NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Case
“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and
Mr. Raj. “Ayurvedic India” deals with traditional Indian Ayurveda medicines. The
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Internal Assignment Applicable for September 2017 Examination
company has already opened 10 stores across two cities namely Delhi and Mumbai in
India and it has a plan to open at least 50 more stores in less than a year time. All the stores
will have an Ayurvedic Doctor to provide free medical assistance. The company is known
for its brands “Dant Rakshak” which is toothpaste, “Kesh Rakshak” which is hair oil,
“Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that
helps in boosting immunity. The stores have a huge space both for the patient treatment
and a dedicated space for the retail counter. The company plans to give competition to the
market leaders i.e. Patanjali and Dabur.
Q1. The company hires you as a Marketing Manager and asks you to prepare the
Segmentation and Targeting for “Ayurvedic India”. (10 Marks)
Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling
them the medicine. You have been asked to prepare the 7P’s of Marketing Mix for
“Ayurvedic India”. (10 Marks)
Q3. Answer on the basis of the case above:
a. Prepare the positioning strategy for “Ayurvedic India”. (5 Marks)
b. Prepare a list of five celebrities who can act as a Brand Ambassador for
“Ayurvedic India” Explain the selection of celebrities with reason. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The
popular brand for male is “Raja” and for the females is “Rani”. The company sells
traditional wear for children popularly known as “Shaayad”. The company has 120 outlets
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Internal Assignment Applicable for September 2017 Examination
in India. The competition in this industry has been constantly growing. The profit margins
are going down. The company has been profitable since the day of inception but there has
been no growth. The company has remain stable from many years as the directors believe
that the stability is the best strategy. The company adds you into the board as a strategy
director and asks your view on Stability Strategy. You have been asked to prepare the pros
and cons of Stability strategy for M/s Divine Soul. (10 Marks)
Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges
of Stability Strategy. The director asks you to suggest one corporate level strategy for the
organization that will help them achieve growth for the organization. (10 Marks)
Q3. From the case above answer the following question:
a. Explain the strategic Management process that needs to be followed for M/s Divine
Soul. (5 Marks)
b. Prepare a Porters Five competitive forces for M/s Divine Soul. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping
company. The company does not have a web presence at all. Explain in detail the
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
process of setting up a website. Explain atleast 2 innovative approaches that would
form part of your website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened French restaurant in Delhi
by the name of “LePain”. What Online Media tools will you deploy via your
restaurant website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own business in
travel & tourism sector with a facility to make travel bookings online via your
website?
a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping
company. The company does not have a web presence at all. Explain in detail the
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
process of setting up a website. Explain atleast 2 innovative approaches that would
form part of your website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened French restaurant in Delhi
by the name of “LePain”. What Online Media tools will you deploy via your
restaurant website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own business in
travel & tourism sector with a facility to make travel bookings online via your
website?
a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. State how the ordinal utility approach to consumer behaviour is different from the
cardinal utility approach by Marshall. In the context of indifference curve (IC) technique
using ordinal utility approach, explain whether following two statements are true. - “IC
slopes downwards because if the quantity of one product is reduced, the quantity of other
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
product must also be decreased” and “Slope of indifference curve indicates the rate at
which individuals are ready to substitute one commodity by the other”. Substantiate your
view on each of the statements separately (10 Marks).
2. With the help of the concept of production function, explain the difference between Law
of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing
real world examples. (10 Marks)
3. a) Discuss product differentiation as an important feature of Monopolistically
Competitive market. Explain the statement “Price flexibility under monopolistic
competition depends on the degree of product differentiation”, by referring to the case of
any FMCG industry. (5 Marks)
3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in
various snack foods. Over half of its current profits come from non-soft drink products.
What, in your opinion, is the economic principle behind it? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
1. The above chart shows the sales of toys over a period of one year. Identify the
diagrammatic representation used and derive meaningful conclusions about the
sales of toys. (10 Marks)
2. The following table shows the results of a survey conducted across the country, on
200 working professionals. The professionals were asked to identify the location of
their company and the type of industry of their company. The professionals were
allowed only to select one location and one industry. (10 Marks)
Industry Location Total
North South East West
Banking 24 10 08 14 56
Logistics 30 06 22 12 70
Telecom 28 18 12 16 74
Total 82 34 42 42 200
Suppose a professional is selected at random
a) Calculate the probability that the professional is from West
b) Calculate the probability that the professional is from Banking
c) Calculate the probability that the professional is from Logistics or from North?NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
d) Calculate the probability that the professional is from Telecom and South?
3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984,
as a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation. The company brought about a paradigm shift in the
Indian watch market, offering quartz technology with international styling.
Leveraging its understanding of different segments in the watch market, it launched
a second brand, Sonata, as a value brand to those seeking to buy functionally-styled
watches at affordable prices. The company diversified into jewellery in 1995 under
the brand name Tanishq after taking stock of the huge opportunities and the large
size of the jewellery business in India.
Suppose, Titan has launched new jewellery designs under the Tanishq brand for
working Indian women. Past record indicates that the mean sale of this brand, from
various showrooms located across various towns is Rs. 20 million. If the
distribution of the sales is normal with standard deviation of Rs. 50,000
a) What is the probability of obtaining sale greater than Rs. 45 million this year?
(5 Marks)
b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Question 1 (10 Marks)
Calculate Net cash flow from operating activities and discuss how here the non-cash item
and the non-operating items are to be treated
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Net profit for the year 155000
One of the machinery whose opening written down value is 120000/- depreciation
charged on the same Rs 15000 is sold at the year-end for Rs 95000.Loss on sale of
machinery included in above.
Interest received included in above Rs2000
The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-
Question 2 (10 Marks)
You being the account’s manager of JVP Ltd in the online grocery business. The account
executive recognizes the income arising from lease rentals on the basis of accounting
standard -9 which talks about revenue recognition.
You have a difference of opinion with him as this Accounting standard is not applicable to
income arising from lease agreement and other income mentioned there. How will you
make him understand what exactly AS-9 talks about?
Question 3
From the following information
Liabilities Amount Assets Amount
Equity share Capital 225000 Fixed assets
(net depreciation)
226000
Reserves & Surplus 105000 Stock 48000
Bank Over draft 115000 Debtors 72000
Creditors 55000 Bank 154000
Total 500000 Total 500000NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Calculate –
a. Cash ratio and interpret the results (5 Marks)
b. Interpret how quick ratio is different from current ratio if computed in the above
scenario (5 Marks)
******************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. State how the ordinal utility approach to consumer behaviour is different from the
cardinal utility approach by Marshall. In the context of indifference curve (IC) technique
using ordinal utility approach, explain whether following two statements are true. - “IC
slopes downwards because if the quantity of one product is reduced, the quantity of other
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
product must also be decreased” and “Slope of indifference curve indicates the rate at
which individuals are ready to substitute one commodity by the other”. Substantiate your
view on each of the statements separately (10 Marks).
2. With the help of the concept of production function, explain the difference between Law
of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing
real world examples. (10 Marks)
3. a) Discuss product differentiation as an important feature of Monopolistically
Competitive market. Explain the statement “Price flexibility under monopolistic
competition depends on the degree of product differentiation”, by referring to the case of
any FMCG industry. (5 Marks)
3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in
various snack foods. Over half of its current profits come from non-soft drink products.
What, in your opinion, is the economic principle behind it? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. Why do we do what we do? Motivation is the word which explains why one individual
is absorbed about a particular objective or action plan while the other one would be totally
disoriented about it? Alia and Aarti are colleagues working in a software firm. Alia comes
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
from a very affluent family and is she is very much involved in the workplace politics
whereas Aarti comes from a very humble background and works really hard to achieve
her aspirations. Aarti is always involved in her work and shrugs off any kind of political
agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs
Theory? Explain why both the colleagues so differently oriented? (10 Marks)
2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to
feedback and does not let his perception rule his decision. He takes action based on facts
and figures whereas Sanjay get carried away with his perception. Team A is very happy
and motivated team which is clearly visible by their performance and just the reverse
goes for team B. Sanjay takes aid from a self-help book where he reads about the
managerial implications of perception. When he does a self-analysis he understood that
all this while he was working totally under the influence of his perception. Sanjay decides
to take a plunge and modify his behaviour. Discuss any three managerial implications of
perception and what could have made Sanjay change his way of behaving? Discuss
(10 Marks)
3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first
few days of Induction they are all made to form a group which will work on a project
given by the management. Initially it went good for some time but after fifteen days rift
could be seen between the group members. The management gave them a timeline for
the completion of the project. They appointed Kiara as their leader and followed the
norms set by the group. Within the given time frame by the management they completed
the project and got appreciated for the same. After the completion of this project these
four group members were again assigned a new group.
a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
b. List down all the theories of group formation (all the theories need not to be
discussed). Discuss the theory which you will the most apt in case of Infinity
Infotech (5 Marks)
***************
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Case
“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and
Mr. Raj. “Ayurvedic India” deals with traditional Indian Ayurveda medicines. The
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Internal Assignment Applicable for September 2017 Examination
company has already opened 10 stores across two cities namely Delhi and Mumbai in
India and it has a plan to open at least 50 more stores in less than a year time. All the stores
will have an Ayurvedic Doctor to provide free medical assistance. The company is known
for its brands “Dant Rakshak” which is toothpaste, “Kesh Rakshak” which is hair oil,
“Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that
helps in boosting immunity. The stores have a huge space both for the patient treatment
and a dedicated space for the retail counter. The company plans to give competition to the
market leaders i.e. Patanjali and Dabur.
Q1. The company hires you as a Marketing Manager and asks you to prepare the
Segmentation and Targeting for “Ayurvedic India”. (10 Marks)
Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling
them the medicine. You have been asked to prepare the 7P’s of Marketing Mix for
“Ayurvedic India”. (10 Marks)
Q3. Answer on the basis of the case above:
a. Prepare the positioning strategy for “Ayurvedic India”. (5 Marks)
b. Prepare a list of five celebrities who can act as a Brand Ambassador for
“Ayurvedic India” Explain the selection of celebrities with reason. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The
popular brand for male is “Raja” and for the females is “Rani”. The company sells
traditional wear for children popularly known as “Shaayad”. The company has 120 outlets
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Internal Assignment Applicable for September 2017 Examination
in India. The competition in this industry has been constantly growing. The profit margins
are going down. The company has been profitable since the day of inception but there has
been no growth. The company has remain stable from many years as the directors believe
that the stability is the best strategy. The company adds you into the board as a strategy
director and asks your view on Stability Strategy. You have been asked to prepare the pros
and cons of Stability strategy for M/s Divine Soul. (10 Marks)
Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges
of Stability Strategy. The director asks you to suggest one corporate level strategy for the
organization that will help them achieve growth for the organization. (10 Marks)
Q3. From the case above answer the following question:
a. Explain the strategic Management process that needs to be followed for M/s Divine
Soul. (5 Marks)
b. Prepare a Porters Five competitive forces for M/s Divine Soul. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping
company. The company does not have a web presence at all. Explain in detail the
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
process of setting up a website. Explain atleast 2 innovative approaches that would
form part of your website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened French restaurant in Delhi
by the name of “LePain”. What Online Media tools will you deploy via your
restaurant website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own business in
travel & tourism sector with a facility to make travel bookings online via your
website?
a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. You have recently joined as Chief Digital Officer of a Govt PSU Shipping
company. The company does not have a web presence at all. Explain in detail the
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for September 2017 Examination
process of setting up a website. Explain atleast 2 innovative approaches that would
form part of your website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened French restaurant in Delhi
by the name of “LePain”. What Online Media tools will you deploy via your
restaurant website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own business in
travel & tourism sector with a facility to make travel bookings online via your
website?
a. What will be your approach towards Social Media Marketing? Explain ( 5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. State how the ordinal utility approach to consumer behaviour is different from the
cardinal utility approach by Marshall. In the context of indifference curve (IC) technique
using ordinal utility approach, explain whether following two statements are true. - “IC
slopes downwards because if the quantity of one product is reduced, the quantity of other
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
product must also be decreased” and “Slope of indifference curve indicates the rate at
which individuals are ready to substitute one commodity by the other”. Substantiate your
view on each of the statements separately (10 Marks).
2. With the help of the concept of production function, explain the difference between Law
of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing
real world examples. (10 Marks)
3. a) Discuss product differentiation as an important feature of Monopolistically
Competitive market. Explain the statement “Price flexibility under monopolistic
competition depends on the degree of product differentiation”, by referring to the case of
any FMCG industry. (5 Marks)
3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in
various snack foods. Over half of its current profits come from non-soft drink products.
What, in your opinion, is the economic principle behind it? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
1. The above chart shows the sales of toys over a period of one year. Identify the
diagrammatic representation used and derive meaningful conclusions about the
sales of toys. (10 Marks)
2. The following table shows the results of a survey conducted across the country, on
200 working professionals. The professionals were asked to identify the location of
their company and the type of industry of their company. The professionals were
allowed only to select one location and one industry. (10 Marks)
Industry Location Total
North South East West
Banking 24 10 08 14 56
Logistics 30 06 22 12 70
Telecom 28 18 12 16 74
Total 82 34 42 42 200
Suppose a professional is selected at random
a) Calculate the probability that the professional is from West
b) Calculate the probability that the professional is from Banking
c) Calculate the probability that the professional is from Logistics or from North?NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for September 2017 Examination
d) Calculate the probability that the professional is from Telecom and South?
3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984,
as a joint venture between the Tata Group and the Tamil Nadu Industrial
Development Corporation. The company brought about a paradigm shift in the
Indian watch market, offering quartz technology with international styling.
Leveraging its understanding of different segments in the watch market, it launched
a second brand, Sonata, as a value brand to those seeking to buy functionally-styled
watches at affordable prices. The company diversified into jewellery in 1995 under
the brand name Tanishq after taking stock of the huge opportunities and the large
size of the jewellery business in India.
Suppose, Titan has launched new jewellery designs under the Tanishq brand for
working Indian women. Past record indicates that the mean sale of this brand, from
various showrooms located across various towns is Rs. 20 million. If the
distribution of the sales is normal with standard deviation of Rs. 50,000
a) What is the probability of obtaining sale greater than Rs. 45 million this year?
(5 Marks)
b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
Question 1 (10 Marks)
Calculate Net cash flow from operating activities and discuss how here the non-cash item
and the non-operating items are to be treated
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Net profit for the year 155000
One of the machinery whose opening written down value is 120000/- depreciation
charged on the same Rs 15000 is sold at the year-end for Rs 95000.Loss on sale of
machinery included in above.
Interest received included in above Rs2000
The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-
Question 2 (10 Marks)
You being the account’s manager of JVP Ltd in the online grocery business. The account
executive recognizes the income arising from lease rentals on the basis of accounting
standard -9 which talks about revenue recognition.
You have a difference of opinion with him as this Accounting standard is not applicable to
income arising from lease agreement and other income mentioned there. How will you
make him understand what exactly AS-9 talks about?
Question 3
From the following information
Liabilities Amount Assets Amount
Equity share Capital 225000 Fixed assets
(net depreciation)
226000
Reserves & Surplus 105000 Stock 48000
Bank Over draft 115000 Debtors 72000
Creditors 55000 Bank 154000
Total 500000 Total 500000NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for September 2017 Examination
Calculate –
a. Cash ratio and interpret the results (5 Marks)
b. Interpret how quick ratio is different from current ratio if computed in the above
scenario (5 Marks)
******************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. State how the ordinal utility approach to consumer behaviour is different from the
cardinal utility approach by Marshall. In the context of indifference curve (IC) technique
using ordinal utility approach, explain whether following two statements are true. - “IC
slopes downwards because if the quantity of one product is reduced, the quantity of other
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
product must also be decreased” and “Slope of indifference curve indicates the rate at
which individuals are ready to substitute one commodity by the other”. Substantiate your
view on each of the statements separately (10 Marks).
2. With the help of the concept of production function, explain the difference between Law
of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing
real world examples. (10 Marks)
3. a) Discuss product differentiation as an important feature of Monopolistically
Competitive market. Explain the statement “Price flexibility under monopolistic
competition depends on the degree of product differentiation”, by referring to the case of
any FMCG industry. (5 Marks)
3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in
various snack foods. Over half of its current profits come from non-soft drink products.
What, in your opinion, is the economic principle behind it? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
1. Why do we do what we do? Motivation is the word which explains why one individual
is absorbed about a particular objective or action plan while the other one would be totally
disoriented about it? Alia and Aarti are colleagues working in a software firm. Alia comes
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
from a very affluent family and is she is very much involved in the workplace politics
whereas Aarti comes from a very humble background and works really hard to achieve
her aspirations. Aarti is always involved in her work and shrugs off any kind of political
agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs
Theory? Explain why both the colleagues so differently oriented? (10 Marks)
2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to
feedback and does not let his perception rule his decision. He takes action based on facts
and figures whereas Sanjay get carried away with his perception. Team A is very happy
and motivated team which is clearly visible by their performance and just the reverse
goes for team B. Sanjay takes aid from a self-help book where he reads about the
managerial implications of perception. When he does a self-analysis he understood that
all this while he was working totally under the influence of his perception. Sanjay decides
to take a plunge and modify his behaviour. Discuss any three managerial implications of
perception and what could have made Sanjay change his way of behaving? Discuss
(10 Marks)
3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first
few days of Induction they are all made to form a group which will work on a project
given by the management. Initially it went good for some time but after fifteen days rift
could be seen between the group members. The management gave them a timeline for
the completion of the project. They appointed Kiara as their leader and followed the
norms set by the group. Within the given time frame by the management they completed
the project and got appreciated for the same. After the completion of this project these
four group members were again assigned a new group.
a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
b. List down all the theories of group formation (all the theories need not to be
discussed). Discuss the theory which you will the most apt in case of Infinity
Infotech (5 Marks)
***************
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