NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communication
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30
1.
Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit
which
claims
to boost immunity and aids in COVID management. Clearly identify the target
audience
and the various mediums of communication. Briefly elucidate the rationale
behind
the suggested mediums of communication and the expected outcome in
terms
of reach and conversion for the same. (10 Marks)
2. Review the recent communication campaigns of Netflix India.
How similar or different
is it from Amazon Prime India. As a marketing expert/opinion
leader which of these
campaigns you think would result in more viewership and why?
(10 Marks)
3. Fortune Foods #AamchaGharChaRaja Campaign talks about
celebrating festivals in the
New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5
Marks)
b. What kind of Advertising research the company must have
conducted to get this
campaign live? How does the marketer evaluate such a campaign in
the New Normal?
(5 Marks)
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