Spring 2012
Master of Business
Administration - Semester 4
MH0047: “PR
& Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Do you think the health care sector is commercialized or it is justifying its
cause?
2.
Explain briefly the core concepts of marketing for hospitals.
3.
Explain the role of SWOT analysis for a company.
