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Examination Paper: Operation Management
4
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Logistics Engineering and Management
Section A: Objective Type (30 marks)
•This section consists of Multiple choices & Short Answer type questions.
•Answer all the questions.
•Part One questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Analysis method in which evaluation of alternative design configuration using multiple criteria is:
a. Level of repair analysis
b. Maintenance task analysis
c. Evaluation of design alternatives
d. None of the above
2. Orientation of Logistic are:
a. Product among organization
b. Total benefits among organization
c. Towards managing of labour
d. Towards managing the physical flow of material & product among organization
3. LMI stands for:
a. Logistics Management Information
b. Legal Management Information
c. Logistics Managerial Information
d. None of the above
4. Technical performance measures (TPMs) is applied for:
a. Evaluation of prime mission related system & elements for expenses
b. Evaluation of prime mission related system & elements for labour
c. Evaluation of prime mission related system & elements for support
d. None of the above
5. System structure should facilitate:
a. Design on an evolutionary basis
b. Design a system within a minimum cost
c. Design on an evolutionary basis & with minimum cost
d. Both (a) & (b)
6. Conceptual design is initiated in response of:
a. Identification of customer need
b. Identification of consumer demand
c. Identification of Industry demand
Examination Paper: Operation Management
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IIBM Institute of Business Management
d. None of the above
7. Industrial engineering refers to:
a. Design & development of a product
b. Design & development of industrial tools
c. Design & development of expenses
d. Design & development of production capability
8. Contractor logistic support (CLS) refers to:
a. System maintenance activities
b. System evaluation activities
c. Both (a) & (b)
d. None of the above
9. Discounting refers to:
a. Application of selected rate of interest
b. Application of selected difference measure
c. Application of selected of interest & measure differences
d. None of the above
10. A plan which is directed towards covering of logistic support for a system is:
a. System Retirement Plan
b. Post production Support plan
c. Facilities plan
d. Computer Resource plan
Part Two:
1. Personal training requirement are based on what factors?
2. What is meant by Design criteria? Provide some examples.
3. Briefly describe evaluation of logistic’s elements.
4. What are the advantages & disadvantages of functional organization?
END OF SECTION A
Examination Paper: Operation Management
6
IIBM Institute of Business Management
Section B: Caselets (40 marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
Company Profile
Indian Steels Limited (ISL) is a Rs 6000 crore company established in the year 1986. The company
envisaged being a continuously growing top class company to deliver superior quality and cost effective
products for infrastructure development. The company performed with a mission to attain 7 million ton
liquid steel capacity through technological up-gradation, operational efficiency and expansion; to produce
steel with the international standards of cost and quality; to meet the aspirations of the stakeholders. The
production started in the year 1988 and initially, it manufactured Angles, Pig Irons, Beams and Wire Rods
that were mainly used for constructing roads, dams and bridge. The products were mainly supplied to
Public Sector Undertaking such as Railway ,Public Work Department (PWD), Central Public Work
Department (CPWD), Rashtriya Setu Nigam, Audyogik Kendrya Vikas Nigam Ltd.and various foundry
units. The company had its headquarters at Raipur with three stockyards
The company has establish itself well and is said to be considering its expansion plan and proposed
merger with another steel making giant in the country. The company was awarded ISO 9001, ISO 14001
and ISO 18001 certifications. The temperature in the plant premises is reportedly about 6 degrees Celsius
lesser than that of the township, thanks to the greenery being maintained therein.
Logistics Outsourcing
Outbound logistics, which basically connects the source of the supply with the sources of demand with an
objective of bridging the gap between the market demand and capabilities of the supply sources, was
always a problem for companies operating in this industry. Consisting of components like warehousing
network, transportation network, inventory control system and supporting information systems, outbound
logistics was always playing a key role in making the right product available at the right place, at the right
time at the least possible cost. In 1996, owing to the cut throat competition in the emerging dynamic
global markets, ISL emphasized on both effectiveness and efficiency. The company strongly believed in
focusing on its core competency and outsourcing the rest to its reliable partners. Outsourcing of its
outbound logistics was one such move in the direction.
Recognizing the growing demand for its products from the big, diversified and geographically dispersed
customers, the company started expanding the number of warehousing ...
Questions:
1. Analyze the case in view of the logistics outsourcing practices of the ISL.
2. Discuss the importance of logistics outsourcing with reference to Supply Chain Management.

Caselet 2
Introduction
S.K Das established ABC Pharma in 1961 in New Delhi, marketed antibiotics and became brand leaders
in Amphicilin and Cephalexin orals. The company went public in the year 1973. In 1983, ABC
established a plant in Mandideep (MP, India) with various dosage form facilities. In 2004, it became
India’s largest pharmaceutical company, manufacturing and marketing world-class generics, branded
generic pharmaceuticals and active pharmaceutical ingredients. It was ranked amongst the top 10 generic
companies worldwide. The company’s products were sold in over 100 countries with manufacturing
operations in 7 countries and ground presence in 44. The company had an expanding international
portfolio of affiliates, joint ventures and representative offices across the globe with joint venture/
subsidiaries in US, UK, Germany, France, Spain, Ireland, Netherlands, ..
Questions:
1. What modification would you suggest in enhancing the existing logistics system?
2. Critically analyze the efforts of ABC in launching generic versions of products going off
patents.
END OF SECTION B
Examination Paper: Operation Management
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IIBM Institute of Business Management
Section C: Applied Theory (30 marks)
1. Define Logistic support in the context of the production /construction phase. What are the
elements of Logistic support?
2. Define reliability & maintainability. What are their major characteristics?
END OF SECTION C

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Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Management Accounting
Section A: Objective Type (30 marks)
This section consists of Multiple choice questions & short Notes type questions.
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple choices:
1. If the variable cost(VC) be Rs 5 and the sales revenue(SR) be Rs 8 then the V/V ratio is given
by
a. 1.6
b. 3
c. 40
d. 0.625
2. Re-order level =
a. Minimum level + (normal usage * average delivery time)
b. (Daily usage + lead time) * safety stock
c. (Daily usage * lead time) + average stock
d. (Average stock level - minimum level)/2
3. Acid test ratio is the ratio between
a. Quick assets and current liabilities
b. Net credit sales and average debtors
c. Cost of goods sold and average inventory
d. None
4. In select account standards AS-17 is a
a. Related party disclosure
b. Segment reporting
c. Discontinuing operation
d. Interim financial reporting
5. Ledger is
a. A kind of payment
b. A kind of strategy
c. A book in which bank accounts are kept
d. It is a receipt of selling
Semester II Examination Papers
IIBM Institute of Business Management
6. Which of the following industries does not use process costing?
a. Oil refineries
b. Distilleries
c. Sugar
d. Chemical
e. Aircraft manufacturing
7. The demand curve is also called the
a. Total revenue curve
b. Marginal revenue curve
c. Average revenue curve
d. Marginal cost curve
e. Profit curve
8. To decrease the Break Even Point one must
a. Increase the fixed Cost
b. Decrease the unit contribution
c. Decrease the selling price
d. Increase variable Cost
e. Decrease fixed Cost
9. Rent to be paid for a factory premises is an example of
a. Discretionary Cost
b. Programmed Cost
c. Future Cost
d. Committed Cost
e. Opportunity Cost
10. Performa statements are otherwise called as
a. Master budget
b. Capital budget
c. Strategic plan
d. Rolling budget
e. There is no such budget
Part Two:
1. Define ‘Liquidity Ratio’.
2. Define ‘Debt Equity’ ratio.
3. What do you mean by ‘Batch costing’?
4. Explain ‘The margin of safety’.
END OF SECTION A
Semester II Examination Papers
IIBM Institute of Business Management
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
Sound Future Communication Ltd is planning profit for the current year. This Chairman and
Managing Director of the Company, Mr., wise Has asked the Accounts and Finance Department
to prepare the Budget outlining The implication of achieving the Profit goal of Rs 7 lakhs .The
Budgeting Department has compiled the information related to its operating and financing
activities as detailed in schedules I to VIII.
I. Balance Sheet as at March 1 of the Current year
Liabilities Amount Assets Amount
Share capital Rs 31,77,428 Fixed assets Rs 48,00,000
Retained earnings 18,96,400 Less: Accumulated
Creditors 44,000 depreciation (12,00,000) Rs
36,00,000
Taxes payable 74,000 _________
Inventories:
Direct materials 1,35,828
Finished goods 1,60,000 2,95,828
Debtors 11,20,000
Less: Provision for
bad debts (64,000) 10,56,000
cash 2,40,000
___________ _________
51,91,828 51,91,828
Semester II Examination Papers
IIBM Institute of Business Management
Notes:
(1) Debtors include Rs 1,60,000 from the third quarter sales of Rs 20,00,000 and Rs 9,60,000
from fourth quarter sales of Rs 12,00,00;
(2) Direct Materials include 6,300 kgs of material A@Rs 5.88 per kg and 12,600kgs of material B
@Rs 7.84 kg and
(3) Finished Goods include 4,000 units @Rs 40 per unit.-
II Budget Assumption
(I) Selling Price Rs 60 per unit
(II) Quarterly sales forecast (units)
III Inventory Policy
See the table first
IV. Manufacturing Cost per unit
Direct materials:
1 kg of A @ Rs 5.88 Rs 5.88
2 Kgs of B @ Rs 7.84 Rs 15.68
Total Rs 21.56
Direct labor : 0.5*direct labor-hour @Rs8 4.00
Overheads: Variable (0.5*direct labor-hour @ Rs 12 ) 6.00
Quarter Next year Year following next year
First 20,000 30,000
Second 30,000
Third 40,000
Fourth 20,000
Semester II Examination Papers
IIBM Institute of Business Management
Fixed (Rs 8,44,000 per year/ Normal level of activity, 1,00,000 units) 8.44
________
14.44
Total 40.00
Finished goods:20 percent of the following quarter’s requirement at the end of each
quarter
Raw materials:30 percent of the following quarter’s requirement at the end of each
quarter
The firm wishes to have 9,200 kgs of each type of direct material on hand at March 31
of the next year.
The quarterly fixed manufacturing costs of Rs 2,11,000 include deprecations totaling Rs 50,000 .all
Production variance are written off as adjustment to the cost of goods sold in the period in which they
occurred. The firm follows absorption costing method for income determination.
V Selling and administrative costs:
a. Commission and distribution Rs 60 per unit sold
b. Advertising Rs 10,000 per quarter
c. Administrative Rs 20,000 per quarter
VI Cash disbursement policy
Raw materials are purchased on terms of 2/10 net /30.Discount is always taken and purchases are
recorded at net; 90 percent of the purchases are paid for in the quarter of purchase and remender is
paid for in the following quarter. The list prices of material A and B are Rs 6 per kg and Rs 8 per kg
respectively. With the expectation of income taxes, which are paid during the following quarter, all
other payments are made when incurred.
VII Cash collection experience
20 percent sales are for cash and 80 percent are on credit. The terms of sales are 2/10, net /60 days
However, for payments the sales are billed to customers on the first day of the following quarter, 50
percent of the credit sales are collected during the discount period and another 40 percent are received
after the discount period but during the quarter in which the billing is done; 7.5 percent are received
during the following quarter and 2.5 percent are bad debts. These accounts are written off at the end of
the 2nd quarter following the sales. The provision of 2 percent of sales is made for bad debts at the time
of sales. Sales discount are recorded as a deduction from sales in the quarter the discounts are taken
Based on prior experience, this deduction equals 0.8 percent of the previous quarters sales (0.8 * 0.5 *
0.02).
Semester II Examination Papers
IIBM Institute of Business Management
VIII Other Information
Income Tax rate is 50 percent
Cash dividend amount to Rs 80,000 at the end of quarter 2 and quarter 4
At the end of the 4th quarter equipment costing Rs 6,00,000 was purchased
Assignment
Prepare a comprehensive, quarter –wise, budget to show the projected income of SFCL for the year.
Caselet 2
M/s Precision Company Ltd is in the business of making Fingertips brand calculation .Fingertips brand of
calculators has a good reputation among students, office staff and college faculty for its quality and
price. Its current market price is Rs 310 per calculator .Its unit cost structure is given in Exhibit1:
Exhibit 1 Cost Structure of Finger trips Calculators
Direct material cost Rs 150
Direct labour cost 40
Variable overheads(including printing cost ,Rs 2 and packaging cost , Rs 5) 40
Allocated Fixed Overheads 50
_____
Total 280
The PCL was started three years ago. A market research had estimated a demand for 1, 80,000
calculator annually. The PCL was set up with an installed capacity of 2, 00,000 calculators. But even after
3 year the annual demand for Finger trip calculators stood at 1,50,000 units. The CEO of PCL Bharam
Dharan , was concerned about its future prospects .Meanwhile , he got an export order from Dutch Exim
Ltd (DEL), Netherland , for 1,00,000 calculators at Rs 260 per calculator.DEL is in the Business of
marketing stationary to schools and offices and has planned to start selling calculators as well. It would
import the Fingertips brand calculators but put its own brand name and would also take care of
packaging to suit the local market requirement .Initially, it is one –year contract renewable depending
on market conditions. The CEO of PCL is interested in the order as it would help in utilizing the spare
capacity of 50,000 units. The Marketing manager of PCL, Sonal Agarwal supports the proposal because
the calculator would be sold in Netherland under a different Brand name, and the sale of Finger trips
Semester II Examination Papers
IIBM Institute of Business Management
calculators in the local market would not be adversely affected. According to John Mathew, production
manager , to increase the capacity by 50,000 units, a new machine ,similar to the one being currently
used, would have to be acquired .Two alternative machines are available in the market. The first
machine could be leased at an annual cost of Rs 25 lakhs. The maintenance cost available per year is
estimated to be Rs 2 lakhs. The second machine uses a new technology. It can be leased for a yearly
rental of Rs 30 lakhs. However the maintenance cost would be Rs 1.5 lakhs per year. The new
Technology based machine would also reduce the labor cost and the variable overhead cost by Rs 5 and
Rs 2 per calculator respectively. The CEO asks the finance manager to carry out a financial analysis of the
alternatives.
REQUIRED
Based on the financial analysis, what recommendation would you, as the finance manager, make to the
CEO of PCL?
END OF SECTION B
Section C: Applied Theory (30 marks)

1. Managerial accounting information is sometimes described as a means to an end whereas
financial accounting information is described as an end in itself. In what sense is this true?
2. Absorption and variable costing are two different methods of measuring profit and valuing
inventory. Explain.
END OF SECTION C

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Examination Paper: Hotel Management 
IIBM Institute of Business Management 1 

IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations
Section A: Objective Type (30 Marks)
• This section consists of Multiple Choice Questions and Short notes type Questions.
• Answer all the questions.
• Part one carry 1 mark each and Part two questions carry 5 marks each.

Part One:
Multiple Choices:
1. Housekeeping is the responsibility of:
a. Hotel manager
b. Reservation manager
c. Rooms manager
d. Executive assistant manager

2. Which of the following is not the method of minimizing the overbooking problem:
a. Increasing restrictive policy
b. Third party guaranty
c. Threat of legislation
d. Advance- deposit reservation

3. Which of the following is the channel of the traditional reservation:
a. The changing role of travel agent
b. In-house reservation
c. Central reservation center
d. All of these

4. The real component of “TQM” is?
a. Bedding
b. Cleanliness
c. Noise ,temperature and darkness
d. All of the above

5. Arrange the following into hotel organizational structure:
i. The room manager
ii. The general manager
iii. The hotel manager
iv. Manager of guest services.


Examination Paper: Hotel Management 
IIBM Institute of Business Management 2 

a. i, ii, iii, iv
b. ii, iv, i, iii
c. ii, iii ,i, iv
d. iv, ii, iii, i

6. Alphabetical list of the day’s expected arrival, individually and by group is:
a. Cancellation and change report
b. Daily analysis report
c. Arrival report
d. Central reservation report

7. Which is not the component of credit management :
a. Extending credit
b. Credit alert and skippers
c. Minimizing charge backs
d. None of these

8. Reservation contained following information during the procedure are design to improve the effectiveness of the front office:
a. Arriving and departure dates
b. Number of night
c. Number of person
d. All of the above

9. Bank card is the kind of?
a. Debit card
b. Smart card
c. Credit card
d. None of these

10. Segmentation comes under:
a. New product pattern
b. New market Pattern
c. New product segmentation
d. New management pattern

Part Two:
1. Explain the special characteristics of hotel business?

2. Differentiate between the marketing to the individual and marketing to the group?


Examination Paper: Hotel Management 
IIBM Institute of Business Management 3 

3. List the Information contained in reservation.

4. Explain the organizational structure of hotel management?

END OF SECTION A 

END OF SECT
Section B: Caselets (40 Marks)
• This section consists of Caselets.
• Answer all the questions.
• Each Caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 150 to 200 Words)

Caselet 1
The Benson Hotel, a mid-sized independent property required new leadership. Mike Schwartz, Vice- president of operations, pondered his next move as he reviewed last month’s financial statements. The Benson was an eighty-five-room three-star property with a full-service restaurant, lounge, banquet and health club facilities. The rapidly changing marketplace and new competition from well-established franchises had made Mike’s job and the Benson’s position more..
Questions:
1. Do you feel it was necessary for Mike to commission a consultant’s report on the Benson? Why or why not? How would you have approached the situation?
2. Identify and propose solutions for the supervisory challenges in the kitchen and dining areas of the Benson Hotel.
Caselet 2
The Rainbow Golf resort had something to celebrate. The 120- unit golf resort consisting of villas and condominiums had recently been “re-branded” from a franchise to an independent property. The new owner, Ken Okura, was reviewin,,
Ken assembled his new team to map out strategies to address the operational challenges and employee concerns.
Questions:
1. Identify and describe four short-term operational strategies Ken should implement immediately at

the Rainbow Golf Resort.
2. Which form of top-down communication would be most suitable for the Rainbow Golf Resort to achieve its objectives?


Section C: Applied Theory (30 Marks)
• This section consists of Applied Theory Questions.
• Answer all the questions.
• Each question carries 10 marks.
• Detailed information should form the part of your answer (Word limit 200 to 250 Words)

1. Explain the advantages and disadvantages of hotel technology?

2. Discuss how the room rates impact on guest demand?

3. Explain the traditional hotel industry?

END OF SECTION C 

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Examination Paper of Semester III
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Marketing Research
Section A: Objective Type (30 marks)
This section consists of Multiple Choice questions & Short Answer type questions.
Answer all the questions.
Part One questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Process involving segmentation target market selection and positioning is called
a. Marketing Strategy
b. Marketing plan
c. Marketing Intelligence
d. None of the above
2. 4 Ps of Marketing is
a. Product, Pricing, Procurement, Place
b. Place, Pricing, Plan, Product
c. Product, Pricing, Promotion, Place
d. None of the above
3. Type of Marketing research scale in which variable can be used to compute the commonly used
statistical measures like average etc is
a. Ordinal scale
b. Ratio scale
c. Internal scale
d. Nominal scale
4. Technique of Market research, which include the word associations and a respondent is asked to
think of a word which comes to mind when he thinks of a brand is
a. Qualitative Technique
b. Retail Audit
c. T. V. Audience measurements
d. None of the above
5. The Error which occurs due to the selection of some units and non-selection of other units into
the sample is
a. Non-sampling error
b. Sampling error
c. Total error
d. None of the above
Examination Paper of Semester III
IIBM Institute of Business Management 2
6. Data Nominal and Ordinal scale data are
a. Metric data
b. Non-metric data
c. Clustered data
d. None of the above
7. In the algebraic formula, the symbol for correlation is
a. c
b. r
c. a
d. None of the above
8. Graph useful for making extrapolations beyond observed data points is
a. Scatter graph
b. Histograph
c. Pistograph
d. Line graph
9. Ho symbolises for
a. Null hypothesis
b. ANOVA series
c. Both (a) & (b)
d. None of the above
10. Target population in sampling process is
a. Population which is to be sampled
b. Population which is distributed
c. Population which is isolated
d. None of the above
Part Two:
1. What are the major methods of doing primary research?
2. What is missing data?
3. What do you understand by Survey?
4. Define Data mining?
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
Examination Paper of Semester III
IIBM Institute of Business Management 3
Caselet 1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the
biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present
commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950.
Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with
their father and established a partnership concern. Now, this company has developed into a Pvt. Ltd.
Company. There are several companies at present in Hero Group which manufacture a wide range of
products, viz., mopeds, motorcycles, shock-absorbers, bicycles, spare parts, textile fibres, etc. at
present, Hero group has many professional managers working in their various companies which have
become public limited (widely held) companies but Hero Bicycle still remains a private limited
company (narrowly held). Lala type tendencies are very ostensively visible in the functioning of this
group as a whole and more particularly in the Hero Bicycles Pvt. Ltd. As a result, many employees of
this company and the group as a whole are not a highly satisfied lot. But still Hero Group and Hero
Cycles in particular are working as highly efficient and profit making unit in their business.
Lately, Hero started experiencing a cut-throat competition in the bicycle business in the home and
world markets. They have started experiencing some flatness in their sales and profit curves.
Recently, Hero Cycles Pvt. Ltd. recruited an M.B.A. Miss Anuradha Goswami. Miss Anuradha who
specialised in Marketing, was the first M.B.A. to be recruited from the outside as there was an
emphasis to recruit only technically equipped people like engineers, etc., without management
qualifications. But some of the sons of the four brothers of Hero Group are having technical as well as
management qualifications. Even some of these third generation, Hero Promoters and managers are
M.B.A.’s from some reputed universities. They have lot of management exposure in India as well as
abroad as they keep on touring domestic and international markets quite frequently. The chairman,
Mr. Ravinder Lall is also a very ambitious and dynamic man who talks of promoting a Hero culture
among Hero Group employees as a whole. He aspires to take bigger strides and make the group as
one of the few big business houses in India. He intends to start his own training college to impact
management training to his group employees and also to managers of other companies.
One day, Mr. Ravinder Lall called his marketing Manager Mr. Siripat Dass in his cabin and
discussed with him in detail the marketing problems facing Hero Cycles Pvt. Ltd. Mr. Dass told Mr.
Ravinder Lall, “Sir, our main problem is that we are continuing our manufacturing on traditional lines
hence many problems of marketing are the result of that. We never tried to have a feel of the
consumers in domestic as well as in international markets. To be very frank sir, we must undertake
some marketing research projects so that we can understand the purchase behaviour of bicycle buyers.
Also there is a need to understand the dealers’ view-points through certain dealers’ surveys.” I think
you can guide and instruct Ms. Anuradha Goswami on this and she would be able to carry out the
research work. Ask her to prepare a research report on the basis of collected research data.”
Mr. Dass summoned Miss. Anuradha to his cabin and asked her to prepare a research proposal
and get it approved to study buyers’ and dealers’ behaviour within ten days. Miss Anuradha started
the maiden exercise of preparing a research design from that moment onwards. She established the
study objectives as follows:
1. To study the buyers’ needs and behaviour after establishing certain basic attributes of bicycles
needed by them.
2. To study the dealers’ attitudes towards Hero Bicycle policies and its products.
3. To distinguish the rural buyers’ needs and attitudes from those of the urban buyers.
Examination Paper of Semester III
IIBM Institute of Business Management 4
Ms. Anuradha decided to adopt an exploratory research design because much secondary data
were not available. She wanted to collect primary data on the buyer’s and dealers’ attitudes. For this,
she decided to take a sample of 100 buyers (males and females) from each of the urban and rural
population from and around Ludhiana city in the samples. She decided to include some juveniles,
children and students. In the samples, she decided to take a sample of 50 dealers from the North
Indian States. Buyers’ sample was to be taken on the judgement and convenience basis whereas
dealers’ sample was to be taken on the random stratified sampling basis.
She decided that data collection from buyers will be carried out with the help of a structuredundisguised
interview schedule. Personal interviews would also be conducted with the dealers with
the help of a separately designed interview schedules. She decided that many questions on each
schedule would be on attitude measurement on the pattern of Likert Scaling Techniques covering the
bicycle attributes like price, quality, colour, availability of spare parts, repair costs, sleekness in looks,
durability etc.
Further, Ms. Anuradha decided that data thus collected would be categorized in favorable and
unfavorable categories (with regard to attributes) and z-test would be applied to examine the
significance after calculating the mean scores. Ranking of various attributes will also be carried out.
General profile of consumers and dealers will also be prepared on the basis of their biographic
information like age, sex, qualifications, income, place of living, etc.
Finally, it was decided that two outside investigators (MBA students) would be engaged for the
purpose of survey who would collect and compile the survey results.
She assumed that survey would be having certain limitations as the samples would be small in size
because of limited time within which the research report is to be prepared. But she justified that
buyers and dealers attitudes would be same even in larger sample as people have similar viewpoints
regarding bicycles.
1. Was the problem identification and formulation systematically carried out? Discuss and put
forward your viewpoints for improvement in this regard.
2. Whether the objectives were decided and listed in an appropriate manner? Whether hypothesis
were to be formulated? What can be the hypothesis in this case?
Caselet 2
Robotronics, Inc
Robotronics has just finished its third year of operations. A wholly owned subsidiary of a major
manufacturing company, Robotronics had been set up to handle the manufacture and sales of an
industrial production robot developed by the parent company. Primarily used for transferring material
in the manufacturing process, the robot has uses in machine loading and unloading, stacking, welding,
and molding operations. Once its memory was “programmed,” the robot would repeat an operation as
often as desired. However, the robot’s main attraction is in reducing labor costs and the possibility of
industrial accidents.
Priced at $25,000, sales of seven units over the previous three years had not provided sufficient
revenues to cover development, marketing, and manufacturing costs. Robotronics’ president, Mr.
Kline, faces the task of finding new markets for his product. As part of his decision making, it is
necessary to determine the potential market for the industrial robot over the next five years. He
decides to concentrate on three selected industries of the electrical equipment group as having a
greater prospect of utilizing robots: lighting fixtures, radio and TV communications, and electronic
components. The major areas of information he needs from this group are the company’s major
Examination Paper of Semester III
IIBM Institute of Business Management 5
products, nature of their operation, number of employees, number of shifts worked, degree of
automation, and the present and/or prospectus product applications for a robot within the company.
Mr. Kline has found from the most recent issue of the Census of Manufacturing the total number
of establishments in each category of interest. The following tables represents the number of
companies in each category with the number of employees.
____________________________________________________________________________
NUMBER OF COMPANIES WITH
_________________________________________
TOTAL 20 OR 50 OR
NUMBER OF MORE MORE 100 OR MORE
INDUSTRY GROUP COMPANIES EMPLOYEES EMPLOYEES EMPLOYEES
_______________________________________________________________________________________
Lighting fixtures 1213 524 281 151
Radio and TV 1296 782 543 389
Communications
Electronic components 2068 1213 808 534
__________________________________________________________________________________________
1. If a sample of 100 of each category were requested, what sampling technique would you
recommend be used? Why?
2. What types of errors, if any, would likely be present because of the sampling process being used?
END OF SECTION B
Section C: Applied Theory (30 marks)
1. What is Right to Privacy? Why is it relevant to Marketing Research.
2. What do you understand by cluster analysis and how they are useful in Market Segmentation?
END OF SECTION C
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Examination Paper of Media Management
IIBM Institute of Business Management 6
IIBM Institute of Business Management
Examination Paper MM.100
Media and Advertising Management
Section A: Objective Type (30 marks)
• This section consists of Multiple Choice question & Short note questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Which of the following is not the spectrum of advertising?
a. Sales organization
b. Communication with consumer
c. Distribution channel
d. Advertising for media
2. AIDA stands for__________
3. Which of the following is the indirect role of advertising?
a. Lowering of price
b. Advertising & competition
c. Guide to perspective buyer
d. Both a & b
4. Lack of clarity in setting advertising objectives may arise due to thea.
Problem in stating objectives in quantifiable terms
b. Inability in identifying the largest audience
c. Inadequate information
d. All of the above
5. Which of the following is not the criticism of advertising?
a. Advertising creates insecurity
b. Barriers to entry
c. Product proliferation
d. Inefficient manufacturer stay in business
6. A part of amount per unit of the item sold is assigned as the advertising appropriation is known
asa.
Percentage of sales
b. Unit of sales
Examination Paper of Media Management
IIBM Institute of Business Management 7
c. Competitive parity
d. Return on investment method
7. POP stands for __________
8. Which of the following is the strategy of segmentationa.
Strategy of concentration
b. Strategy of differentiation
c. Both a & b
d. None
9. Various types of advertising material which can be used in shops and stores to draw the
attention of the prospects such as dispensers, hanging signs, danglers and streamer is known asa.
Outdoor promotional media
b. Point of purchase material
c. Direct announcement
d. Advertising specialties and gifts
10. What are the common themes, commonly used by a copywriter in creating “Industrial
advertisement”.
a. Old and with long experience
b. Research and development
c. Technical breakthrough
d. All of the above
Part Two:
1. State the role of Advertising.
2. What are the differences between industrial & consumer advertising?
3. Explain the” Roger’s  innovation  model” of advertising?
4. Describe the situation in which advertising may be acquired.
Section B: Caselets (40 Marks)
• This section consists of Caselets.
• Answer all the questions.
• Each Caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 150 to 200 words).
END OF SECTION A
Examination Paper of Media Management
IIBM Institute of Business Management 8
Caselet 1
With more players likely to enter the direct to home (DTH) space, the reach to cable and satellite (C&S)
homes, both in urban & rural area, is expected to grow say industry sources.
According to a report by Media Partners Asia, a Hong-based media think-tank, currently DTH remains
the primary digital pay TV platform in India.
Dish TV, a DTH venture in which Zee Telefilms has a 20 per cent stake, had 7, 50,000 pay-TV
subscriptions in December 2005 and is expected to have reached approximately one million
subscriptions by March 2006. Tata Sky, a $500-million  DTH  joint  venture  between  the  Tata’s  and  News 
Corp, is expected to be launched after June and it plans to acquire around one million subscriptions by
this year. DTH ventures from Reliance and Sun TV are also likely to come to the market over the next
year or two, the reported said.
A highly placed industry source said another advantage for the DTH subscriber would be the lack of
interaction with the local cable operator. For instance, Tata Sky plans to introduce pre-paid cards. Mr.
Vikram Kaushik, CEO, Tata Sky, said pre-paid cards would make subscription payment easier for the
consumer. Secondly, the hardware will also available in all consumer electronic stores. Tata Sky plans to
take   the   responsibility   of   directly   installing   the   hardware   in   every   subscriber’s   home   and   servicing   it 
whenever needed, he said.
Currently, one of deterrents to DTH has been sharing of content between channels. Some efforts is
being made  to  work  this  out  say  industry  sources.  Said  Mr.  Kaushik,  “Tata  Sky’s  endeavor  is  to    get  all 
existing popular channels on its platform. We are at various stages of discussion with all major
telecasters in this regard and are confident that they will come  on  the  Tata  Sky  platform.”
Talking about DTH penetration into the rural areas, Mr. Kaushik said the DTH service would reach every
Indian home, however remote it may be. In contrast to the global norms, the multisystem operators
(MSOs) in India do not control the last mile, which is largely owned by the fragmented local cable
operator (LCO) industry. In 2005, there were roughly 33,000 LCOs in India
The study said that in such a background, LCOs typically under-report subscription to the MSOs and
telecasters. The leading MSOs, including Siticable, Hathway and Incablenet, have a reach of about 16
million home but have the last mile ownership only for about three million homes with around 9,00,000
direct subscribers and the remaining 2.1 million derived through arrangement with LCOs.
Question:
1. DTH remains the primary digital pay-TV platform in India. Comment?
2. Give  the  advantages  of  the  Cable’s.
Caselet 2
The SkyGo Wireless Marketing Study
The results of a wireless advertising study conducted by SkyGo shows that consumers are extremely
open to receiving advertisements on their wireless devices, and that wireless marketing may be so
effective that will drive the adoption of mobile commerce and the usage of the wireless Internet. SkyGo
Inc., which bills itself  as  “the  authority  on  wireless  marketing,”  conducted  the  study,  surveying  1,  000 
participants in Boulder, Colorado., for more than four months. The participants, who received at least
three advertisements a day, recorded their feelings about the advertisements in five online surveys
during the study.
Examination Paper of Media Management
IIBM Institute of Business Management 9
“According  to  the  study’s  results,  64  percent  of  more  than  500,000  advertisements  sent  out  during  the 
study were opened. Each advertisement featured a title page and once open, led to a variety of different
screens.   “The   open   rate   was   very   high.”   Said   Darcen   Tsui,   co-founder and chief executive officer of
SkyGo. But, perhaps the most significant finding of the study is the number of advertisements that led to
an actual purchase. Of all the advertisements sent out, 2.9 percent ended in an online or offline
purchase. Tsui said the number is extremely high-most marketers are pleased with 0.5 percent. The
number  represents  a  strong  argument  for  mobile  commerce  and  for  SkyGo’s  advertising  platform,  which 
he company is marketing to carriers and wireless websites. The study also found 58 percent of
participants could remember specific advertisements with some help, another large3number of
marketers.  “Fifty-eight  percent  is  a  very  good  number.”  Tsui  said.  The  study,  which Sky Go designed in
hopes of covering the full range of wireless marketing strategies, featured advertisements from more
than 50 national and local brands and agencies, including Visa, Procter & gamble, next Card, digital
Impact, Kinko’s, HP Online, eCoupons, JCPenny, CompUSA, Kentucky Fried Chicken, ESPN.com, Subway
and Hollywood.com. The study featured a total of 565 unique advertising campaigns. According to Sky
Go, advertisement featuring interactive Trivia-Tsui gave the example of a Kinko’s ad quizzing users about
the  origin  of  the  company’s  name-had the greatest impact on participants.
The Details of the Methods adopted for the Study
From September 2000 to January 2001, SkyGo conducted a groundbreaking consumer market study in
Boulder, Colorado. As the only comprehensive study of wireless advertising and marketing conducted in
the United States, SkyGo Study is distinguished as:
• The only study using the most advanced, interactive wireless technology available for phones
(WAP)
• The only study of permission-based alerts
• Testing the largest portfolio of creative ad formats
• Testing to the largest, most statistically and demographically relevant consumer base
• The longest duration (four months) and
• Monitored by third-party research organizations ensuring the most unbiased and astute analysis
of findings available to data in the US.
Details of the Study
The Objectives: To validate consumer acceptance of wireless advertising and identify preferences for
specific advertising types. To establish industry standards for the acceptable use of wireless advertising.
Network Used: AT& T Pocket Net, Mobile Devices Used: Ericsson R280 LX cellular phone
Number of Participants: 1000 +, Number of advertisers: 50+
Partners and Advertisers: National advertisers, local advertisers, direct marketers, national agencies, mcommerce
technology companies and carriers.
Consumer Demographics: 40% early adopters, 40% representative of general national mobile phone
user, 20% students.
Duration: Four Months, Research Partners: the Kelsey Group and Constant, Inc.
After careful research of potential test markets, Boulder, Coloroda was selected because it met the
following criteria:
• Boulder represents a cross-section of US early adopter demographics (high mobile phone
penetration and a sophisticated audience of affluent Internet users)
Examination Paper of Media Management
IIBM Institute of Business Management 10
• Boulder holds a large group of technically astute, highly educated consumers (similar to Austin,
Texas and San Jose, California)
• It is a mid-sized city, enabling effective recruiting of local advertisers and national advertisers
represented locally across the key product and service categories and
• The presence of a university provided an opportunity to include a student population in the
study pool.
Questions:
1. What type of data will be reported in the Final Study?
2. Explain, by Market Researcher select the Boulder Colorado?
Section C: Applied Theory (30 Marks)
• This section consists of Long Questions.
• Answer all the questions.
• Each question carries 15 marks.
• Detailed information should from the part of your answer (Word limit 200 to 150 words).
1. Define  “Advertising”.  Explain  the  Benefits  of  “Advertising”?
2. What  is  “Industrial  Advertising”?  Explain  the  objective  of  “Industrial advertising”?
S-2-311012
END OF SECTION B
END OF SECTION C

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IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Management Information Systems
Section A: Objective Type (30 marks)
This section consists of Multiple choice questions and Short Notes type questions.
Answer all the questions.
Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Part one:
Multiple choices:
1. The BCD(binary code division) equivalent of (13)10 is
a. D
b. 1101
c. 00010010
d. 00010011
2. These systems are intended to help individual managers in their decision-making capability.
a. Management information
b. Executive support
c. Decision support
d. Office automation
3. Linux is a ……. Bit UNIX like operating system.
a. 16
b. 32
c. 64
d. 8
4. This is the ability of a system to repair itself, survive and grow by importing resources from its
environment and transforming them into outputs.
a. Negative entropy
b. Positive entropy
c. Entropy
d. Neutral entropy
5. A computer-based information system that increase the efficiency and productivity of
managers and office workers through document and message processing is known as
a. Decision support system
b. Management information system
c. Office automation system
d. Transaction processing system
6. Which is a multiuser operating system
a. MS DOS
Semester II Examination Papers 19
IIBM Institute Of Business Management
b. Windows NT
c. VMS
d. None
7. More information and knowledge is an advantage of this decision-making.
a. Individual
b. Strategic
c. Operational
d. Group
8. ISDN stands for
a. International service digital network
b. International service data network
c. Integrated service digital network
d. Integrated service data network
9. MYCIN is a popular expert system used for
a. Financial planning
b. Mineral exploration
c. Mass spectrography
d. Medical diagnosis
10. This refers to the flow of information among people on the same or similar organizational
level.
a. Diagonal
b. Upward
c. Horizontal
d. Downward
Part Two:
1. What are ‘Empirical systems’?
2. Write a note on ‘EPAB’.
3. Differentiate between interpreter and compiler.
4. What is ‘Virtual Reality’?
END OF SECTION A
Section B: Caselets (40 marks)
Semester II Examination Papers 20
IIBM Institute Of Business Management
Caselet 1
The Universal Foods and Drinks Limited (UFDL) is a company, manufacturing different
types of packaged foods and drinks. The product range consists of more than 50 items and 200
packaging units. The company’s products are popular throughout the country like Jammu &
Kashmir, Maharashtra, Karnataka and Kerala. It has a wide network of distributors and dealers,
who stock the UFDL products and deal with all types of customers.
Marketing
supported by the product Manager for a group of its products.
1. Suggest the different Decision Support System (DSS) which the management of the UFDL may
use for strategic management of the business.
2. Suggest the external sources of information for the top management to support their decisionmaking,
justifying its position in an MIS.
Caselet 2
There’s nothing like a punchy headline to get an article some attention. A recent piece in the
Harvard Business Review (May 2003), shocking labeled “IT Doesn’t Matter,” has garnered the
magazine more buzz than at any time since the Jack Welch affair. The article has been approvingly
cited in The New York Times, analyzed in Wall Street reports, and e-mailed around the world. .
s- most of all Wal-Mart,
but also companies like Pfizer or FedEx. They’re all waging information warfare.”
1. Do you agree with the argument made by the business leaders in this case in support of the
competitive advantage that IT can provide to a business? Why or why not?
2. What are several ways that IT could provide a competitive advantage to a business? Use some of
the companies mentioned in this case as examples. Visit their websites to gather more
information to help you answer.

1. Shells Company has adopted a new management information system (MIS) in its Chennai
branch. Though the MIS promised rich benefits, Shells’ employees were quite apprehensive
about the new change and resisted this recent move of the company. Can you suggest some
measures or techniques for overcoming resistance to change at Shells?
2. A key element in both planning and controlling is information. What are the main attributes
that information must possess in order to be useful to managers? And is the nature of the
information required by managers at different levels similar or does it varies along with the
hierarchy?
END OF SECTION C

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Examination Paper: Operating System
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-I Examination Paper MM.100
Operating System
Section A: Objective Type (20 marks)
•This section consists of Multiple Choice Questions & Fill in the blanks / True & False.
•Answer all the questions.
•Each Question carries 1 mark.
Multiple Choices:
1. Logical view is
a. Abstract view of an entity
b. Full view of entity
c. Complete software
d. Complete program
2. Multiprocessor computer system provides
a. Slow performance by serving several processes simultaneously
b. High performance by serving several processes simultaneously
c. High performance by serving one process
d. None of the above
3. Process is
a. Language of programme
b. Name of a computer software
c. An execution of programme
d. None of the above
4. Program counter (PC) register contains
a. Address of the next instruction to be executed by the C.P.U.
b. Address of the next instruction to be executed by the monitor
c. Both (a) & (b)
d. None of the above
5. Remote procedure call (RPC) is used by an application execute
a. To execute a procedure in the system
b. To execute a procedure in another compute in the distributed system
c. Name of a software
d. None of the above
6. File control block (FCB) contain all information concerning
a. A file processing activity
b. Execution activity
c. Both (a) & (b)
d. None of the above
Examination Paper: Operating System
IIBM Institute of Business Management 2
7. A distributed transaction is also called
a. Single-site transaction
b. Two –site transaction
c. Multi-site transaction
d. Both (a) & (b)
8. Streaming tape can store record
a. Without a break irrespective of its size
b. With a break in size of record
c. Of size 10 kb
d. Both (a) & (c)
9. Non-uniform memory architecture system consists of number of nodes and each node consists
a. Monitor
b. Register
c. Both (a) & (b)
d. 1 or more C.P.Us
10. Receiver initiated algorithm checks whether a node is a
a. Initiator node
b. Receiver node
c. Both (a) & (b)
d. None of the above
True & False:
1. All CPUs in the system can access the entire memory in an identical manner.
2. The Processors of multiprocessors are divides into processor sets.
3. High reliability in distributed file systems can be ensure through sharing semantics.
4. A cached directory is a copy of directory that exists at a primary site.
5. A cluster of nodes is a section of the distributed system that contains sufficient hardware and
software resources.
6. Remote differential compression (RDC) is a protocol for file replication that reduces the file
wherence traffic between servers.
7. Lock variable is used to lock in a computer system.
8. File system integrity implies correctness and consistency of control data and operations of the file
system.
9. A mathematical model consists of 3 components model of the server.
10. The scheduling environment is characterized by two parameters the arrival pattern of requests and
their service pattern.
Examination Paper: Operating System
IIBM Institute of Business Management 3
END OF SECTION A
Section B: Short Questions (20 marks)
•This section consists of short questions.
•Answer should be in 5 lines.
•Each Question carries 5 marks.
•Attempt any four questions.
1. Write short note on Memory Protection?
2. What do you understand by Non-contiguous memory allocation?
3. What is Sequential organization?
4. What is direct organization?
5. What do you understand by Virtual Memory?
END OF SECTION B
Section C: Long Questions (20 marks)
•This section consists of Long Questions.(word limit 150-200 words)
•Each question carries 10 marks.
•Attempt any two questions.
1. Justify the following statement “Thrashing can arise in a paged virtual memory system using
a working set memory allocator; however, it cannot last for long.”
2. Write a short note on actions to be performed during a file deletion operation while it links
exist in the directory structure?
3. An update file is one that is read and modified during processing; a process heads a record
modifies it in memory and writes it back while processing the file.
(a) Which I/O device is best suited for recording an update file?
(b) Is buffering and blocking of records useful for an update file?
END OF SECTION C
Examination Paper: Operating System
IIBM Institute of Business Management 4
Section D: Applied Theory (40 marks)
1. Explain how starvation is avoided is the UNIX and Window system?
2. (a) Does swapping improve / degrade efficiency of system utilization?
(b) Does swapping increase the effective degree of multiprogramming?
(c) Can swapping be used in a multiprogramming system? Clearly justify your answers?
3. Discuss influence of disk scheduling algorithms on effectiveness of I/O buffering?
4. Explore the possibility of implementing the blocking and non-blocking protocols using
monitors. What are the difficulties in the implementation?
END OF SECTION D
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