Case Study-1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950. Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with their father and established a partnership concern. Now, this company has developed into a Pvt. Ltd. Company. There are several companies at present in Hero Group which manufacture a wide range of products, viz., mopeds, motorcycles, shock-absorbers, bicycles, spare parts, textile fibres, etc. at present, Hero group has many professional managers working in their various companies which have
become public limited (widely held) companies but Hero Bicycle still remains a private limited
company (narrowly held). Lala type tendencies are very ostensively visible in the functioning of this
group as a whole and more particularly in the Hero Bicycles Pvt. Ltd. As a result, many employees of
this company and the group as a whole are not a highly satisfied lot. But still Hero Group and Hero
Cycles in particular are working as highly efficient and profit making unit in their business.
Lately, Hero started experiencing a cut-throat competition in the bicycle business in the home and
world markets. They have started experiencing some flatness in their sales and profit curves.
Recently, Hero Cycles Pvt. Ltd. recruited an M.B.A. Miss Anuradha Goswami. Miss Anuradha who
specialised in Marketing, was the first M.B.A. to be recruited from the outside as there was an
emphasis to recruit only technically equipped people like engineers, etc., without management
qualifications. But some of the sons of the four brothers of Hero Group are having technical as well as
management qualifications. Even some of these third generation, Hero Promoters and managers are
M.B.A.’s from some reputed universities. They have lot of management exposure in India as well as
abroad as they keep on touring domestic and international markets quite frequently. The chairman,
Mr. Ravinder Lall is also a very ambitious and dynamic man who talks of promoting a Hero culture
among Hero Group employees as a whole. He aspires to take bigger strides and make the group as
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950. Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with their father and established a partnership concern. Now, this company has developed into a Pvt. Ltd. Company. There are several companies at present in Hero Group which manufacture a wide range of products, viz., mopeds, motorcycles, shock-absorbers, bicycles, spare parts, textile fibres, etc. at present, Hero group has many professional managers working in their various companies which have
become public limited (widely held) companies but Hero Bicycle still remains a private limited
company (narrowly held). Lala type tendencies are very ostensively visible in the functioning of this
group as a whole and more particularly in the Hero Bicycles Pvt. Ltd. As a result, many employees of
this company and the group as a whole are not a highly satisfied lot. But still Hero Group and Hero
Cycles in particular are working as highly efficient and profit making unit in their business.
Lately, Hero started experiencing a cut-throat competition in the bicycle business in the home and
world markets. They have started experiencing some flatness in their sales and profit curves.
Recently, Hero Cycles Pvt. Ltd. recruited an M.B.A. Miss Anuradha Goswami. Miss Anuradha who
specialised in Marketing, was the first M.B.A. to be recruited from the outside as there was an
emphasis to recruit only technically equipped people like engineers, etc., without management
qualifications. But some of the sons of the four brothers of Hero Group are having technical as well as
management qualifications. Even some of these third generation, Hero Promoters and managers are
M.B.A.’s from some reputed universities. They have lot of management exposure in India as well as
abroad as they keep on touring domestic and international markets quite frequently. The chairman,
Mr. Ravinder Lall is also a very ambitious and dynamic man who talks of promoting a Hero culture
among Hero Group employees as a whole. He aspires to take bigger strides and make the group as