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Management Programme
ASSIGNMENT
SECOND
SEMESTER
201
6
MS
-
11
:
Strategic Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI
–
110 068
M
S
-
11
ASSIGNMENT
Course Code
:
MS
-
11
Course Title
:
Strategic Management
Assignment Code
:
MS
-
11
/TMA/SEM
-
I
I
/201
6
Coverage
:
All Blocks
Note:
Attempt  all  the
questions  and  submit  this  assignment  on  or  before
31
st
October,  201
6
to
the coordinator
of your study cent
r
e
.
1.
What  do  you  understand  by  a
‘
Mission  Statement
’
?  Can  there  be  a  strategy  without  a
mission statement? Justify giving examples.
2.
What determines the intensity of competition as per Porter’s Model? Identify the hey
strategic facto
rs of the firm
you are acquainted with
,
in its external environment.
3.
Describe corporate culture. Do you think that a corporate culture can be changed? Justify
your answer with the help of suitable examples.
4.
Explain with the help of relevant examples
expansion through integration.
5.
Suppose you are a Manager (
Strategy
). Try to develop a m
odel for evaluation and control
process of your organization.