about subjecting people
to satisfaction calls and sending home
coupons to be redeemed in the weekend.
The customer has truly moved digital in
developed markets and in India the story
is no different in at least major cities.
In the consumer world, the narrative with
corporate is about understanding the
customer from the moment he browses on
product or catalogue. It is about taking
this experience and matching it with the
customer behaviour in the offline world.
For example, if a brand wants to know why
its product sold well on “Amazon” or
“Flipkart”, then it must also work out
the metrics to understand how people
walked in to its offline stores and
explored other products. They can then
use this data to match it to work out
their supply chain strategy and by doing
so they can even streamline the entire
manufacturing process. These consumer
goods companies and retailers also must
take the loyalty and rewards programmes
to a whole new experience.
The business to business companies (like
manufacturers) invest in CRM to
understand their dealers, their component
manufacturers, and their sales teams. ERP
tools captured processes and schedules.
But it never offered components to
understand the entire customer ecosystem.
Data were always there, but corporations
focussed on delivery cycles based on
sales data rather than understanding the
nuances beyond these sales.
Unfortunately, CRM is passé in India –
barring a few companies like Amazon India
and Flipkart – and it will be sometime
before it becomes important. Until then
let us suffer silently like we always
have.
a. What according to you is the reason
behind the sorry state of affairs of CRM
in India? (5 Marks)
b. What steps should be taken to improve
the same? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Enterprise Resource Planning
1. Jayashri Enterprises is a
manufacturing firm involved in production
and selling of PVC cables. It is located
at outskirts of Mumbai, India. It has got
one manufacturing plant and is looking
for opening a new plant soon. Jayashri
Enterprises has been using Tally as an
accounting package and MS-Excel for
recording other information. Introduction
of GST has triggered the discussion
regarding ERP implementation in its
recently concluded Board meeting. The MD
of the firm has heard about ERP but not
sure about ERP functionality. She has
also heard that ERP solutions are too
expensive but nowadays open source ERP
software are also available, which can be
implemented at much lower cost. She has
invited you to explain what ERP is and
how it would be useful for her firm. What
advice would you give her? (10 Marks)
2. You are consultant to Jagat Facility
Management Services. This firm has over
100 clients and more than 2000 employees.
You have implemented the ERP software for
this company. Explain the methodology
that you have adopted for this firm. Also
share the lessons learned. (10 Marks)
3. “It is simply ridiculous! The pricing
is too much!” This was the reaction,
which Ms Phatima Bidarkar received when
she shared her consulting fees. “Why we
should pay so much for consulting
services when the ERP software comes for
free?” A question followed the initial
reaction. Ms Phatima Bidarkar started her
career as SAP functional consultant with
a large manufacturing enterprise, which
had implemented SAP ERP. While working on
fine-tuning the ERP implementation, she
also learnt how it is important to do
proper Business Process Reengineering
(BPR) to get maximum advantage of ERP
implementation. After working for five
years there, she started her consulting
company where she emphasized the need for
BPR before and even after ERP
implementation. She got her initial
business from the customers and suppliers
of her former employer as her employer
served as a great reference for her work.
Since most of these firms were small
businesses, she started offering her
services for implementing open source ERP
software called ERPNext. Recently Ms
Phatima Bidarkar started to do cold
calling for getting new customers. That
is when she started getting resistance
for pricing of her consulting services.
Since she used to offer BPR services in
addition to ERP functional consulting
services, she couldn’t reduce her prices.
But she was equally worried that she may
need to abandon the SME market segment if
she sticks to her pricing.
a. Should Ms Phatima Bidarkar reduce her
consulting fees? If yes then explain how
and if not then explain why not. (5
Marks)
b. Is BPR needed for SMEs before
implementing ERP? If yes then explain why
and if not then explain why not.
Internal Assignment Applicable for
December 2017 Examination
Human Resource Management
Q 1. Assume that you have joined in as an
HR Manager for CELLULAR IT, a 7 year old
computer software development company. In
a highly competitive market and with
social media interactions at its peak,
explain the factors which would affect
the hiring process, highlight the same
with regards to the changes that are
being driven in the job market due to the
increase of social networking. Also
suggest a plan to tackle these. (10
Marks)
Q 2. ARJAI Containers is an Indian MNC
involved in the transport of large size
cargo across the globe via road and sea
routes. This company plans to set up new
branch offices at Dubai and Singapore. As
the Head of HR, what should be your role
in the expansion plan of the company?
List out the objectives of planning to
your subordinates explaining why HR plays
an important role at this stage. Give
directives for an effective HR Planning
process. (10 Marks)
Q 3. ‘Flora Travels’ is a travel and
tours operator. Karan has been promoted
from Assistant Manager HR to Manager
Training and Development. He is required
to analyze if the current training
process is effective or not. He is also
required to suggest alternative training
processes to the management of ‘Flora
Travels’.
a. Explain how Karan needs to proceed in
order to identify the training
requirement of the company personnel.
b. With reference to the role that Karan
will now be playing, discuss the
statement t –Karan is a ‘catalyst’ or a
‘change agent’ in the organisation? (5
Marks)
Internal Assignment Applicable for
December 2017 Examination
Financial Institutions and Markets
Q1. Mr. Rajiv Kumar, after completing his
MBA from a prestigious management
institute, has joined the treasury
department of a leading Indian bank in
Mumbai. He is assigned to the team
responsible for managing the day-to-day
liquidity of the bank. Explain in detail
the various options available to Mr.
Rajiv to manage the liquidity of the
bank. (10 Marks)
Q2. Mr. Kripa Shankar wants to invest and
trade in stock market. However he is
completely unfamiliar how to go about it.
He approaches you, a wealth advisor in
the bank Mr. Kripa Shankar has his
savings account, to seek guidance on:
i) various modes through which he can
participate in the stock market
ii) category of instruments that he can
invest in
iii) the basic formalities that he would
need to complete (basic pre-requisites),
in order to participate in the stock
market.
Provide answer in detail to his queries
mentioned in point (i), (ii) and (iii)
above.
Q.3 ABC Corp. Limited is engaged in
manufacturing garments in India since
1950. The company has been catering to
the Indian market till now. As part of
the company’s growth strategy, the
company would like to extend the markets
for its products to other countries.
However, the company’s promoters lack
awareness and expertise in understanding
and managing the fluctuations related to
foreign currency. Mr. Jiwan Kumar, the
CFO of the company, has been asked to
make a presentation to the board
specifying the following:
a. Key economic parameters/developments
that influence the movements in foreign
currency.
b. Options available with ABC Corp. to
manage/mitigate the forex risks
Internal Assignment Applicable for
December 2017 Examination
Strategic Financial Management
Q.1. Mr. Das is a CFO of ABC Ltd. The
Company proposes to establish overseas
subsidiaries in European countries to
expand its business. However before any
final decision, Mr. Das has to make
detailed report on following points (a)
Tax implication exchange gain & loss and
capital investment (b) Incentive
available for export business (c) Other
important tax related matters Prepare
brief note on the above three (3) points.
(10 Marks)
Q.2. Action Investor LLP, is a Private
Equity (PE) firm with 46% stake in OPS
Ltd. Along with the stake, the PE firm
also has a board seat and veto power on
major financial decision of the Company.
The performance of OPS Ltd is far below
expectation over past two years & the PE
firm believes that there is need to look
at various restructuring steps. What are
different types of restructuring that PE
firm can propose in board meeting? (10
Marks)
Q.3 a) SFL Ltd. is considering launching
of new product to supplement its existing
range of product. As per the projection
done by the finance team, there will be
initial capital investment of Rs. 70
lakhs in current year. After that the
first year will need capital infusion of
Rs. 1 Crs. Below are the after tax cash
inflow projection; Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow
will be Rs. 40 lakhs through out till end
of 10th year. The Company expects the new
product shelf life to be of 10 years.
Assuming 15% discount rate what will be
the NPV of this new project . Based on
your NPV calculation, whether launching
of this new product line is acceptable or
not? (5 Marks)
Q.3. b) MNP Ltd has recorded earnings
before interest and tax (EBIT) of Rs. 50
Crs for FY17. The Company has outstanding
debt of Rs. 10 Crs and pays 10% interest
on its debt. Applicable tax rate for the
Company is 30%. What is the valuation of
MNP Ltd if the expected return on its
equity shares is at 18%?
Internal Assignment Applicable for
December 2017 Examination
International Finance
1. NIFTY of NSE touch 10,000 in August
2017, which external factors are
responsible for this level? What are the
different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea
and USA, both the countries are in state
of war. What will be the impacts of this
event on foreign treasury of INDIA?
3. MUMBAI: In what could be a sign of
things to come with gushing liquidity
coupled with rising optimism about policy
reforms in the country after the Rajya
Sabha approval for bringing in the Goods
& Services Act, the Reserve Bank of India
intervened to temper the Indian's Rupee's
appreciation versus the US dollar, said
three currency dealers. Expectations are
rising that global investors starved of
returns from fixed income investments may
raise their investments into the highest
yielding emerging market as government's
actions provides them the comfort of
prudent economic policies. "Depending on
the global risk sentiment we could see
fund flows into India continuing in the
coming months," said Brijen Puri,
managing director, head of markets, JP
Morgan (India). "It would be an
opportunity for the RBI to shore up our
dollar reserves, which could be used to
moderate volatility in future" On
Thursday, some state-owned banks were
buying dollars in early trades on behalf
of the central bank, when the rupee
opened stronger by 15 paisa to the
greenback. Later, it pared gains to close
at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to
trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks
ago, dealers said. The implementation of
GST from next fiscal, though could be
inflationary in the short term, may add
to the gross domestic product by as much
as 2 percentage point. That coupled with
better tax compliance and higher rates on
services could bolster the government's
finances. The perennial fear of
government's fiscal being dodgy could
also end. "Unanimous decision to amend
the constitution to pave way for
introduction of GST is a big positive and
will renew optimism among foreign
investors," MS Gopikrishnan, head of FX,
rates and credit trading at Standard
Chartered Bank. "While the rupee market
had largely priced in the amendment,
higher inflows from overseas investors
should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST
introduced by government in July 2017,
explain its impact on the currency Indian
currency value. What are the advantages
and disadvantages of GST to exporter?
Q3. B. How GST will help India to
increase foreign capital? Why it is said
in paragraph “GST could be inflationary
in short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Project Management
1. What are the various methods for
selecting a project? Assume that you are
the Managing Director of a manufacturing
company that is currently challenged by
low-cost competition. Come up with a list
of criteria by which you would select and
prioritize projects for your company. (10
Marks)
2. Who are stakeholders in a project?
Describe the responsibilities of each of
the following: Directors of a project,
project manager, consultants and steering
committee with referenceto any “metro
rail project” in India. (10 Marks)
3. Assume that you are the project
manager for an “Indian railways new
railway line” project and the project is
in the finishing stage. But, it is
apparent that one of the project’s
deliverables will not be completed before
the project is wrapped up. a. Explain
what options do you have as the project
manager for the uncompleted deliverable?
(5 Marks)
b. Discuss how you can use P-D-C-A cycle
to control and correct the project gap.
Internal Assignment Applicable for
December 2017 Examination
Ethics, Governance & Risk
1. Alok, a former employee of ABC Ltd has
taken the proprietary customer list of
the company to his new company, XYZ Ltd.
According to you what are the moral
issues involved here for both ABC Ltd as
well as XYZ Ltd. What are the options
available to his immediate boss at XYZ
Ltd when Alok offers this list. (10
Marks)
2. In this era of resources availability
crisis can ethical consumerism
influence/change business? Do you think
ethical consumption is a moral choice?
Evaluate your answer using any one
ethical theory
3. Ayesha is a successful Vice President,
Finance since last 3 years of a mid size
FMCG company recognized as a highly
motivated, committed and capable
executive across the organization. When
the CEO of the company meets with an
accident and is paralyzed the Company
Board chooses to elevate Ayesha’s Junior,
Nikhil, Vice President Marketing, just
one year old in the company, as the next
CEO. The organization is now largely
divided into 2 factions, each favoring
either Ayesha or Nikhil. You are the Head
of Human Resources thinking of addressing
this issue of gender discrimination.
a. According to you, which 5 factors
influence the attitude of an individual
towards gender bias? How can this
attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three
internal processes and systems that you
think would have prevented this situation
from happening. (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Introduction to Management
Q. 1 Mr. Gopura owns a medium sized steel
company. He has been managing very well.
His performance appraisals are conducted
through MBO method. He has staff working
with him for years and seem to be very
satisfied. However, since he is handling
a lot of responsibilities all alone being
a proprietor and cannot look into
everyday things as much he would like to.
Lot of his time goes into administrative
responsibilities hence he decided to plan
for Long Range Planning. Help Mr. Gopura
to work out proper steps towards LRP.
Q. 2 Disha plastics is a small sized firm
run by a small family. Mr. Gokhale and
his son Saurabh are running the firm as
partners. As management members of the
company, both of them are very satisfied
with the progress and also keep their
employees satisfied and happy. The
satisfaction of their employees is
evident from their performances. However,
Saurabh thinks, that the staff needs to
be more accountable and more independent
into taking decisions. So he decides to
apply MBO technique on the managerial
staff as a trial. In light of this case,
please list down process of MBO in
detail. (10 Marks)
Q. 3 Inamdar Marbles is into exports of
marble sheets and related products. The
company has 350 employees spread over 4
locations. While the company is in the
phase of expansion, they are planning to
mobilise some staff across locations
along with new recruitment. For the same
reason, they have to go through the
process of job analysis in order to work
on the effective fitment for positions.
Based on this case, answer the following
questions.
a. What is the purpose of job analysis
apart from fitment of the candidates?
Explain in detail.
b. Explain the concepts of Job
description and Job specifications in
relation with job analysis
Internal Assignment Applicable for
December 2017 Examination
Financial Accounting
Q1. The following is the Trial Balance as
on 31st March 2017 prepared by GSA Ltd.
(Rs. in crores)
Particulars
Debit ( ) Credit ( )
Capital
6,000
Drawings
1,000
Cash on hand
50
Cash at bank
1,250
Sales
10,000
Purchases
4,000
Loan taken on mortgage
1,000
Patents
500
Land & building
3,000
Creditors
500
Advertisement
5,000
Debtors
1,800
Rates & taxes
40
Insurance
150
Carriage inwards
260
Carriage outwards
250
Legal expenses
200
Total
17,500 17,500
However the auditors of GSA Ltd. did not
approve of this trial balance. You are
required to rectify and prepare the new
trial balance. Justify your answer as to
which errors can be detected through the
trial balance.
Q2. Classify the following into revenue,
capital and deferred revenue expenditure
and interpret your results: (10 Marks)
1. Amortisation of Patents
2. Goodwill of another business acquired
3. Underwriting commission paid in a
public issue of company’s shares
4. Loss on sale of Plant and Machinery
5. Cost of market research of a new
product
6. Purchase of second-hand laptops for
office use
Q3. Following are the balance sheets of
Suzuki Ltd. & Honda Ltd. as on 31st March
2017 together with the additional
information for the year ended on that
date:
Liabilities
Suzuki Ltd.
Honda Ltd.
Assets
Suzuki Ltd.
Honda Ltd.
Equity Share
Capital
20,00,000
30,50,000
Goodwill
300,000
400,000
Reserves
50,500
60,000
Furniture
3,20,000
2,40,000
Profit & Loss
A/c
12,250
1,02,200
Plant &
Machinery
659,000
7,29,000
9% Debentures
3,50,000
2,50,000
Office premises
10,27,000
19,00,000
Bank overdraft
11,250
14,800
Stock
66,000
93,000
Sundry Creditors
36,000
58,000
Debtors
85,000
1,75,000
Provision for tax
20,000
15,000
Miscellaneous
expenses
23,000
13,000
24,80,000
35,50,000
24,80,000
35,50,000
Additional Information (Extract of Profit
& Loss A/c)
Particulars
Suzuki Ltd.
Honda Ltd.
Sales for the year
8,40,000
10,50,000
Stock on 31st March 2016
60,000
1,07,000
Gross Profit
2,10,000
2,50,000
Administrative expenses
55,000
65,000
Selling expenses
23,000
58,000
Net profit (after tax)
85,000
87,000
Market price of Suzuki Ltd. Rs. 23 per
share and Honda Rs. 28 per share.
Dividend paid by Suzuki Ltd. 9.5% p.a.
and Honda is 9.8% p.a.
A) Compute any three relevant ratios and
comment upon the solvency and financial
stability of the two companies. (5 Marks)
B) Which company would you recommend for
investment? (Support your answers with
the computation of any three relevant
ratios). (5 Marks)
December 2017 Examination
Custom Shipping and Insurance
1. You have joined a company as an
Imports Executive (Operations) in Mumbai.
You have been sent to the sea port to do
the customs clearance of an imported
consignment. The consignment is on CIF
basis. What would be your sequence of
operations to clear this. (10 Marks)
2. Your company proposes to import one
Live Horse . You have been asked to check
the foreign trade policy for its
importability and the customs duty. You
need to give the following details to the
management: a. Which chapter this Live
Horse is classified in the customs? b. Is
it freely importable? If not what is the
category of this import and how to
import? c. What is the rate of customs
duty only. (10 Marks)
3. One consignment in a 20 feet container
was imported to Mumbai in July in FOB
terms. The freight and insurance is to be
borne by your company. After customs
clearance, your customs broker
transferred the consignment from the
container to a truck to transfer to your
factory. The entire consignment got wet
in transit due to heavy rain.
a. How will you claim the insurance for
this damage and what type of insurance
policy will cover this type of damages ?
(5 Marks)
b. What precautions should have been
taken to avoid such damages? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
International Logistics and Supply Chain
Management
1. Suggest the taxonomy for a three-
dimensional classification for global
supply chain. Identify the issues that
affect the operations and strategy of a
global logistics firm say DHL or TNT and
recommend ways to handle such issues. (10
Marks)
2. As a General Manager – Supply Chain
Management of a leading domestic garment
manufacturing firm, you have proposed the
option of exploring international
procurement for the first ever time for
your company. Suggest the various
components of your proposal. (10 Marks)
3. Based on your recommendation, the
Board of the garment company has decided
to go ahead and place trial order with an
international supplier whom you have
recommended.
a. Enlist the constituents of the import
/ export sales contract (5 Marks)
b. Suggest a warehousing management plan
(5 Marks)
Internal Assignment Applicable for
December 2017 Examination
International Marketing
1. Enlist key reasons why you feel that
some domestically well established Indian
companies have gone International.
Explain the complexity of International
Management with reference to strategic
disposition of any firm of your choice.
(10 Marks)
2. Describe the Concept Orientation
options for international markets. Can
international firms be segmented on this
basis. Which option would you choose for
MNC firm and Global firm and why. (10
Marks)
3. It is said that the importance of
International marketing today is shaped
by the dynamic interplay of several
driving and restraining forces.
a. Identify and justify driving forces (5
Marks)
b. Identify and justify the restraining
forces, stating your comments and making
your suggesting for each. (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Logistics Management
Q.1. Green manufacturing is a term that
was coined to reflect novel manufacturing
concepts that utilize various green
strategies based on objectives and
principles. What are the steps you would
incorporate in logistic planning to
initiate green manufacturing in your
organization? (10 Marks)
Q.2. Briefly discuss the global issues
associated with physical distribution and
transportation logistics. Cite some
examples of best practices in today’s
industry that is making efficiency
improvements in its physical
distribution. (10 Marks)
Q.3 An automobile manufacturer uses
10,000 headlight assemblies a month in
the production of SUVs. Daily production
of the vehicle is reasonably stable
throughout the year. The cost of each
headlight assembly is Rs150.00. The
company's incremental order (acquisition)
cost is Rs40.00 per order. Its
incremental inventory carrying cost is
33% of the average inventory value per
year.
a. What should be the ordering lot size
to keep the total inventory cost minimum?
(5 Marks) b. What will be the total
inventory cost if the manufacturer uses
economical ordering quantity to order
each time? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Customer Relationship Management
Q1. With Jio now entering even the mobile
handset space, Nokia, the latest re-
entrant is a bit worried. It feels that
it needs to tighten its laces well in
advance before Jio goes for Intensive
sales and marketing. It feels that CRM is
the best way forward and plan to utilize
the benefits of the same but don’t know
how to implement the same. Can you please
guide them on the same as there is no
scope of error? (10 Marks)
Q2. Samsung Mobiles off late post the
Note Series fiasco is facing troubled
times. The sales have dropped and
customer complaints are on the rise. They
are not able to handle customer issues
and are slowly losing out to competition.
Can you help them find a way out of this
problem? (10 Marks)
Q3. Read and Analyze the below given case
and answer the questions at the end of it
This is the first time in the history of
industry that the spending on customer
relationship management tools is going to
outdo enterprise resource planning tools.
Analysts say that the spending on CRM
will be $36.5 billion next year, $1.5
billion more than ERP. One would wonder
why the sails of CRM took so long to
capture glory. One would also wonder why
corporations have taken so long to make
this happen. In the digital world
traditional CRM does not cut it, and
that’s the reason why over the last five
years CRM has clearly sailed with wind.
For the first time, corporate houses feel
insights can increase their sales in the
long run. This is just a phenomenon in
the West. Just when you thought consumer
suffering had ended, Indian consumers
will continue to suffer because corporate
and government alike have ignored CRM
services. No wonder Indian services are
the worst the world over. Indian
automobile, telco and banking services
are yet to understand the power of the
data that they have mustered over the
last decade. These companies are so sales
driven that they almost forget the events
after the sale. They think a post sales
call makes the cut in the digital era.
Even government services do not invest in
CRM and therefore they have no way of
telling whether the quality of life for a
citizen has gone up. They love citizen
apathy and in this digital age consumers
still suffer from the lack of data when
it comes to government services. Our CRM
is in the hands of politicians and
companies that worry about the next
election or the next sale. According to
the United Nations, India ranks 118 in
the happiness index. Although the
happiness index has other indicators such
as social capital and freedom of life, it
also indicates that Indians suffer
quietly as all services do not match up
to improve the quality of life of its
people
The opportunity
CRM is no longer about subjecting people
to satisfaction calls and sending home
coupons to be redeemed in the weekend.
The customer has truly moved digital in
developed markets and in India the story
is no different in at least major cities.
In the consumer world, the narrative with
corporate is about understanding the
customer from the moment he browses on
product or catalogue. It is about taking
this experience and matching it with the
customer behaviour in the offline world.
For example, if a brand wants to know why
its product sold well on “Amazon” or
“Flipkart”, then it must also work out
the metrics to understand how people
walked in to its offline stores and
explored other products. They can then
use this data to match it to work out
their supply chain strategy and by doing
so they can even streamline the entire
manufacturing process. These consumer
goods companies and retailers also must
take the loyalty and rewards programmes
to a whole new experience.
The business to business companies (like
manufacturers) invest in CRM to
understand their dealers, their component
manufacturers, and their sales teams. ERP
tools captured processes and schedules.
But it never offered components to
understand the entire customer ecosystem.
Data were always there, but corporations
focussed on delivery cycles based on
sales data rather than understanding the
nuances beyond these sales.
Unfortunately, CRM is passé in India –
barring a few companies like Amazon India
and Flipkart – and it will be sometime
before it becomes important. Until then
let us suffer silently like we always
have.
a. What according to you is the reason
behind the sorry state of affairs of CRM
in India? (5 Marks)
b. What steps should be taken to improve
the same? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Enterprise Resource Planning
1. Jayashri Enterprises is a
manufacturing firm involved in production
and selling of PVC cables. It is located
at outskirts of Mumbai, India. It has got
one manufacturing plant and is looking
for opening a new plant soon. Jayashri
Enterprises has been using Tally as an
accounting package and MS-Excel for
recording other information. Introduction
of GST has triggered the discussion
regarding ERP implementation in its
recently concluded Board meeting. The MD
of the firm has heard about ERP but not
sure about ERP functionality. She has
also heard that ERP solutions are too
expensive but nowadays open source ERP
software are also available, which can be
implemented at much lower cost. She has
invited you to explain what ERP is and
how it would be useful for her firm. What
advice would you give her? (10 Marks)
2. You are consultant to Jagat Facility
Management Services. This firm has over
100 clients and more than 2000 employees.
You have implemented the ERP software for
this company. Explain the methodology
that you have adopted for this firm. Also
share the lessons learned. (10 Marks)
3. “It is simply ridiculous! The pricing
is too much!” This was the reaction,
which Ms Phatima Bidarkar received when
she shared her consulting fees. “Why we
should pay so much for consulting
services when the ERP software comes for
free?” A question followed the initial
reaction. Ms Phatima Bidarkar started her
career as SAP functional consultant with
a large manufacturing enterprise, which
had implemented SAP ERP. While working on
fine-tuning the ERP implementation, she
also learnt how it is important to do
proper Business Process Reengineering
(BPR) to get maximum advantage of ERP
implementation. After working for five
years there, she started her consulting
company where she emphasized the need for
BPR before and even after ERP
implementation. She got her initial
business from the customers and suppliers
of her former employer as her employer
served as a great reference for her work.
Since most of these firms were small
businesses, she started offering her
services for implementing open source ERP
software called ERPNext. Recently Ms
Phatima Bidarkar started to do cold
calling for getting new customers. That
is when she started getting resistance
for pricing of her consulting services.
Since she used to offer BPR services in
addition to ERP functional consulting
services, she couldn’t reduce her prices.
But she was equally worried that she may
need to abandon the SME market segment if
she sticks to her pricing.
a. Should Ms Phatima Bidarkar reduce her
consulting fees? If yes then explain how
and if not then explain why not. (5
Marks)
b. Is BPR needed for SMEs before
implementing ERP? If yes then explain why
and if not then explain why not.
Internal Assignment Applicable for
December 2017 Examination
Human Resource Management
Q 1. Assume that you have joined in as an
HR Manager for CELLULAR IT, a 7 year old
computer software development company. In
a highly competitive market and with
social media interactions at its peak,
explain the factors which would affect
the hiring process, highlight the same
with regards to the changes that are
being driven in the job market due to the
increase of social networking. Also
suggest a plan to tackle these. (10
Marks)
Q 2. ARJAI Containers is an Indian MNC
involved in the transport of large size
cargo across the globe via road and sea
routes. This company plans to set up new
branch offices at Dubai and Singapore. As
the Head of HR, what should be your role
in the expansion plan of the company?
List out the objectives of planning to
your subordinates explaining why HR plays
an important role at this stage. Give
directives for an effective HR Planning
process. (10 Marks)
Q 3. ‘Flora Travels’ is a travel and
tours operator. Karan has been promoted
from Assistant Manager HR to Manager
Training and Development. He is required
to analyze if the current training
process is effective or not. He is also
required to suggest alternative training
processes to the management of ‘Flora
Travels’.
a. Explain how Karan needs to proceed in
order to identify the training
requirement of the company personnel.
b. With reference to the role that Karan
will now be playing, discuss the
statement t –Karan is a ‘catalyst’ or a
‘change agent’ in the organisation? (5
Marks)
Internal Assignment Applicable for
December 2017 Examination
Financial Institutions and Markets
Q1. Mr. Rajiv Kumar, after completing his
MBA from a prestigious management
institute, has joined the treasury
department of a leading Indian bank in
Mumbai. He is assigned to the team
responsible for managing the day-to-day
liquidity of the bank. Explain in detail
the various options available to Mr.
Rajiv to manage the liquidity of the
bank. (10 Marks)
Q2. Mr. Kripa Shankar wants to invest and
trade in stock market. However he is
completely unfamiliar how to go about it.
He approaches you, a wealth advisor in
the bank Mr. Kripa Shankar has his
savings account, to seek guidance on:
i) various modes through which he can
participate in the stock market
ii) category of instruments that he can
invest in
iii) the basic formalities that he would
need to complete (basic pre-requisites),
in order to participate in the stock
market.
Provide answer in detail to his queries
mentioned in point (i), (ii) and (iii)
above.
Q.3 ABC Corp. Limited is engaged in
manufacturing garments in India since
1950. The company has been catering to
the Indian market till now. As part of
the company’s growth strategy, the
company would like to extend the markets
for its products to other countries.
However, the company’s promoters lack
awareness and expertise in understanding
and managing the fluctuations related to
foreign currency. Mr. Jiwan Kumar, the
CFO of the company, has been asked to
make a presentation to the board
specifying the following:
a. Key economic parameters/developments
that influence the movements in foreign
currency.
b. Options available with ABC Corp. to
manage/mitigate the forex risks
Internal Assignment Applicable for
December 2017 Examination
Strategic Financial Management
Q.1. Mr. Das is a CFO of ABC Ltd. The
Company proposes to establish overseas
subsidiaries in European countries to
expand its business. However before any
final decision, Mr. Das has to make
detailed report on following points (a)
Tax implication exchange gain & loss and
capital investment (b) Incentive
available for export business (c) Other
important tax related matters Prepare
brief note on the above three (3) points.
(10 Marks)
Q.2. Action Investor LLP, is a Private
Equity (PE) firm with 46% stake in OPS
Ltd. Along with the stake, the PE firm
also has a board seat and veto power on
major financial decision of the Company.
The performance of OPS Ltd is far below
expectation over past two years & the PE
firm believes that there is need to look
at various restructuring steps. What are
different types of restructuring that PE
firm can propose in board meeting? (10
Marks)
Q.3 a) SFL Ltd. is considering launching
of new product to supplement its existing
range of product. As per the projection
done by the finance team, there will be
initial capital investment of Rs. 70
lakhs in current year. After that the
first year will need capital infusion of
Rs. 1 Crs. Below are the after tax cash
inflow projection; Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow
will be Rs. 40 lakhs through out till end
of 10th year. The Company expects the new
product shelf life to be of 10 years.
Assuming 15% discount rate what will be
the NPV of this new project . Based on
your NPV calculation, whether launching
of this new product line is acceptable or
not? (5 Marks)
Q.3. b) MNP Ltd has recorded earnings
before interest and tax (EBIT) of Rs. 50
Crs for FY17. The Company has outstanding
debt of Rs. 10 Crs and pays 10% interest
on its debt. Applicable tax rate for the
Company is 30%. What is the valuation of
MNP Ltd if the expected return on its
equity shares is at 18%?
Internal Assignment Applicable for
December 2017 Examination
International Finance
1. NIFTY of NSE touch 10,000 in August
2017, which external factors are
responsible for this level? What are the
different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea
and USA, both the countries are in state
of war. What will be the impacts of this
event on foreign treasury of INDIA?
3. MUMBAI: In what could be a sign of
things to come with gushing liquidity
coupled with rising optimism about policy
reforms in the country after the Rajya
Sabha approval for bringing in the Goods
& Services Act, the Reserve Bank of India
intervened to temper the Indian's Rupee's
appreciation versus the US dollar, said
three currency dealers. Expectations are
rising that global investors starved of
returns from fixed income investments may
raise their investments into the highest
yielding emerging market as government's
actions provides them the comfort of
prudent economic policies. "Depending on
the global risk sentiment we could see
fund flows into India continuing in the
coming months," said Brijen Puri,
managing director, head of markets, JP
Morgan (India). "It would be an
opportunity for the RBI to shore up our
dollar reserves, which could be used to
moderate volatility in future" On
Thursday, some state-owned banks were
buying dollars in early trades on behalf
of the central bank, when the rupee
opened stronger by 15 paisa to the
greenback. Later, it pared gains to close
at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to
trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks
ago, dealers said. The implementation of
GST from next fiscal, though could be
inflationary in the short term, may add
to the gross domestic product by as much
as 2 percentage point. That coupled with
better tax compliance and higher rates on
services could bolster the government's
finances. The perennial fear of
government's fiscal being dodgy could
also end. "Unanimous decision to amend
the constitution to pave way for
introduction of GST is a big positive and
will renew optimism among foreign
investors," MS Gopikrishnan, head of FX,
rates and credit trading at Standard
Chartered Bank. "While the rupee market
had largely priced in the amendment,
higher inflows from overseas investors
should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST
introduced by government in July 2017,
explain its impact on the currency Indian
currency value. What are the advantages
and disadvantages of GST to exporter?
Q3. B. How GST will help India to
increase foreign capital? Why it is said
in paragraph “GST could be inflationary
in short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Project Management
1. What are the various methods for
selecting a project? Assume that you are
the Managing Director of a manufacturing
company that is currently challenged by
low-cost competition. Come up with a list
of criteria by which you would select and
prioritize projects for your company. (10
Marks)
2. Who are stakeholders in a project?
Describe the responsibilities of each of
the following: Directors of a project,
project manager, consultants and steering
committee with referenceto any “metro
rail project” in India. (10 Marks)
3. Assume that you are the project
manager for an “Indian railways new
railway line” project and the project is
in the finishing stage. But, it is
apparent that one of the project’s
deliverables will not be completed before
the project is wrapped up. a. Explain
what options do you have as the project
manager for the uncompleted deliverable?
(5 Marks)
b. Discuss how you can use P-D-C-A cycle
to control and correct the project gap.
Internal Assignment Applicable for
December 2017 Examination
Ethics, Governance & Risk
1. Alok, a former employee of ABC Ltd has
taken the proprietary customer list of
the company to his new company, XYZ Ltd.
According to you what are the moral
issues involved here for both ABC Ltd as
well as XYZ Ltd. What are the options
available to his immediate boss at XYZ
Ltd when Alok offers this list. (10
Marks)
2. In this era of resources availability
crisis can ethical consumerism
influence/change business? Do you think
ethical consumption is a moral choice?
Evaluate your answer using any one
ethical theory
3. Ayesha is a successful Vice President,
Finance since last 3 years of a mid size
FMCG company recognized as a highly
motivated, committed and capable
executive across the organization. When
the CEO of the company meets with an
accident and is paralyzed the Company
Board chooses to elevate Ayesha’s Junior,
Nikhil, Vice President Marketing, just
one year old in the company, as the next
CEO. The organization is now largely
divided into 2 factions, each favoring
either Ayesha or Nikhil. You are the Head
of Human Resources thinking of addressing
this issue of gender discrimination.
a. According to you, which 5 factors
influence the attitude of an individual
towards gender bias? How can this
attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three
internal processes and systems that you
think would have prevented this situation
from happening. (5 Marks)
Internal Assignment Applicable for
December 2017 Examination
Introduction to Management
Q. 1 Mr. Gopura owns a medium sized steel
company. He has been managing very well.
His performance appraisals are conducted
through MBO method. He has staff working
with him for years and seem to be very
satisfied. However, since he is handling
a lot of responsibilities all alone being
a proprietor and cannot look into
everyday things as much he would like to.
Lot of his time goes into administrative
responsibilities hence he decided to plan
for Long Range Planning. Help Mr. Gopura
to work out proper steps towards LRP.
Q. 2 Disha plastics is a small sized firm
run by a small family. Mr. Gokhale and
his son Saurabh are running the firm as
partners. As management members of the
company, both of them are very satisfied
with the progress and also keep their
employees satisfied and happy. The
satisfaction of their employees is
evident from their performances. However,
Saurabh thinks, that the staff needs to
be more accountable and more independent
into taking decisions. So he decides to
apply MBO technique on the managerial
staff as a trial. In light of this case,
please list down process of MBO in
detail. (10 Marks)
Q. 3 Inamdar Marbles is into exports of
marble sheets and related products. The
company has 350 employees spread over 4
locations. While the company is in the
phase of expansion, they are planning to
mobilise some staff across locations
along with new recruitment. For the same
reason, they have to go through the
process of job analysis in order to work
on the effective fitment for positions.
Based on this case, answer the following
questions.
a. What is the purpose of job analysis
apart from fitment of the candidates?
Explain in detail.
b. Explain the concepts of Job
description and Job specifications in
relation with job analysis
Internal Assignment Applicable for
December 2017 Examination
Financial Accounting
Q1. The following is the Trial Balance as
on 31st March 2017 prepared by GSA Ltd.
(Rs. in crores)
Particulars
Debit ( ) Credit ( )
Capital
6,000
Drawings
1,000
Cash on hand
50
Cash at bank
1,250
Sales
10,000
Purchases
4,000
Loan taken on mortgage
1,000
Patents
500
Land & building
3,000
Creditors
500
Advertisement
5,000
Debtors
1,800
Rates & taxes
40
Insurance
150
Carriage inwards
260
Carriage outwards
250
Legal expenses
200
Total
17,500 17,500
However the auditors of GSA Ltd. did not
approve of this trial balance. You are
required to rectify and prepare the new
trial balance. Justify your answer as to
which errors can be detected through the
trial balance.
Q2. Classify the following into revenue,
capital and deferred revenue expenditure
and interpret your results: (10 Marks)
1. Amortisation of Patents
2. Goodwill of another business acquired
3. Underwriting commission paid in a
public issue of company’s shares
4. Loss on sale of Plant and Machinery
5. Cost of market research of a new
product
6. Purchase of second-hand laptops for
office use
Q3. Following are the balance sheets of
Suzuki Ltd. & Honda Ltd. as on 31st March
2017 together with the additional
information for the year ended on that
date:
Liabilities
Suzuki Ltd.
Honda Ltd.
Assets
Suzuki Ltd.
Honda Ltd.
Equity Share
Capital
20,00,000
30,50,000
Goodwill
300,000
400,000
Reserves
50,500
60,000
Furniture
3,20,000
2,40,000
Profit & Loss
A/c
12,250
1,02,200
Plant &
Machinery
659,000
7,29,000
9% Debentures
3,50,000
2,50,000
Office premises
10,27,000
19,00,000
Bank overdraft
11,250
14,800
Stock
66,000
93,000
Sundry Creditors
36,000
58,000
Debtors
85,000
1,75,000
Provision for tax
20,000
15,000
Miscellaneous
expenses
23,000
13,000
24,80,000
35,50,000
24,80,000
35,50,000
Additional Information (Extract of Profit
& Loss A/c)
Particulars
Suzuki Ltd.
Honda Ltd.
Sales for the year
8,40,000
10,50,000
Stock on 31st March 2016
60,000
1,07,000
Gross Profit
2,10,000
2,50,000
Administrative expenses
55,000
65,000
Selling expenses
23,000
58,000
Net profit (after tax)
85,000
87,000
Market price of Suzuki Ltd. Rs. 23 per
share and Honda Rs. 28 per share.
Dividend paid by Suzuki Ltd. 9.5% p.a.
and Honda is 9.8% p.a.
A) Compute any three relevant ratios and
comment upon the solvency and financial
stability of the two companies. (5 Marks)
B) Which company would you recommend for
investment? (Support your answers with
the computation of any three relevant
ratios). (5 Marks)
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