NMIMS assignments April 2022:Contact us for unique assignments at assignmentssolution@gmail.com

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School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for April 2022 Examination

1. You are into selling of home furnitures. Discuss how will you implement various
marketing management philosophies with relevant examples (10 Marks)

2. You are a HUL brand manager for Sunsilk shampoos. Explain how will you use the
ELM (Elaboration likelihood model) to understand the consumer choices and
preference for the said product category (10 Marks)

3. You are into marketing of credit cards. Explain how will you use classical conditioning,
for increasing the effect of conditioning on consumers.

a. with stimulus repetition (5 Marks)

b. with stimulus generalization (5 Marks)