IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Business Communication
Section A: Objective Type (30 marks)
??This section consists of Sentence improvement, Multiple choice questions and Short Notes.
??Answer all the questions.
??Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
1) Improve the sentences in sense of attitude:
1. You failed to sign your check.
2. Your error on your tax form will result in a penalty to you.
3. Don’t drop in without an appointment. Your counselor or caseworker may be
unavailable.
4. If you have submitted a travel request, as you claim, we have failed to receive it.
2) Multiple choice:
1. In which country children are taught to look at neck while facing somebody or listening
a. India
b. Korea
c. Puerto Rican
d. Japan
2. Diagonal Communication is
a. Communication across boundaries
b. Communication between the CEO and the managers
c. Communication through body language
d. Communication within a department
3. According to Italians the circle formed with the thumb and first finger means
a. OK
b. Beautiful
c. Delicious
d. Worthless
4. In china ‘white’ color indicates
a. Peace
b. Growth
c. War
d. Mourning
Semester II Examination Papers
IIBM Institute of Business Management
5. Kinesics is a study on body movements of an individual which includes gestures, facial
configurations. This study relates to
a. Verbal communication
b. Non verbal communication
c. Informal communication
d. Formal communication
………………..
3. Write a short note on ‘Justification report’.
4. What are ‘T’ letters?
END OF SECTION A
Section B: Caselets (40 marks)
??This section consists of Caselets.
??Answer all the questions.
??Each caselet carries 20 marks.
??Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
In mid-1984, Kartik, the general manager of Western Exports Ltd, Karachi, Pakistan was striving to
implement a management information system. He was facing resistance from; his most senior supervisor
Kartik wondered what he could do to overcome this resistance. Western Exports was an exporter of
ladies’ cotton cloth garments. It was private company established from, his most senior supervisor Kartik
……………..
people here with such clerical burdens?
These luxuries are alright for big companies, but not for us. We cannot spare people for such
unproductive things.”Kartik understood that was close to the director and was the senior most
supervisors. Therefore, his opposition could not be taken lightly. Kartik also felt that the other might say
that he had neither the general management experience, not any particular experience in the garment
industry. Nevertheless, Kartik, was confident that he company did need the change, and as soon as
possible. He was troubled, however, with the resistance of. Unless he could somehow overcome Saleem’s
reluctance to accommodate his new systems, he would not be to do the job.
1. Do you agree with Saleem that “Such luxuries are for big companies, but not for us”? Why or
why not?
2. How should Kartik handle the current situation?
Caselet 2
The national Globe Company of Calcutta put in an advertisement in the situations vacant column of the
Statesman for a typist, and applications came in from al over the country. After screening the
applications, Ram Raj, 25 years old and a graduate of Bihar University, received an appointment letter
from the company. Ram Raj joined the company on I June, 1980. He was asked to report to the section
officer in charge of the typing section. Ram Raj was on probation for a period of six months. During the
………………..Ram raj: yes Sir…
Manager: Now Saxena has already told me everything. Try to mend your ways. That is all I want to tell
you.
1. How do you tackle this type of situation as manager?
2. What leadership style of communication would you suggest in the following situation to deal the
problem?
END OF SECTION B
Semester II Examination Papers
IIBM Institute of Business Management
Section C: Applied Theory (30 marks)
??This section consists of Long Questions.
??Answer all the questions.
??Each question carries 15 marks.
1. “Downward communication is like water streaming down from a waterfall or stream head. It
pours easily with great force and wets a large area, while upward communication is like a small
spurt of water shooting up from a fountain against the pull of gravity. The higher it travels, the
more it loses its force. Elucidate.
2. In dynamic interpersonal aspects of communication interactive way of communication is
considered to be more relevant and appropriate. Elucidate.
END OF SECTION C
---------------------------------------------------------***-------------------------------------------------------

NMIMS September 2017 assignments : Contact us for answers/solutions at assignmentssolution@gmail.com

Course: Management Theory and Practice

Internal Assignment Applicable for September 2017 Examination



Q 1. On account of the protectionist stands taken by some major countries the Global consulting Business of the IT giant IND

Solutions is hurt. The entire business strategy for the consulting business is being realigned. As a HR Specialist, you are

required to share the Organization structure and propose a new (organization structure). (10 Marks)



Q 2. You are the HR Manager in an organisation handling a regional profile and are aspirational and would want to be the

Chief People Officer. In the corporate world the completion is stiff and you need to have a good professional image.

Differences of opinions are common and needs to be handled carefully. How do you plan to handle conflicts effectively,

discuss your thoughts. (10 Marks)



Q 3. As the Chief Learning officer of the company. You are currently training the fresh batch of Management Trainees.

a. Explain with examples the different types of leaderships (min 5) and what situation these leadership styles can be used

effectively to get results (5 Marks)

b. Maslow’s theory on Hierarchy of Needs can be effectively used to understand human behavior. Explain it to the Management

Trainees with a simple example.

Course: Information System for Managers

Internal Assignment Applicable for September 2017 Examination

1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same

region. The customers at the public sector bank complain about the employees who are not informed about each customer's

needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the

customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has

attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your

understanding of customer relationship management and its importance. How you would acquire, retain and create lasting

relationships with the customers? How would creating these relationships help your bank? (10 Marks)

2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic

health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years.

This comprises of data being generated by patients in different forms such as the patient report’s generated by the

diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical

insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a

suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining

in healthcare? (10 Marks)

3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack

of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never

recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves

drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises

believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But

floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters.

Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this

was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP?

In your opinion, should small businesses invest in BCP? (5 Marks)

3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed

ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the

lessons learnt to avoid the same mistakes in future?

Course: Corporate Social Responsibility

Internal Assignment Applicable for September 2017 Examination



Case Study:

M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar

panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru

National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness

for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible

price. The company’s vision is to light every house in the rural India.

Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the

benefits and demerits of Globalization for M/s Sun Shine (10 Marks)



Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least

five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the

same with reason. (10 Marks)



Q3. From the case above:

a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in

the organization. (5 Marks)

b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for

M/s Sun Shine.

Course: Business Economics

Internal Assignment Applicable for September 2017 Examination



1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall.

In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements

are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also

be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity

by the other”. Substantiate your view on each of the statements separately (10 Marks).



2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of

Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks)



3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement

“Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case

of any FMCG industry. (5 Marks)

3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half

of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it?

Course: Business Communication & Etiquette

Internal Assignment Applicable for September 2017 Examination



Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the

importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to

give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for

your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the

same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a

presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly

low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales

presentation needs to be followed up with a sales letter to clinch the deal.

a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have

shown interest in their offerings?

b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

Course: Organisational Behaviour

Internal Assignment Applicable for September 2017 Examination



1. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective

or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software

firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti comes

from a very humble background and works really hard to achieve her aspirations. Aarti is always involved in her work and

shrugs off any kind of political agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs

Theory? Explain why both the colleagues so differently oriented? (10 Marks)



2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to feedback and does not let his

perception rule his decision. He takes action based on facts and figures whereas Sanjay get carried away with his perception.

Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B.

Sanjay takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-

analysis he understood that all this while he was working totally under the influence of his perception. Sanjay decides to

take a plunge and modify his behaviour. Discuss any three managerial implications of perception and what could have made

Sanjay change his way of behaving? Discuss (10 Marks)



3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first few days of Induction they are all

made to form a group which will work on a project given by the management. Initially it went good for some time but after

fifteen days rift could be seen between the group members. The management gave them a timeline for the completion of the

project. They appointed Kiara as their leader and followed the norms set by the group. Within the given time frame by the

management they completed the project and got appreciated for the same. After the completion of this project these four group

members were again assigned a new group.

a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)

b. List down all the theories of group formation (all the theories need not to be discussed). Discuss the theory which you

will the most apt in case of Infinity Infotech



Course: Essentials of HRM

Internal Assignment Applicable for September 2017 Examination



1. Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s

been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs

have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of

establishing job analysis. Discuss the different method of job analysis which could be used in this company. Conclude by

choosing the best method of job analysis for Kaya & Kaya.



2. Assessment centres were first used in early 1940s in United Kingdom for solving discipline and behavioural issues of war

officers and selecting the right candidate. Now, assessment centres have become a must tool for most of the organisations

.Critically analyse this statement as well as discuss that in which two areas of HRM assessment centres can be used? Conclude

by gauging the importance of assessment centres.



3. Sanjana joined a media company Showtimes Ltd. as Public Relationship officer. On the very day of her joining the office

she is assigned a lot of tasks, which made her feel very nervous and confused. Since it’s the first day of her work Sanjana

has lots of query but does not have any coach/ mentor/buddy who she can look up to for any help. For every single query she

has to approach the HR who every time assigns a different person to guide her. This continues for every single day. Within a

month of joining Sanjana is contemplating to resign from her services. It was then noted by the HR that the employee turnover

in their organisation is very high especially within the few months of joining. It also came up that the main reason behind

this was lack of Induction to employees

a. What could HR have done when Sanjana kept on approaching them for every single query she encountered during her first

month in Showtimes Ltd?



b. You have been hired by Showbiz ltd. as a consultant to come up with induction strategy as it has been proved that if not

inducted properly the attrition rates can be very high. Discuss the merits of Induction in general as well as for Showbiz Ltd

which you need to present in front of the management.



Course: Marketing Management

Internal Assignment Applicable for September 2017 Examination



Case

“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with

traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in

India and it has a plan to open at least 50 more stores in less than a year time. All the stores will have an Ayurvedic

Doctor to provide free medical assistance. The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh

Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in

boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter.

The company plans to give competition to the market leaders i.e. Patanjali and Dabur.



Q1. The company hires you as a Marketing Manager and asks you to prepare the Segmentation and Targeting for “Ayurvedic

India”.



Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling them the medicine. You have been asked

to prepare the 7P’s of Marketing Mix for “Ayurvedic India”.



Q3. Answer on the basis of the case above:

a. Prepare the positioning strategy for “Ayurvedic India”.

b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayurvedic India” Explain the selection of

celebrities with reason.



Course: Strategic Management

Internal Assignment Applicable for September 2017 Examination



Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for

the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120

outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. The

company has been profitable since the day of inception but there has been no growth. The company has remain stable from many

years as the directors believe that the stability is the best strategy. The company adds you into the board as a strategy

director and asks your view on Stability Strategy. You have been asked to prepare the pros and cons of Stability strategy for

M/s Divine Soul.



Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges of Stability Strategy. The director

asks you to suggest one corporate level strategy for the organization that will help them achieve growth for the

organization.



Q3. From the case above answer the following question:



a. Explain the strategic Management process that needs to be followed for M/s Divine Soul.



b. Prepare a Porters Five competitive forces for M/s Divine Soul.

INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2017 EXAMINATION

Financial Accounting & Analysis

Question 1

Calculate Net cash flow from operating activities and discuss how here the non-cash item and the non-operating items are to

be treated

    Net profit for the year 155000
    One of the machinery whose opening written down value is 120000/- depreciation charged on the same Rs 15000 is sold at

the year-end for Rs 95000.Loss on sale of machinery included in above.
    Interest received included in above Rs2000
    The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
    The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-



Question 2

You being the account’s manager of JVP Ltd in the online grocery business. The account executive recognizes the income

arising from lease rentals on the basis of accounting standard -9 which talks about revenue recognition. You have a

difference of opinion with him as this Accounting standard is not applicable to income arising from lease agreement and other

income mentioned there. How will you make him understand what exactly AS-9 talks about?



Question 3

From the following information

Liabilities
   

Amount
   

Assets
   

Amount

Equity share Capital
   

225000
   

Fixed assets

(net depreciation)
   

226000

Reserves & Surplus
   

105000
   

Stock
   

48000

Bank Over draft
   

115000
   

Debtors
   

72000

Creditors
   

55000
   

Bank
   

154000

Total
   

500000
   

Total
   

500000


Calculate –

a. Cash ratio and interpret the results

b. Interpret how quick ratio is different from current ratio if computed in the above scenario

Business Law

1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors

that affect free consent to enter into a contract (10 Marks)

2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld

and protected (10 Marks)

3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali

festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single

screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In

fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and

during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if

he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors

had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively.

Thus, preventing Vijay Singh from exhibiting his film. Vijay Singh has now approached the Competition Commission of India for

relief

a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”.

Please quote the relevant precedent to support your answer (5 Marks)

b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition

Commission India has imposed penalty alongwith the brief description of such instance

Business Statistics

1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and

derive meaningful conclusions about the sales of toys.

2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The

professionals were asked to identify the location of their company and the type of industry of their company. The

professionals were allowed only to select one location and one industry.

Industry
   

Location
   

Total

North
   

South
   

East
   

West

Banking


   

24
   

10
   

08
   

14
   

56

Logistics


   

30
   

06
   

22
   

12
   

70

Telecom


   

28
   

18
   

12
   

16
   

74

Total


   

82
   

34
   

42
   

42
   

200

Suppose a professional is selected at random

a) Calculate the probability that the professional is from West

b) Calculate the probability that the professional is from Banking

c) Calculate the probability that the professional is from Logistics or from North?

d) Calculate the probability that the professional is from Telecom and South?

3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata

Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch

market, offering quartz technology with international styling. Leveraging its understanding of different segments in the

watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at

affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge

opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under

the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms

located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs.

50,000

a) What is the probability of obtaining sale greater than Rs. 45 million this year?

b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?

NMIMS September 2017 assignments : Contact us for answers/solutions at assignmentssolution@gmail.com

Course: Management Theory and Practice

Internal Assignment Applicable for September 2017 Examination



Q 1. On account of the protectionist stands taken by some major countries the Global consulting Business of the IT giant IND

Solutions is hurt. The entire business strategy for the consulting business is being realigned. As a HR Specialist, you are

required to share the Organization structure and propose a new (organization structure). (10 Marks)



Q 2. You are the HR Manager in an organisation handling a regional profile and are aspirational and would want to be the

Chief People Officer. In the corporate world the completion is stiff and you need to have a good professional image.

Differences of opinions are common and needs to be handled carefully. How do you plan to handle conflicts effectively,

discuss your thoughts. (10 Marks)



Q 3. As the Chief Learning officer of the company. You are currently training the fresh batch of Management Trainees.

a. Explain with examples the different types of leaderships (min 5) and what situation these leadership styles can be used

effectively to get results (5 Marks)

b. Maslow’s theory on Hierarchy of Needs can be effectively used to understand human behavior. Explain it to the Management

Trainees with a simple example.

Course: Information System for Managers

Internal Assignment Applicable for September 2017 Examination

1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same

region. The customers at the public sector bank complain about the employees who are not informed about each customer's

needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the

customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has

attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your

understanding of customer relationship management and its importance. How you would acquire, retain and create lasting

relationships with the customers? How would creating these relationships help your bank? (10 Marks)

2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic

health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years.

This comprises of data being generated by patients in different forms such as the patient report’s generated by the

diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical

insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a

suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining

in healthcare? (10 Marks)

3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack

of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never

recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves

drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises

believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But

floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters.

Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this

was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP?

In your opinion, should small businesses invest in BCP? (5 Marks)

3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed

ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the

lessons learnt to avoid the same mistakes in future?

Course: Corporate Social Responsibility

Internal Assignment Applicable for September 2017 Examination



Case Study:

M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar

panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru

National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness

for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible

price. The company’s vision is to light every house in the rural India.

Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the

benefits and demerits of Globalization for M/s Sun Shine (10 Marks)



Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least

five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the

same with reason. (10 Marks)



Q3. From the case above:

a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in

the organization. (5 Marks)

b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for

M/s Sun Shine.

Course: Business Economics

Internal Assignment Applicable for September 2017 Examination



1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall.

In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements

are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also

be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity

by the other”. Substantiate your view on each of the statements separately (10 Marks).



2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of

Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks)



3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement

“Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case

of any FMCG industry. (5 Marks)

3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half

of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it?

Course: Business Communication & Etiquette

Internal Assignment Applicable for September 2017 Examination



Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the

importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to

give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for

your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the

same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a

presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly

low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales

presentation needs to be followed up with a sales letter to clinch the deal.

a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have

shown interest in their offerings?

b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

Course: Organisational Behaviour

Internal Assignment Applicable for September 2017 Examination



1. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective

or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software

firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti comes

from a very humble background and works really hard to achieve her aspirations. Aarti is always involved in her work and

shrugs off any kind of political agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs

Theory? Explain why both the colleagues so differently oriented? (10 Marks)



2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to feedback and does not let his

perception rule his decision. He takes action based on facts and figures whereas Sanjay get carried away with his perception.

Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B.

Sanjay takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-

analysis he understood that all this while he was working totally under the influence of his perception. Sanjay decides to

take a plunge and modify his behaviour. Discuss any three managerial implications of perception and what could have made

Sanjay change his way of behaving? Discuss (10 Marks)



3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first few days of Induction they are all

made to form a group which will work on a project given by the management. Initially it went good for some time but after

fifteen days rift could be seen between the group members. The management gave them a timeline for the completion of the

project. They appointed Kiara as their leader and followed the norms set by the group. Within the given time frame by the

management they completed the project and got appreciated for the same. After the completion of this project these four group

members were again assigned a new group.

a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)

b. List down all the theories of group formation (all the theories need not to be discussed). Discuss the theory which you

will the most apt in case of Infinity Infotech



Course: Essentials of HRM

Internal Assignment Applicable for September 2017 Examination



1. Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s

been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs

have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of

establishing job analysis. Discuss the different method of job analysis which could be used in this company. Conclude by

choosing the best method of job analysis for Kaya & Kaya.



2. Assessment centres were first used in early 1940s in United Kingdom for solving discipline and behavioural issues of war

officers and selecting the right candidate. Now, assessment centres have become a must tool for most of the organisations

.Critically analyse this statement as well as discuss that in which two areas of HRM assessment centres can be used? Conclude

by gauging the importance of assessment centres.



3. Sanjana joined a media company Showtimes Ltd. as Public Relationship officer. On the very day of her joining the office

she is assigned a lot of tasks, which made her feel very nervous and confused. Since it’s the first day of her work Sanjana

has lots of query but does not have any coach/ mentor/buddy who she can look up to for any help. For every single query she

has to approach the HR who every time assigns a different person to guide her. This continues for every single day. Within a

month of joining Sanjana is contemplating to resign from her services. It was then noted by the HR that the employee turnover

in their organisation is very high especially within the few months of joining. It also came up that the main reason behind

this was lack of Induction to employees

a. What could HR have done when Sanjana kept on approaching them for every single query she encountered during her first

month in Showtimes Ltd?



b. You have been hired by Showbiz ltd. as a consultant to come up with induction strategy as it has been proved that if not

inducted properly the attrition rates can be very high. Discuss the merits of Induction in general as well as for Showbiz Ltd

which you need to present in front of the management.



Course: Marketing Management

Internal Assignment Applicable for September 2017 Examination



Case

“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with

traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in

India and it has a plan to open at least 50 more stores in less than a year time. All the stores will have an Ayurvedic

Doctor to provide free medical assistance. The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh

Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in

boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter.

The company plans to give competition to the market leaders i.e. Patanjali and Dabur.



Q1. The company hires you as a Marketing Manager and asks you to prepare the Segmentation and Targeting for “Ayurvedic

India”.



Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling them the medicine. You have been asked

to prepare the 7P’s of Marketing Mix for “Ayurvedic India”.



Q3. Answer on the basis of the case above:

a. Prepare the positioning strategy for “Ayurvedic India”.

b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayurvedic India” Explain the selection of

celebrities with reason.



Course: Strategic Management

Internal Assignment Applicable for September 2017 Examination



Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for

the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120

outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. The

company has been profitable since the day of inception but there has been no growth. The company has remain stable from many

years as the directors believe that the stability is the best strategy. The company adds you into the board as a strategy

director and asks your view on Stability Strategy. You have been asked to prepare the pros and cons of Stability strategy for

M/s Divine Soul.



Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges of Stability Strategy. The director

asks you to suggest one corporate level strategy for the organization that will help them achieve growth for the

organization.



Q3. From the case above answer the following question:



a. Explain the strategic Management process that needs to be followed for M/s Divine Soul.



b. Prepare a Porters Five competitive forces for M/s Divine Soul.

INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2017 EXAMINATION

Financial Accounting & Analysis

Question 1

Calculate Net cash flow from operating activities and discuss how here the non-cash item and the non-operating items are to

be treated

    Net profit for the year 155000
    One of the machinery whose opening written down value is 120000/- depreciation charged on the same Rs 15000 is sold at

the year-end for Rs 95000.Loss on sale of machinery included in above.
    Interest received included in above Rs2000
    The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
    The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-



Question 2

You being the account’s manager of JVP Ltd in the online grocery business. The account executive recognizes the income

arising from lease rentals on the basis of accounting standard -9 which talks about revenue recognition. You have a

difference of opinion with him as this Accounting standard is not applicable to income arising from lease agreement and other

income mentioned there. How will you make him understand what exactly AS-9 talks about?



Question 3

From the following information

Liabilities
   

Amount
   

Assets
   

Amount

Equity share Capital
   

225000
   

Fixed assets

(net depreciation)
   

226000

Reserves & Surplus
   

105000
   

Stock
   

48000

Bank Over draft
   

115000
   

Debtors
   

72000

Creditors
   

55000
   

Bank
   

154000

Total
   

500000
   

Total
   

500000


Calculate –

a. Cash ratio and interpret the results

b. Interpret how quick ratio is different from current ratio if computed in the above scenario

Business Law

1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors

that affect free consent to enter into a contract (10 Marks)

2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld

and protected (10 Marks)

3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali

festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single

screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In

fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and

during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if

he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors

had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively.

Thus, preventing Vijay Singh from exhibiting his film. Vijay Singh has now approached the Competition Commission of India for

relief

a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”.

Please quote the relevant precedent to support your answer (5 Marks)

b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition

Commission India has imposed penalty alongwith the brief description of such instance

Business Statistics

1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and

derive meaningful conclusions about the sales of toys.

2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The

professionals were asked to identify the location of their company and the type of industry of their company. The

professionals were allowed only to select one location and one industry.

Industry
   

Location
   

Total

North
   

South
   

East
   

West

Banking


   

24
   

10
   

08
   

14
   

56

Logistics


   

30
   

06
   

22
   

12
   

70

Telecom


   

28
   

18
   

12
   

16
   

74

Total


   

82
   

34
   

42
   

42
   

200

Suppose a professional is selected at random

a) Calculate the probability that the professional is from West

b) Calculate the probability that the professional is from Banking

c) Calculate the probability that the professional is from Logistics or from North?

d) Calculate the probability that the professional is from Telecom and South?

3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata

Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch

market, offering quartz technology with international styling. Leveraging its understanding of different segments in the

watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at

affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge

opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under

the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms

located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs.

50,000

a) What is the probability of obtaining sale greater than Rs. 45 million this year?

b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?

IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

Attempt Only 4 Case Study

CASE – 1    BHEL’S Strategic Intent

Bharat Heavy Electricals Ltd (BHEL) is major Indian public sector enterprise in power, engineering, and manufacturing divisions and centres spread all over the country. It exports to more than 45 countries.

The Vision 2001 statement of BHEL is as below.

MISSION:  To be the leading engineering enterprise providing quality products, systems, and services in the fields of energy, transportation, industry, infrastructure, and other potential areas.

VALUES:
-    meeting commitments made to external and internal customers
-    foster bearing, creativity, and speed of response
-    respect for dignity and potential of individuals
-    loyalty and pride in the company
-    team playing
-    zeal to excel
-    integration and fairness in all matters

BUSINESS MISSION:  To maintain a leading position as suppliers of quality equipment, systems, and services in the field of conversion, transmission, utilisation, and conservation of energy for application in the areas of electric power, transportation, and gas exploration and industries. To utilise company’s capabilities and resources to expand business into allied areas and other priority sectors of the economy like defence, communication, and electronics.

COMPANY OBJECTIVES:
Growth
To ensure a steady growth by enhancing the competitive edge of BHEL in existing business, new areas, and international operations.
Profitability
To provide a reasonable and adequate return on capital employed primarily through improvement in operational efficiency, capacity utilisation, and productivity and generate resources to finance the company’s growth.
Customer
To build a high degree of customer confidence by providing increased value for his money through international standards of product quality, performance, and superior customer service
Technology
To achieve technological excellence in operations by development of indigenous technologies and efficient absorption and adaptation of imported technologies to suit business needs and priorities and provide a competitive advantage to the company.
Image
To fulfill the expectation which stakeholders like government as owner, employees, customers, and the country at large have from BHEL.


Question:-

Analyses the vision statement of BHEL and comment on its positive and negative features.

CASE – 2    The Troubled Soap Opera

Doordarshan (DD) is India’s public service broadcaster (PSB) with 1,000 transmitter covering 90 per cent of the country’s population across an estimated 70 million homes. It has 21,000 employees managing its metro and regional channels.
Recent years have seen growing competition from private channels, now numbering more than 60, and the cable and satellite (C & S) operators. The C&S network reaches nearly 30 million homes and is growing fast.
DD’s business model is based on selling half-hour slots of commercial time to the programme producers and charging them in minimum guarantee. For instance, the present tariff (i.e., in 2001), for the first 26 episodes of a programme, is Rs 42 lakh plus the cost of production of the programme. In exchange, the producer gets 720 seconds of commercial time that he can sell to advertisers and generate revenue. Break-even point for producers, at the present rates, thus is Rs 70,000 for a 10-second spot in order to break-even. It is at this point that advertisers face a problem: the competitive rate for a 10-second spot is Rs 50,000. Producers are cagey about buying commercial time on DD. As a result, DD’s projected revenue growth is just 6 to 15 per cent as against 40 to 50 per cent for the private sector channels. Software suppliers, advertisers, and audiences are deserting DD owing to its unrealistic pricing structure.
Clearly, DD has three options if it is to survive. The first is to privatise and the other is to become a pure PBS. In between is the third option of a middle path.
The SWOT factors of DD, analysed by Business World in its issue of March 19, 201, are as below.

Strengths    Opportunities     Weakness     Threats
?    Its 1,000 transmitters cover90 per cent of the country’s population across an estimated 70 million homes against C & S’s tally of 30 million homes.    ?    Cable distribution along with MTNO and DoT
?    Leasing infrastructure, time blocks to other broadcasters like Channel 9
?    Digital terrestrial transmission
?    Syndicating programming     ?    Too much political interference
?    Muddled programming and commercial strategy
?    Low credibility
?    Gross over-staffing
?    Little stability    ?    Producers and advertisers are deserting DD in droves
?    C & s Continues to attract a larger portion of advertising, and now pay revenues

    Privatisation could fetch the government a tidy sum and solve many of the managerial and operational problems of DD. Yet, no government can be expected to let go the reins of mass media owing to its political ramifications. If DD is to be a pure PSB, then it needs to have just a news-focussed channel letting its metro and regional channels become autonomous entities. The middle path would mean that DD tighten up its management by reducing its bloated workforce, diversifying into other media, creating marketing function, and overhauling its programming function.



    The challenge seems to be to leverage DD’s immense potential and emerge as a formidable player in the mass media in India.

Question: Analyse the SWOT factors and the options before DD. What, in your opinion, is the best strategic alternative before DD? Why do you think the proposed alternative to be the best?

CASE – 3    Managing Cultural Changes at Procter & Gamble

In September 1998, the Procter & Gamble Company, Cincinnati, USA, announced a major global structural change programme, “Organisation 2005”. The mission of the programme was to take P & G’s global turnover from $ 38 billion to $ 70 billion by 2005. The objective was to raise profitability by changing the work culture at P & G. The change drivers identified were the attributes of Stretch, Innovation, and Speed (SIS). The structural changes to be initiated included setting up of four global business units based on product lines, eight market development organisations based on regions, and one global business service centre. A 14-member cross-functional team named as the Culture Team was set up to oversee the management of change.

    The achievements of the Organisation 2005 programme were to be seen in terms of:
1.    changing P & G from being a misaligned organisation to one aligned on common goals, with trust as the foundation
2.    evolve from an intense inspection-led organisation where everything is kept under control to one that is a team-collaborating unit
3.    shift from a risk-avoiding culture to a stretch-taking one
4.    move from running down on complexities to taking on challenges
5.    heave from a slow-moving organisation to one which hurtles through stretch, innovation and speed to breakthrough goals

As the news of Organisation 2005 programme reached the P & G Hygiene and Health Care headquarter at Mumbai, India, there was a lot of apprehension among the employees. Uncertainty and suspicion arose with regard to their own future and related to the continued existence of the business division they worked in. It took about a year for the apprehensions to fade away and be replaced by clarity and confidence.

P & G, India adopted the global motto of SIS of its parent. A cultural team was set up to communicate the goals of SIS to the employees and to seek their involvement in creating a new P & G. The team set out to identify projects to help achieve the goal of SIS and to get employee feedback periodically. Outdoor meetings of all P & G India employees were conducted to drive home the SIS message. Weekly indoor meetings were held both department-wise and across hierarchies and categories. Team members were made responsible for communicating formal and informal feedback to and from their department. Monthly updates and communication through newsletters were extensively used. Reassurance of employees thus became an on-going continual process.

Says a P & G employee: “Initially, when the global changes were announced, we were a little skeptical as to what will be its impact on the Indian operations. Now after so much communication and interaction at all levels, we are confident and look forward to this change.”


Question:
1.    Comment on whether the cultural changes at P & G are supportive of the strategy being implemented.
2.    What, in your opinion, are the chances of the cultural change being successful? What needs to be done additionally to ensure success?



CASE – 4    What do You Know about Knowledge Management

Shailesh Gupta was quite impressed on meeting T Rajashekhar who was a knowledge management consultant. The chance meeting took place after the annual Laghu Udyog Sangh (Small-industries association) function, which Shailesh was attending. Shailesh requested Rajashekhar to find time to visit his factory to which the latter readily agreed.
Shailesh belonged to an old and established business family of Mahanagar where his grandfather had set up a cooking oil business. The business grew and prospered well. Shailesh’s father was prudent enough to provide him with good education. After graduating in commerce, Shailesh was sponsored by the family business to do a year’s management education programme at Manila. On his return, Shailesh was eager to implement new ideas to his family business and to the real estate and construction business that his father had started.
When Rajashekhar arrived at the appointed time, the first question that Shailesh asked him was about his specialization—knowledge management (or KM, as Rajashekhar referred to it). “KM”, said Rajashekhar, “is a fairly new concept in large corporations that are looking to maximise returns by turning all the data available internally into useful and productive information, which can help predict market trends and competitor moves.” Shailesh immediately related this to his own problem of managing the real estate business that was facing intense competition from newer companies that had come up in the last few years. He was eager to know how KM was implemented.
Rajashekhar cautioned by saying “A formal KM system requires a lot of planning and a sound framework in order to be successful. The process involves planning and gathering of data to an organisation available in any form such as text, graphics as well as audio-visual. Once this has been done, the next step is to collate the data in a format that can be catalogued, indexed, filtered, or linked in a manner that makes sense. Then the information has to be refined and projected in a manner that can be easily disseminated throughout the organisation. The purpose is to help managers take better decisions on the basis of the information provided.”
At this point, Shailesh was excited enough to ask why should decision-makers apply KM within their companies. What Rajashekhar told created some apprehension in Shailesh’s mind. He said, “KM is important for organisations—big or small—that strive to achieve competitive advantage. KM enables corporate and market intelligence to be used in strategic planning.” Shailesh was quick to interject with a query about KM’s applicability to a small business like his own. Rajashekhar agreed by saying “KM is easier for large organisations as they already have a network that helps them share information through e-mail, intranet, and the Web. But any committed organisation, even if small, could apply KM if determined to do so.” He continued, “Once a company has a KM process in place, it will be able to empower its employees with information on various aspects of decision-making related to the strategic as well as operational activities.”
The meeting ended but Shailesh kept on thinking about what Rajashekhar had told him about KM. A thought that lingered for long was whether his employees, long used to working in the traditional environment, would readily share information that they had. And whether they would be

willing to adapt to the sophisticated technology involving, what Rajashekhar informed, datamining, intranet, video-conferencing, and webcasting that the KM process was based on.

Question:
How do you respond to Shailesh’s predicament expressed at the end of the case?




CASE – 5   Supply Chain Management at Hindustan Levers

The final year class of MBA students was quite excited on hearing that the head of information systems and the infotech manager (sales and distribution) of Hindustan Lever Limited (HLL) were coming to address them on the application of supply chain management (SCM) at HLL.
The mini auditorium was full when the lecture started. The first thing the managers did was to introduce the company to the audience of students and faculty members of the business school. They also suggested that any one could ask question during the presentation they were going to make.
The head of information systems started by saying “as you must be aware, HLL, subsidiary of Unilever, is India’s largest fast-moving consumer goods (FMCG) company. We are the leaders in home and personal care products, foods and beverages, and specialty chemicals. Armed with a portfolio of 110 brands, HLL’s has a vision to meet everyday needs of people everywhere by anticipating the aspirations of customers and responding creatively and competitively with branded products and services that raise the quality of life.” He went to relate the experience of HLL at restructuring its businesses by informing that HLL initiated Project Millennium focussing on the four areas of growth, knowledge, talent, and cost. On being asked whether that was the first time that HLL was restructuring its businesses, the head of information systems replied that business restructuring is a continual process and HLL invested close to Rs 10 crore over a period of a year on the process itself. The process resulted in HLL moving out of its non-core areas, integration of existing core areas, and exploring new potential areas.
At this point, the infotech manager took over and explained the marketing set up of the company. He said, “Owing to the nature of our business activities, we need to launch several new products every year. Streamlining procurement, operations management, and marketing are mammoth operations. It is here that an operational effectiveness technique like SCM came to our aid. With SCM solutions, we are able to monitor all our production lines and manage existing distribution network to make way for new products.” On being asked to relate how HLL was using information technology (IT), the infotech manager said, “SCM mainly relies on the use of IT. For support, there is a satellite based communication system that offers voice and communication facilities linking over 200 locations all over the country. Other initiatives on the IT front have been taken to support the streamlining of the whole process. E-commerce and B2C portal are used to reduce the inventory levels and the working capital cycle. Continuous innovation in process and product management are the other supporting initiatives.”
Some of the students were interested in knowing the software used by HLL for SCM. To this, the infotech manager said that Mfg Pro, a software similar to Enterprise Resource Planning, was introduced in 1998. With this HLL has been able to reduce the duration of production runs. “Constant monitoring of inventory levels and servicing demand is done so that no bottlenecks hold up the supply lines so crucial to an FMCG company such as ours,” he added.
The students were quite impressed to know that the SCM system links the HLL’s headquarter at Mumbai with its 50 factories, an equal number of depots, and 200 sites. More than 750 of the larger


stockists have also been linked through a TCS EX software package. From the enthusiasm of the infotech manager, the audience could surmise the continual search for a software solution to enable seamless operations of its value chain seemed to be a fetish with HLL.
A young faculty member interjected at this stage to ask about the difficulties faced in SCM implementation is not always smooth. “The process involves changing established ways of working and it could turn out to be quite painful. The success of the SCM system depends on the quality of data provided to it. Training in error-free data logging is essential.” The head of the information systems added, “Then, there is a bigger challenge of decentralisation of decision-making to the shop floor level.

The fear of making mistakes and getting one’s inefficiencies exposed are the behavioural snags that any company implementing SCM has to contend with.” The presentation ended with the head of information systems encouraging the students to learn more about SCM as it offered a viable approach to managing the value chain in an integrated way.

Question

Suppose you were a student at the business school and a member of the audience at the presentation on SCM at HLL. In the business policy the next day, the professor asks anyone to say how SCM is related to business strategy. What would be your reply?

NMIMS September 2017 assignments : Contact us for answers/solutions at assignmentssolution@gmail.com

Course: Management Theory and Practice

Internal Assignment Applicable for September 2017 Examination



Q 1. On account of the protectionist stands taken by some major countries the Global consulting Business of the IT giant IND

Solutions is hurt. The entire business strategy for the consulting business is being realigned. As a HR Specialist, you are

required to share the Organization structure and propose a new (organization structure). (10 Marks)



Q 2. You are the HR Manager in an organisation handling a regional profile and are aspirational and would want to be the

Chief People Officer. In the corporate world the completion is stiff and you need to have a good professional image.

Differences of opinions are common and needs to be handled carefully. How do you plan to handle conflicts effectively,

discuss your thoughts. (10 Marks)



Q 3. As the Chief Learning officer of the company. You are currently training the fresh batch of Management Trainees.

a. Explain with examples the different types of leaderships (min 5) and what situation these leadership styles can be used

effectively to get results (5 Marks)

b. Maslow’s theory on Hierarchy of Needs can be effectively used to understand human behavior. Explain it to the Management

Trainees with a simple example.

Course: Information System for Managers

Internal Assignment Applicable for September 2017 Examination

1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same

region. The customers at the public sector bank complain about the employees who are not informed about each customer's

needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the

customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has

attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your

understanding of customer relationship management and its importance. How you would acquire, retain and create lasting

relationships with the customers? How would creating these relationships help your bank? (10 Marks)

2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic

health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years.

This comprises of data being generated by patients in different forms such as the patient report’s generated by the

diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical

insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a

suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining

in healthcare? (10 Marks)

3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack

of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never

recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves

drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises

believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But

floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters.

Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this

was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP?

In your opinion, should small businesses invest in BCP? (5 Marks)

3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed

ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the

lessons learnt to avoid the same mistakes in future?

Course: Corporate Social Responsibility

Internal Assignment Applicable for September 2017 Examination



Case Study:

M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar

panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru

National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness

for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible

price. The company’s vision is to light every house in the rural India.

Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the

benefits and demerits of Globalization for M/s Sun Shine (10 Marks)



Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least

five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the

same with reason. (10 Marks)



Q3. From the case above:

a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in

the organization. (5 Marks)

b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for

M/s Sun Shine.

Course: Business Economics

Internal Assignment Applicable for September 2017 Examination



1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall.

In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements

are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also

be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity

by the other”. Substantiate your view on each of the statements separately (10 Marks).



2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of

Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks)



3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement

“Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case

of any FMCG industry. (5 Marks)

3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half

of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it?

Course: Business Communication & Etiquette

Internal Assignment Applicable for September 2017 Examination



Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the

importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to

give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for

your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the

same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a

presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly

low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales

presentation needs to be followed up with a sales letter to clinch the deal.

a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have

shown interest in their offerings?

b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

Course: Organisational Behaviour

Internal Assignment Applicable for September 2017 Examination



1. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective

or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software

firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti comes

from a very humble background and works really hard to achieve her aspirations. Aarti is always involved in her work and

shrugs off any kind of political agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs

Theory? Explain why both the colleagues so differently oriented? (10 Marks)



2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to feedback and does not let his

perception rule his decision. He takes action based on facts and figures whereas Sanjay get carried away with his perception.

Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B.

Sanjay takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-

analysis he understood that all this while he was working totally under the influence of his perception. Sanjay decides to

take a plunge and modify his behaviour. Discuss any three managerial implications of perception and what could have made

Sanjay change his way of behaving? Discuss (10 Marks)



3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first few days of Induction they are all

made to form a group which will work on a project given by the management. Initially it went good for some time but after

fifteen days rift could be seen between the group members. The management gave them a timeline for the completion of the

project. They appointed Kiara as their leader and followed the norms set by the group. Within the given time frame by the

management they completed the project and got appreciated for the same. After the completion of this project these four group

members were again assigned a new group.

a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)

b. List down all the theories of group formation (all the theories need not to be discussed). Discuss the theory which you

will the most apt in case of Infinity Infotech



Course: Essentials of HRM

Internal Assignment Applicable for September 2017 Examination



1. Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s

been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs

have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of

establishing job analysis. Discuss the different method of job analysis which could be used in this company. Conclude by

choosing the best method of job analysis for Kaya & Kaya.



2. Assessment centres were first used in early 1940s in United Kingdom for solving discipline and behavioural issues of war

officers and selecting the right candidate. Now, assessment centres have become a must tool for most of the organisations

.Critically analyse this statement as well as discuss that in which two areas of HRM assessment centres can be used? Conclude

by gauging the importance of assessment centres.



3. Sanjana joined a media company Showtimes Ltd. as Public Relationship officer. On the very day of her joining the office

she is assigned a lot of tasks, which made her feel very nervous and confused. Since it’s the first day of her work Sanjana

has lots of query but does not have any coach/ mentor/buddy who she can look up to for any help. For every single query she

has to approach the HR who every time assigns a different person to guide her. This continues for every single day. Within a

month of joining Sanjana is contemplating to resign from her services. It was then noted by the HR that the employee turnover

in their organisation is very high especially within the few months of joining. It also came up that the main reason behind

this was lack of Induction to employees

a. What could HR have done when Sanjana kept on approaching them for every single query she encountered during her first

month in Showtimes Ltd?



b. You have been hired by Showbiz ltd. as a consultant to come up with induction strategy as it has been proved that if not

inducted properly the attrition rates can be very high. Discuss the merits of Induction in general as well as for Showbiz Ltd

which you need to present in front of the management.



Course: Marketing Management

Internal Assignment Applicable for September 2017 Examination



Case

“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with

traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in

India and it has a plan to open at least 50 more stores in less than a year time. All the stores will have an Ayurvedic

Doctor to provide free medical assistance. The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh

Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in

boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter.

The company plans to give competition to the market leaders i.e. Patanjali and Dabur.



Q1. The company hires you as a Marketing Manager and asks you to prepare the Segmentation and Targeting for “Ayurvedic

India”.



Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling them the medicine. You have been asked

to prepare the 7P’s of Marketing Mix for “Ayurvedic India”.



Q3. Answer on the basis of the case above:

a. Prepare the positioning strategy for “Ayurvedic India”.

b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayurvedic India” Explain the selection of

celebrities with reason.



Course: Strategic Management

Internal Assignment Applicable for September 2017 Examination



Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for

the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120

outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. The

company has been profitable since the day of inception but there has been no growth. The company has remain stable from many

years as the directors believe that the stability is the best strategy. The company adds you into the board as a strategy

director and asks your view on Stability Strategy. You have been asked to prepare the pros and cons of Stability strategy for

M/s Divine Soul.



Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges of Stability Strategy. The director

asks you to suggest one corporate level strategy for the organization that will help them achieve growth for the

organization.



Q3. From the case above answer the following question:



a. Explain the strategic Management process that needs to be followed for M/s Divine Soul.



b. Prepare a Porters Five competitive forces for M/s Divine Soul.

INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2017 EXAMINATION

Financial Accounting & Analysis

Question 1

Calculate Net cash flow from operating activities and discuss how here the non-cash item and the non-operating items are to

be treated

    Net profit for the year 155000
    One of the machinery whose opening written down value is 120000/- depreciation charged on the same Rs 15000 is sold at

the year-end for Rs 95000.Loss on sale of machinery included in above.
    Interest received included in above Rs2000
    The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
    The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-



Question 2

You being the account’s manager of JVP Ltd in the online grocery business. The account executive recognizes the income

arising from lease rentals on the basis of accounting standard -9 which talks about revenue recognition. You have a

difference of opinion with him as this Accounting standard is not applicable to income arising from lease agreement and other

income mentioned there. How will you make him understand what exactly AS-9 talks about?



Question 3

From the following information

Liabilities
   

Amount
   

Assets
   

Amount

Equity share Capital
   

225000
   

Fixed assets

(net depreciation)
   

226000

Reserves & Surplus
   

105000
   

Stock
   

48000

Bank Over draft
   

115000
   

Debtors
   

72000

Creditors
   

55000
   

Bank
   

154000

Total
   

500000
   

Total
   

500000


Calculate –

a. Cash ratio and interpret the results

b. Interpret how quick ratio is different from current ratio if computed in the above scenario

Business Law

1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors

that affect free consent to enter into a contract (10 Marks)

2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld

and protected (10 Marks)

3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali

festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single

screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In

fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and

during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if

he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors

had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively.

Thus, preventing Vijay Singh from exhibiting his film. Vijay Singh has now approached the Competition Commission of India for

relief

a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”.

Please quote the relevant precedent to support your answer (5 Marks)

b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition

Commission India has imposed penalty alongwith the brief description of such instance

Business Statistics

1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and

derive meaningful conclusions about the sales of toys.

2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The

professionals were asked to identify the location of their company and the type of industry of their company. The

professionals were allowed only to select one location and one industry.

Industry
   

Location
   

Total

North
   

South
   

East
   

West

Banking


   

24
   

10
   

08
   

14
   

56

Logistics


   

30
   

06
   

22
   

12
   

70

Telecom


   

28
   

18
   

12
   

16
   

74

Total


   

82
   

34
   

42
   

42
   

200

Suppose a professional is selected at random

a) Calculate the probability that the professional is from West

b) Calculate the probability that the professional is from Banking

c) Calculate the probability that the professional is from Logistics or from North?

d) Calculate the probability that the professional is from Telecom and South?

3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata

Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch

market, offering quartz technology with international styling. Leveraging its understanding of different segments in the

watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at

affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge

opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under

the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms

located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs.

50,000

a) What is the probability of obtaining sale greater than Rs. 45 million this year?

b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?

NMIMS Assignments September 2017: Contact us for answers at assignmentssolution@gmail.com

Question 1: You are the CEO of Patta Noodles Ltd and want to appoint Mr. Milind as management accountant so there can be adequate coordination between accounts, finance and management functions. Please brief him about his responsibilities and the necessary qualities which he should reflect as a management accountant so as to enable him to sincerely perform the job.

Question 2: Nokia recently launched N3310 model. The company is quite optimistic to continue with producing NOKIA 3310 in the near future. The management of the company prudently takes all decisions and they are analyzing their decision to continue to manufacture the product. As an accountant discusses the necessary factors the management should analyze in order to continue or to shut down any production operation.

Question 3:
a) Calculate total earning as per Emerson's plan-

• Standard output in 5 hours = 30 units
• Actual output in 5 hours = 27 units
• Actual rate paid for each hour = Rs 50 per hour

b) Calculate the earnings and bonus as per Rowan's plan

• Standard time allocated to complete job = 10 hours
• Wage rate per hour = Rs 50
• Actual time taken to complete the job = 8 hours