Best solution sheets of NMIMS April 2019 assignments at nominal rates : Contact us at assignmentssolution@gmail.com

Course: Marketing Management

Case
“Swaad” is a regional brand for pickles and spices. The demand for the brand has been growing. The pickles are made by traditional practices. The company has hired only females to make good quality pickles. The pickles and spices are made using natural ingredients. The packaging is done in a traditional jar which can increase the shelf life of the product. The pricing of the product is higher than other existing competitor’s brand. The biggest marketing communication for them is Word of Mouth because of which “Swaad” is very popular in the regional market. The company understands that there is a huge potential for the brand to establish itself in the national market.
The company is planning to grow its business across the country and they hire you as a Marketing Manager. They want you to develop the business and advise them on various issues.
1. Study various elements of micro and macro environment for Indian Market and suggest whether the company should expand its business. (10 Marks)

2. Explain various ways to promote the Brand “Swaad”. (10 Marks)

3. a) Explain the buyer decision making process for pickles. (5 Marks)

3. b) Suggest the psychographic and behavioural segmentation for the Brand

“Swaad” (5 Marks)

NMIMS April 2019 solved assignments: Contact us at assignmentssolution@gmail.com

NMIMS solved Assignments April 2019: Contact at assignmentssolution@gmail.com

NMIMS April 2019 solved assignments: Contact us at assignmentssolution@gmail.com
Course: Marketing Management

Case
“Swaad” is a regional brand for pickles and spices. The demand for the brand has been growing. The pickles are made by traditional practices. The company has hired only females to make good quality pickles. The pickles and spices are made using natural ingredients. The packaging is done in a traditional jar which can increase the shelf life of the product. The pricing of the product is higher than other existing competitor’s brand. The biggest marketing communication for them is Word of Mouth because of which “Swaad” is very popular in the regional market. The company understands that there is a huge potential for the brand to establish itself in the national market.
The company is planning to grow its business across the country and they hire you as a Marketing Manager. They want you to develop the business and advise them on various issues.
1. Study various elements of micro and macro environment for Indian Market and suggest whether the company should expand its business. (10 Marks)

2. Explain various ways to promote the Brand “Swaad”. (10 Marks)

3. a) Explain the buyer decision making process for pickles. (5 Marks)

3. b) Suggest the psychographic and behavioural segmentation for the Brand

“Swaad” (5 Marks)

NMIMS April 2019 solved assignments: Contact us at assignmentssolution@gmail.com

Get professional solutions of NMIMS April 2019 assignments at nominal rates : Contact us at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
Question 1. Consider the following data of 26 restaurants serving in Mumbai.

                                      

Restaurant	Location	Area	Number of	Sales in
		(square feet)	items in menu	crores
A	Busy	2500	35	4.1
B	Less busy	50	45	5.1
C	Busy	450	36	4.3
D	Less busy	700	45	4.9
E	Busy	700	40	4.7
F	Less busy	400	25	2.6
G	Busy	800	50	5.2
H	Less busy	300	20	2.2
I	Less busy	350	34	3.8
J	Busy	700	42	4.1
K	Busy	450	34	3.9
L	Less busy	200	12	1.6
M	Busy	500	30	2.7
N	Less busy	400	37	3.9
O	Busy	500	35	3.1
P	Less busy	600	32	3
Q	Busy	800	45	4.9
R	Less busy	400	35	3.8
S	Busy	650	40	4
T	Less busy	400	25	2.3
U	Less busy	900	52	5.1
V	Busy	500	42	4.2
W	Busy	350	40	4.1
X	Less busy	300	25	2.2
Y	Busy	700	30	3
Z	Less busy	300	20	2.1

Is the Location variable - a nominal, an ordinal, an interval or a ratio variable? How can
we code it so that we can use it in analysis (hint: binary)?
Which of the variables are determining Sales based on the above data? Take p < 0.05 for
interpreting your multiple regression. You can use output from Ms-Excel or other software,
but you are required to interpret it.
Is your regression model statistically significant? How is Adjusted R2 different from R2?
Suppose, you want to open a new restaurant. Given that this new restaurant of 1000 square
feet will be located in a busy location and will have 40 items in its menu - what would be
the predicted sales? (10 Marks)
Question 2.
Based on the data in question 1 above, suppose that in order to plan the area (square feet) of
your new restaurant, you want to consider information about the area (square feet) of
existing restaurants. What is more appropriate in this case – mean, median or mode?
Calculate them and explain.
What do you know about the symmetry of the distribution of the Number of Items in Menu?
As an investor you do not want much variability in Sales. Calculate standard deviation and
inter-quartile-range of Sales and comment when they are useful as measures. What values
(maximum, minimum) of Sales lie within two standard deviations, assuming normal
distribution? (10 Marks)
Question 3
Suppose you are a consultant hired to help NMIMS in understanding student perception of
quality of study materials and student assessment process at NMIMS.
a. What are the types of random sample survey, in general? What sampling method
would you recommend in this case for your study and why? (5 Marks)
b. Consider the scores from a multiple-choice test from a question bank (random),
used for student assessment. Explain Central Limit Theorem and its applicability to
this case. (5 Marks)
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