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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
“Balwaan Gyms and Akhadas” is a new enterprise started by two young fitness freak
entrepreneurs Mr. Balraj and Mr. Balbuddhi. Balwaan Gyms and Akhadas is a chain of gyms
with a vision to make everyone healthy. The company has already opened 15 Gyms and
Akhadas across five cities namely Mumbai, Bangalore, Pune, Delhi and Kolkata.

The gym has all modern facilities and amenities like 24*7 security, convenient parking, flexi
hours, group Classes on fitness, Personal Training, Private restrooms for males and females.
The most unique thing about Balwaan is that it also has all Indian style akhadas where
traditional body building is taught. Balwaan’s every store has a healthy café where they serve
traditional healthy food and drinks at extra cost.
The membership fees for the same is 24,000 per annum without a personal trainer.
The company has been relying only on word of mouth for yearly memberships. The company
has not undertaken any marketing promotion campaigns for the same. The company is falling
short of its expectation when it comes to membership and revenues.
Assume the company has hired you as a Marketing consultant and they want you to advise
them on the following issues:
1. List and discuss the major bases for segmentation of consumer markets. Explain the four
variables in detail for Balwaan. (10 Marks)
2. How will you promote the Brand Balwaan Gyms and Akhadas online? Explain five
platforms that you will use to promote the same. (10 Marks)
3.a. Explain various levels of product with reference to Balwaan Gyms and Akhadas.
(5 Marks)
3.b. Which celebrity will you select as a brand ambassador for the Balwaan Gyms and
Akhadas? Explain the choice of your celebrity with five reasons. (5 Marks)
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Taxation- Direct and Indirect
Taxation Direct & Indirect NMIMS SEPTEMBER 2019
NMIMS SOLVED 2019 ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS MBA SEPTEMBER 2019 SOLVED ASSIGNMENTS

1. Mr Bob is a resident of London. He visits India to understand the business environment.
He is keen to start up a business in India. However, he is not aware of the tax structure
prevalent in India. As a tax consultant, discuss with him the tax structure in India post the
introduction of Goods and Service Tax Act. (10 Marks)

2. Income from house property is the only income that is charged on the notional basis. It
means that the incidence of tax depends not only on the income earned from the property, but
also on the inherent potential of the property to earn income. Tax has to be paid even in cases
where no income is being earned. Discuss the Cases where income from house property is not
chargeable to tax under the head ‘Income from House Property and thus chargeable under
any other head.
(10 Marks)
3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20
with respect to the premium paid of life insurance during Financial Year 2018-19.

PLEASE FIND THE TABLE BELOW
Policy Issue
Date

In the name of Capital Sum
Assured

%
Restriction
of Sum
Assured
Insurance
Premium
Paid in
Financial
Year
2018-19
May 01, 2015 Spouse 1.5 lacs 10% Rs 20,000
May 31,2012 Self 2 lacs 20% Rs 50,000
SEPTEMBER
01,2015

Daughter with
a disease
specified
under section
80DDB

3 lacs 15% Rs 60,000

Jan 01,2013 Son with a
disease
defined under
Section
80DDB

2 lacs 10% Rs 40,000

May 01, 2015 Parents 5 lacs 10% Rs 75,000

a. Calculate the total eligible deduction, as per Section 80C, with reasons for each payment
inclusion and exclusion, for Mr. Saurabh Pandey (5 Marks)
b. Discuss, briefly the eligibility norms and provisions for claiming deduction under the said
section. (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
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1. The Distance Education Council (DEC) wants to conduct a research among the various
distance learners across different colleges, universities and courses across India. Since the
population of distance learners is widely dispersed, the research team at DEC feels that it
may be effective to conduct an online or telephonic survey. However, these methods have
their own drawbacks. Besides, the information to be collected is quite detailed which is
prompting the researchers to consider other approaches such as a face-to-face survey.

Discuss the advantages and disadvantages of the various data collection methods available
to the researchers at DEC and recommend an approach (10 Marks)
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2. Nestle wanted to understand the key challenges that their brand Maggi is likely to face in its
comeback; in the wake of more aggressive competition from competitors such as Sunfeast
Yippee noodles and Patanjali Atta noodles. The research agency took this brief from Nestle
and gave instructions to its team to find out the customer satisfaction with Maggi and its
arch rivals. “Specifying the research objective in the most clear and precise form, is the most
crucial step involved in the research process”. Evaluate this statement in the light of this case
and discuss how the steps involved in this research process (as proposed by the research
agency) will turn out to be different from what Nestle expects as the research outcome.
(10 Marks)
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3. Scene 1: Nivedita, an interviewer for a data collection agency, approached a couple at the
mall seeming to be hailing from a rural background and asked the woman, if she would like
to participate in a marketing research survey. The couple quickly walked away. A group of
teenage girls overheard Nivedita and asked her if they could participate. They were from
rural areas, and they would like to answer Nivedita's questions. Nivedita was ecstatic! She
could fill a good portion of her sample with these helpful girls!
Scene 2: Nivedita had a list of names and contact details of 100 women in Faisapur in U.P.
She started with the top 5 names. In 4 out of 5 cases, the women either didn’t respond to her
request or refused to participate. Only one woman took the survey. How will she reach out
to these 100 shortlisted women in one week? It seemed to be a daunting task as of now.
Nivedita was confused.
The reason was simple: The "normal" rules for conducting a marketing research survey do
not apply when the target sample is a Rural population.
Nivedita was one of the women researchers who had been appointed by an NGO for
conducting a research on the sanitation and personal hygiene methods being used by women
in rural areas. The objective was to capture the aftermath of the awareness campaigns been
done on account of the Indian Household Latrines (IHHL), School Sanitation and Hygiene
Education and Anganwadi toilets. After a whole lot of debate and discussion, it had been
decided that the respondents for this survey shall be rural girls / women ranging from a broad
age group of 12-60 years. For conducting a survey among this wide audience, two things
were done:
· A list of women was procured from secondary sources of data
· The women were segregated on the basis of age into the following categories: 12-17, 18-25,
26-35, 36 – 45, 46-60
The sampling method had also been very scientifically decided. However, reaching out to
these women unknown to the researcher, unrelated to each other, was not working out, no
matter how scientific the approach may be. With this very first experience shared by
Nivedita as a part of the pilot, the team was a bit confused on whether their understanding
of the rural research methods is correct. Anxiety was creeping in as to what should be the
ideal method to choose this sample of rural girls / women?
a. To choose this sample of rural girls / women, which sampling methods will you consider
most appropriate and why? Suggest any two methods and justify your answer. (5 Marks)
b. Suggest some innovative interview methods to reach out to the target audience
(5 Marks)
*********

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
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1. What is a project charter? Describe different components of project charter? What are the
various elements and steps of project planning? Briefly mention about various project
planning tools. (10 Marks)

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2. Discuss different steps and approaches involved in estimating time? Please explain in brief
the different steps involved in the Critical Path Model as part of Project Scheduling.
(10 Marks)
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3. a. What is earned value management? What are the four main earned value management
forecasting formulas? Please describe them with equations (5 Marks)
4. b. What is schedule compression? Elucidate the meaning of fast tracking and crashing the
schedule? Highlight the differences between the two. (5 Marks)
**********

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NMIMS Global Access                                                                                                                                     
School for Continuing Education (NGA-SCE)
Course: Decision Analysis & Modeling
Internal Assignment Applicable for April 2019 Examination

1. What is Linear Programing Problem? Explain with a suitable example
(10 Marks)

2. How can you detect multicollinearity in regression? Briefly explain with a suitable
example. (10 Marks)
3. Queuing Theory relates to the Management of waiting lines. Suppose, recently you
visited a multiplex cinema hall where there was only one service window and a long
queue. When asked to give feedback about your experience, you wrote the
Management back about the implementation of an optimal Queuing system.
a. Share with us your feedback to the Management regarding the Queuing system that
you have suggested. (5 Marks)
b. With reference to the above situation, you found out that the mean arrival rate of
viewers was 7 per 15 minutes whereas the mean service rate of issuing tickets for the
cinema was 5 per 15 minutes. What was the efficiency rate? Comment on the result.
(5 Marks)
***************

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NMIMS Global Access School for Continuing Education (NGA-SCE)
Course: Enterprise Resource Planning
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
Q.1. “Successful ERP implementation projects are less about Technology and more about
People and Processes.” Do you agree with the statement? Elaborate on a few critical success
factors in the implementation of ERP systems. (10 Marks)
Q.2. From the Farm (FTF) Pvt. Ltd. is a food and beverage company. FTF Food's endeavor
is to provide best in class innovative offerings in the food and beverage segment in India.
To do this effectively and to expand their reach in the Indian market, they sought to automate
Inventory Management at different levels. The company needed a customized ERP solution
that followed the norms of the industry to handle their specific requirements such as
inventory management to manage the different levels of activities. Clearing of stock based
on the expiry dates of the products and an integration with the finance module to automate
all the financial activities. You have been appointed as a consultant to this organization to
help in the ERP implementation plan. Prepare a blueprint / flowchart of the ERP
implementation plan indicating all the identified tasks, resources required and the
relationships among the various tasks. (10 Marks)
Q.3. The Vedant Group started operations in the year 1992 with a vision to provide
unparalleled quality service to a spectrum of Maritime and Oil & Gas Industry. Vedant is
now one of the major players in Dry Docking and Ship Repair in India. Vedant has also
become a formidable group in providing offshore logistics to support the Oil and Gas
industry. It wants to look for an integrated system to manage all their activities such as
offshore engineering, offshore logistics, coastal logistics and port services, dry docking and
ship repairs and inland waterways.
a. What are the factors the management must keep in mind while selecting a vendor for
the integrated system. (5 Marks)
b. In your opinion, what challenges do you think Vedant may face while implementing
an ERP package? (5 Marks)
***************

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Advanced Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
1. As Head of Supply Chain you are given the task of distribution network design. Explain
the process of Distribution Network Design you will follow and the influencing factors
you need to consider. Give examples wherever possible.
(10 Marks)
2. As a business strategy, your organization has chosen to outsource some work so that
they can continue to focus on the core business processes. Small tasks which can be
easily passed on to outsourcing companies are identified. Explain the supplier selection
and procurement process that needs to be followed for successful implementation.
(10 Marks)
3. A wholesaler buys shoes from NaviCo a shoe manufacturing company at Rs.500 per
pair. The wholesaler carries an average inventory of Rs 60,00000. The purchase
department expenses are Rs 408000 per annum and during this period around 3400
orders are released for procuring the shoes. It is also estimated (as % of inventory
value) the ware-housing costs (building rent, depreciation, operating cost) to be 6%,
Material handling costs (equipment, lease or depreciation, power) 3%, Labor cost 3% ,
Investment costs (borrowing costs, taxes, and insurance on inventory) 11%, Pilferage,
scrap, and obsolescence 3%. The annual demand for NaviCo shoes are 50,000 pairs.
a. What should be the ordering quantity the wholesaler should place to keep his total
inventory costs minimum? (5 Marks)
b. Explain the types of inventories maintained by an organization? (5 Marks)

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NMIMS Assignments December 2018: Contact at assignmentssolution@gmail.com

Course: Organisational Behaviour

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1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.
2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.
3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva s new confidante he came to know the reason.
a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.
b. How can the conflict be resolved or managed by Shiva. Discuss

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