IIBM Institute of Business Management
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions
Part One:
Multiple Choice
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
.......
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of productivity.
There is no single determinant of competitiveness, there?s no single determinant of productivity.
....
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global business
during the next five years. On 15th April 1994, trade ministers of 123 countries signed the final Act of
the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being on 1st January
1995....property and trade in services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions
Part One:
Multiple Choice
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
.......
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of productivity.
There is no single determinant of competitiveness, there?s no single determinant of productivity.
....
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global business
during the next five years. On 15th April 1994, trade ministers of 123 countries signed the final Act of
the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being on 1st January
1995....property and trade in services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
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