Examination Paper of Semester III
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Marketing Research
1. Process involving segmentation target market selection and positioning is called
a. Marketing Strategy
b. Marketing plan
c. Marketing Intelligence
d. None of the above
2. 4 Ps of Marketing is
a. Product, Pricing, Procurement, Place
b. Place, Pricing, Plan, Product
c. Product, Pricing, Promotion, Place
d. None of the above
3. Type of Marketing research scale in which variable can be used to compute the commonly used
statistical measures like average etc is
a. Ordinal scale
b. Ratio scale
c. Internal scale
..
8. Graph useful for making extrapolations beyond observed data points is
a. Scatter graph
b. Histograph
c. Pistograph
d. Line graph
9. Ho symbolises for
a. Null hypothesis
b. ANOVA series
c. Both (a) & (b)
d. None of the above
10. Target population in sampling process is
a. Population which is to be sampled
b. Population which is distributed
c. Population which is isolated
d. None of the above
Part Two:
1. What are the major methods of doing primary research?
2. What is missing data?
3. What do you understand by Survey?
4. Define Data mining?
END OF SECTION A
Caselet 1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the
biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present
commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950.
Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with
their father and established a partnership concern. ...
study objectives as follows:
1. To study the buyers’ needs and behaviour after establishing certain basic attributes of bicycles
needed by them.
2. To study the dealers’ attitudes towards Hero Bicycle policies and its products.
3. To distinguish the rural buyers’ needs and attitudes from those of the urban buyers.
Examination Paper of Semester III
IIBM Institute of Business Management 4
Ms. Anuradha decided to adopt an exploratory research design because much secondary data
were not available. She wanted to collect primary data on the buyer’s and dealers’ attitudes. For this,
she decided to take a sample of 100 buyers (males and females) ..
because of limited time within which the research report is to be prepared. But she justified that
buyers and dealers attitudes would be same even in larger sample as people have similar viewpoints
regarding bicycles.
1. Was the problem identification and formulation systematically carried out? Discuss and put
forward your viewpoints for improvement in this regard.
2. Whether the objectives were decided and listed in an appropriate manner? Whether hypothesis
were to be formulated? What can be the hypothesis in this case?
Caselet 2
Robotronics, Inc
Robotronics has just finished its third year of operations. A wholly owned subsidiary of a major
manufacturing company, Robotronics had been set up to handle the manufacture and sales of an
industrial production robot developed by the parent company. Primarily used for transferring material
in the manufacturing process, the robot has uses in machine loading and unloading, stacking, welding,
and molding operations. Once its memory was “programmed,” ..
1. If a sample of 100 of each category were requested, what sampling technique would you
recommend be used? Why?
2. What types of errors, if any, would likely be present because of the sampling process being used?
...
1. What is Right to Privacy? Why is it relevant to Marketing Research.
2. What do you understand by cluster analysis and how they are useful in Market Segmentation?
END OF SECTION C
--------------------------------------------------------------- ***- -----------------------------------------------------
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Marketing Research
1. Process involving segmentation target market selection and positioning is called
a. Marketing Strategy
b. Marketing plan
c. Marketing Intelligence
d. None of the above
2. 4 Ps of Marketing is
a. Product, Pricing, Procurement, Place
b. Place, Pricing, Plan, Product
c. Product, Pricing, Promotion, Place
d. None of the above
3. Type of Marketing research scale in which variable can be used to compute the commonly used
statistical measures like average etc is
a. Ordinal scale
b. Ratio scale
c. Internal scale
..
8. Graph useful for making extrapolations beyond observed data points is
a. Scatter graph
b. Histograph
c. Pistograph
d. Line graph
9. Ho symbolises for
a. Null hypothesis
b. ANOVA series
c. Both (a) & (b)
d. None of the above
10. Target population in sampling process is
a. Population which is to be sampled
b. Population which is distributed
c. Population which is isolated
d. None of the above
Part Two:
1. What are the major methods of doing primary research?
2. What is missing data?
3. What do you understand by Survey?
4. Define Data mining?
END OF SECTION A
Caselet 1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the
biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present
commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950.
Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with
their father and established a partnership concern. ...
study objectives as follows:
1. To study the buyers’ needs and behaviour after establishing certain basic attributes of bicycles
needed by them.
2. To study the dealers’ attitudes towards Hero Bicycle policies and its products.
3. To distinguish the rural buyers’ needs and attitudes from those of the urban buyers.
Examination Paper of Semester III
IIBM Institute of Business Management 4
Ms. Anuradha decided to adopt an exploratory research design because much secondary data
were not available. She wanted to collect primary data on the buyer’s and dealers’ attitudes. For this,
she decided to take a sample of 100 buyers (males and females) ..
because of limited time within which the research report is to be prepared. But she justified that
buyers and dealers attitudes would be same even in larger sample as people have similar viewpoints
regarding bicycles.
1. Was the problem identification and formulation systematically carried out? Discuss and put
forward your viewpoints for improvement in this regard.
2. Whether the objectives were decided and listed in an appropriate manner? Whether hypothesis
were to be formulated? What can be the hypothesis in this case?
Caselet 2
Robotronics, Inc
Robotronics has just finished its third year of operations. A wholly owned subsidiary of a major
manufacturing company, Robotronics had been set up to handle the manufacture and sales of an
industrial production robot developed by the parent company. Primarily used for transferring material
in the manufacturing process, the robot has uses in machine loading and unloading, stacking, welding,
and molding operations. Once its memory was “programmed,” ..
1. If a sample of 100 of each category were requested, what sampling technique would you
recommend be used? Why?
2. What types of errors, if any, would likely be present because of the sampling process being used?
...
1. What is Right to Privacy? Why is it relevant to Marketing Research.
2. What do you understand by cluster analysis and how they are useful in Market Segmentation?
END OF SECTION C
--------------------------------------------------------------- ***- -----------------------------------------------------
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