National Institute of Business Management
Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Marketing Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain pricing policy.
2. Explain the different Marketing Environments and the role of Culture and Subculture.
3. Explain the importance of consumer behavior for marketers.
4. Explain the procedure in Marketing Planning.
5. What is the role of Consumer Behavior in marketing? Explain.
6. What are the basic principles of organization Design? Explain the techniques and methods for designing Organization structure.
25 x 4=100 marks
Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Marketing Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain pricing policy.
2. Explain the different Marketing Environments and the role of Culture and Subculture.
3. Explain the importance of consumer behavior for marketers.
4. Explain the procedure in Marketing Planning.
5. What is the role of Consumer Behavior in marketing? Explain.
6. What are the basic principles of organization Design? Explain the techniques and methods for designing Organization structure.
25 x 4=100 marks
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