NMIMS Assignments December 2020: Contact us for solutions at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. Peter England a formal apparel brand is facing severe competition in the market
because of the new players entered in the market & hence the sales are decreasing. As
a Brand Manager, explain which extension strategy you would suggest to counter
competition.
(10 Marks)

 

2. A leading firm in the Fast Moving Consumer Goods sector, found out through
researcher that there is a vast potential in the branded flour (atta) market that could be
tapped. On the basis of this the company decides to enter the market. Discuss the
process of designing the positioning strategy for the product.
(10 Marks)
3. Read the following Case & solve the questions given:
Bharat Motors has been selling the “Konard” brand of passenger cars in India for the
last 60 years. Their car has been the leading car market share wise for the last 50 years.
But, for the last 5 years the scenario has changed. Many multinational car companies
have entered the country and introduced highly fuel efficient, user friendly, & high
performance models in the country. The buyers have thus seen the market change from
sellers to buyers’ market. Spectacular product characteristics have become the rule of
the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing
that the company has no other alternative, they have tied up with a leading car
company of Korea and are now ready to launch an absolutely new and drastically
improved version of the old faithful Konard.
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
(5 Marks)
b. Suggest promotional tools which the company can use to help it develop a completely
new image for its product.
(5 Marks)
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B2B Marketing: NMIMS Assignments December 2020: Contact us for solutions at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: B2B Marketing
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR)
steel coils to a major passenger car manufacturer, who has been buying the same
material from three other suppliers on regular basis for the past few years. As per the
purchase policy, the car manufacturer cannot buy any material from more than three
suppliers. What should the business marketer do to supply CR steel coils to the major
passenger car manufacturer? (10 Marks)

2. Suppose you are working in a courier services company, which is ranked fourth in the
domestic Indian market in terms of market share. Your company management thinks
that one of the ways to improve sales & profit performance, as well as the company’s
market share, is to implement the concept of Integrated Marketing Communications
(IMC). You are asked to prepare a proposal indicating the objectives, strategies &
challenges in implementing the IMC.
(10 Marks)

3. Read the following Case & solve the questions given:
When SS Electroplating Company started the electroplating operations in a residential
location in Bengaluru, it received a notice from the pollution Control Board to install
the effluent treatment plant within 15 days, failing which they would seal the plant.
The Director of the company collected the information that it would cost about
10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it
over a period of 2-3 months, & running cost of about 40,000 per month for the
purchase of material like costic soda & others. The effluent contained nickel, synide,
cromium, cadminum & zinc, which were to be treated separately using different
chemicals. After effluent liquid of about 800 litres per day was treated, the sludge was
to be dried, packed, stored & dumped in a government notified place. The entire
process would not only cost substantial amount, but also would need additional area of
about 600-700 sq. feet
The company gathered information that some of the competitors outsourced the
effluent treatment to government approved agencies, who collected the effluent liquid
from these chemical & electroplating factories, & treated ( or neutralized) the
chemicals at their effluent treatment plants. These agencies charged 10 to 15 per
litre for the treatment of effluent liquid, depending on the type of chemicals. The cost
of outsourcing was considered much higher compared to in-house effluent treatment
plant. However, SS Electroplating Company, like many other chemical &
electroplating factories did not have additional area for the installation of effluent
treatment plant.
The Director was aware that the liquid waste from the factory would have harmful
effects on the surrounding residential area. He also could not violate the Gove rnment
regulation on environment control. The director had very little time – two weeks – to
decide & act.
a. If you were the Director of the company, what would you do & why?
(5 Marks)
b. Should all companies in this industry come up together as to save cost. Provide your
suggestions (5 Marks)
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NMIMS Assignments December 2020: Contact us for answers at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

Case:
“Yuva” is a fitness band catering to Indian youth in lower price segment. There is a
vast market who are health conscious and wants the latest tech in wearable device
category. There are currently two fitness band that is being sold by the company.

Given below are their prices.

Yuva Basic	Rupees 899/-
Yuva Pro	Rupees 1199/-

The product quality is good given the price range. It has all fitness feature supported by
a colourful design. It has a bigger display as compared to their competitors. The
company has purposely kept the display bigger for the youth audience as they want the
feel of a smart watch at the price of fitness band.
The company has a plan to sell only through online platform. The product is available
on major ecommerce platform as well as on the company’s own website. It has just
been 15 days that the product is launched but it doesn’t have any demand from
consumers. There is no problem with the product but there are no promotions done by
the company. You have been hired as a Marketing head of the brand Yuva.
1. Suggest various types of segmentation for the brand Yuva. (10 Marks)
2. How will you promote the brand Yuva online? Suggest minimum five online platforms
through which you will promote the brand and increase the sale. (10 Marks)
3.a. Explain any five factors that will influence the consumer behavior for the purchase of
Yuva Fitness Band. (5 Marks)
3.b. Explain various stages that a customer will go through in purchasing decision of Yuva
fitness band. (5 Marks)
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NMIMS Assignments December 2020: Contact us for answers at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. ABC Ltd. has been going through a bad phase off late in their Business of Machine
Spare Parts. The lockdown and the Covid 19 scenario has impacted them even more.
Someone suggested them to use the 5 S technique in order to bring about a positive
Change. Can you as a consultant guide them on the same as they are clueless about the
same? (10 Marks)

2. You are hired as an external consultant to analyze the culture of XYZ Ltd. Can you
please explain that how will you analyze the same using Trompenaar’s 7 Dimensions
of Culture? (10 Marks)
3. A newly set up start-up company is confused about how to get their organizational
structure correct and would want to take some guidance from you
a. Can you share some characteristics of an effective organizational structure (5 Marks)
b. Can you explain how will the 6 box model help the organization designing their
structure (5 Marks)
**********

NMIMS Assignments December 2020: Contact us for answers at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. Karagiri is a Pune based startup that works with 800 families across India. The startup
is in the business of handloom saris. They converted the pandemic period in to an
opportunity. The business owners realized that accounting is essential to permit
informed judgements and decisions by the user of accounts. In the light of given

definition of accounting, discuss about users and uses of accounting information
(10 Marks)

2. Mr. Kohli is planning to invest in the share market. He wants to study the Balance
Sheet of Amul Industries. He wants your guidance in finding the various elements of
the Balance Sheet of Amul Industries. Kindly discuss the same (10 Marks)

3. Discuss for question (a) and (b)
- Define and identify the type of Income / Expenses
- Treatment of the Income / Expenses in the Profit and Loss account, Impact of the
Income / Expenses in the Balance Sheet
a. You purchased 10 shares of L& T Company last year. On 5th March 2019, the
company has declared a dividend Rs 50 per share. The income is earned but not yet
collected in your account during this financial year. (5 Marks)

b. On 5th March 2019, Mehta Brothers received 100% advance for goods, to be supplied
in the next month. The Cost of the goods was Rs50000. They usually sells the goods at
10% mark up. (5 Marks)
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Business Economics: NMIMS Assignments December 2020: Contact us for answers at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. Rohan is appointed an economics’professor in a reputed university. In his first lecture,
students asked him to elaborate on Gross Domestic Product (GDP) and Gross National
Product(GNP). Help Rohan to prepare his first lecture on the given topic with relevant
example and highlight the differences between the two concepts. (10 Marks)

 

2. Suppose the demand equation for computers by Teetan Ltd for the year 2017 is given
by Qd= 1200-P and the supply equation is given by Qs= 120+3P. Find equilibrium
price and analyse what would be the excess demand or supply if price changes to Rs
400 and Rs 120. (10 Marks)
3.a. A business firms sells a good at the price of Rs 450.The firm has decided to reduce the
price of good to Rs 350.Consequently, the quantity demanded for the good rose from
25,000 units to 35,000 units. Calculate the price elasticity of demand. (5 Marks)

3.b. “There is a high cross elasticity of demand between new and old cars”. Discuss the
statement by explaining the features of cross elasticity of demand. Also compare and
contrast cross elasticity with other types of elasticities of demand. (5 Marks)

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NMIMS assignments December 2020: Contact us for answers at assignmentssolution@gmail.com

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for December 2020 Examination
Assignment Marks: 30

1. Briefly explain the ways the manufacturing industries transform to become World Class.
(10 Marks)

2. Why Quality Awards are important in the achievement of operational strategies which
make the firms establish world class operations? (10 Marks)
3. a. How important are the environmental considerations in achieving world class companies?
(5 Marks)
3. b. You have been engaged by a large chemical plant to advice on environmental standards
to be implemented for the plant to be world class. (5 Marks)
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