May 2012
Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management (4 credits) (Book ID: B1135) ASSIGNMENT- Set 1 Marks 60 _________________________________________________________ Note: Each Question carries 10 marks. Answer all the questions. Q1. What is meant by marketing management? Explain the importance of marketing management. Q2. What is brand equity? Explain in brief. Q3. Briefly explain the major external and uncontrollable factors that influence an organization decision making, performance and strategies
Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management (4 credits) (Book ID: B1135) ASSIGNMENT- Set 1 Marks 60 _________________________________________________________ Note: Each Question carries 10 marks. Answer all the questions. Q1. What is meant by marketing management? Explain the importance of marketing management. Q2. What is brand equity? Explain in brief. Q3. Briefly explain the major external and uncontrollable factors that influence an organization decision making, performance and strategies