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Friday, 7 June 2013

IIBM Exam papers: Contact us for answers at assignmentssolution@gmail.com

IIBM Institute of Business Management
Examination Paper MM.100
Compensation Management
Section A: Objective Type
Part One:
Multiple Choices

1. A ________ is a hierarchy of jobs to which wage rates have been attached.
a. Wage Level
b. Wage Structure
c. Wage Index
d. Wage Policy

2. It is the wage which is above the minimum wage but below the living wage.
a. Basic wage
b. Overtime
c. Fair wage
d. Compensation

3. It is the process of minimizing the physical and perceptual loads imposed on people engaged in any type of work.
a. Motion Economy
b. Human Engineering
c. Value Analysis
d. Task Identity

4. It is the method which lists frequency of critical behaviors in an employee.
a. Performance Appraisal
b. Performance Matrix
c. 360 degree feedback
d. Management by Objectives

5. A map to illustrate behavioral parameters requires in competent performance is:
a. Competency Mapping
b. Balanced Score Card
c. Behavioral Observation Scale
d. Key Results Areas

6. In this type of team, team members are temporarily assigned some tasks to accomplish:
a. Cross functional Team
b. Hybrid team
c. Process Team
d. Parallel Team
7. The practice of comparing compensation with other competing to offer a competitive pay
package to employees, is refer as:
a. Broadband Policy
b. Bench Marking
c. Retention Policy
d. None of the above
8. Any wage cost not directly connected with the employees’ productive effort, performance
service, is called:
a. Allowances
b. Incentives
c. Fringe Benefits
d. Bonus
9. It is a company’s expenditure spent directly on employees excluding the cost of infrastructure:
a. Basic Salary
b. Cost to company
c. Allowances
d. Bonus
10. Strategy that provides overall guidelines for the organization is refer as:
a. HR Strategy
b. Functional strategy
c. Corporate strategy
d. Operational strategy
Part Two:
1. Discuss the terms ‘wages’ and ‘salary’. What factors determine the wage structure in an industrial
enterprise?
2. Define job design. Briefly explain various technique of job design.
3. What is a balanced Score Card.? What are its different perspectives?
4. Write a short note on 360-degree performance feedback.
END OF SECTION A
Examination Paper: Personnel Management
IIBM Institute of Business Management 8
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
In 2001, a Chennai- based two- wheeler major introduced a bonus scheme for its employees. Employees
covered under this bonus scheme are evaluated through a three-tier process- (1) meeting production
schedules, 2) maintaining machines, and (3) reducing overtime, scrap and shipping errors. In 2002,
productivity surged, and some employees even added as much as 15 per cent to their paychecks.
The two- wheeler company started facing competition from international players and also was riddled in
patent issues. A court order forced them to stop production of many models, causing significant
manpower restricting successive drop in sales, the company was forced to withdraw the bonus scheme,
and asked employees to be prepared for a financial structure, which would mean a reduction in their
benefits and perks. This message had a highly demoralizing effect on the employees and many efficient
designers and engineers left their jobs to join the competitors. The trade unions also took up the matter as
the workers only faced pay- cut while the senior management remuneration remained unchanged.
A portion of the employee compensation is paid as variable pay, of which bonus is a major part. Other
variable incentives are based on allocated weight age on group target achievement. To rationalize the
compensation cost, the company decided to further switch over to individual performance track record. A
formal announcement to this effect made the workers furious and led to workers protest, resulting in
production loss an a regular basis. The company made it clear to the employees that their behavior would
lead to the closure of the company, which would put them in financial and went on an indefinite strike.
A few months later, the company obtained clearance from the court and the production of all the premium
high- selling brands, which was stopped earlier, could be resumed, as the patent issue was found to be
untenable. The company feels that the whole issue was masterminded by competitors to poach valuable
employees from the company.
Question:
1. Study the case and provide an alternative compensation design, which would redress the problem
faced by the two- wheeler major in Chennai.
Caselet 2
You are a Manager, the Financial Analysis department of Mendelssohn’s Insurance. Your assistant,
Denzil Worsnip, has worked for you two years. He is 24 years of age and joined Mendelssohn’s as an ‘A’
level entrant. He progressed through the support functions, from junior clerk to section head. He showed
such promise that the company sponsored him at evening classes to study for the accounting technicians
exams. He is over half way through this at the moment and is due to take his final exams in 9 months
time.
His aim in joining your team was to use the job as a stepping tone to one of the sales teams. You were not
bothered that Denzil looked on the job in this way a you are all in favor of encouraging people to get on.
Examination Paper: Personnel Management
IIBM Institute of Business Management 9
In nay case, you know it is exceptionally difficult to get onto one of these sales teams, particularly these
days with the company placing so much emphasis on its graduate recruitment. You know he was put out
recently when the Unit Trust team hired a graduate trainee, as he had put a lot of effort into chatting them
up. Nevertheless, Denzil does not accept that the new recruit had an advantage in that he is a qualified
actuary.
Until a few months ago, Denzil had been an above average employee. He was always cheerful,
enthusiastic and willing. He also picked things up quickly. You used to have regular weekly team
meetings. You used to use these meetings to get suggestions on your new procedures. Denzil used to
make an excellent contribution to these meetings; he was always full of ideas. It is a shame that there is
now so little time for these meetings.
You often used to give Denzil some one-off projects to do. He always handled them well and he was
always able to squeeze in the extra work. He was also quite prepared to work late time for these meetings.
You often used to give Denzil some one-off projects to do. He always handled them well and he was
always able to squeeze in the extra work. He was also quite prepared to work late without overtime pay.
In the last few months, he seems to have really changed. The other day, he refused to take on a job you
wanted him to do. You remember that about four months ago, a similar thing happened. He complained
that he had enough to do and could not take on any more and that he was fed up of working every day
until 8’o clock. You were annoyed at this because you felt Denzil could take on the extra work, he would
just have to assess his priorities better. Anyway, it was only additional routine work you wanted him to
do. You knew he was too busy to do ant projects so you were doing this yourself to keep the pressure off
Denzil. As for all the overtime, partly, Denzil does go in for long lunch breaks. Networking he calls it.
The loss of one person has put additional pressure on the team, but you feel you should most of it. The
others just need to find more efficient working practices.
Denzil has also recently taken to being very off-handed to people. You have overheard him several times
being rude, both on the ‘phone and in person’ to people from the business teams who ask him for
information or help. He has been very rude to you too and obviously completely fails to appreciate the
extreme pressure you are under. Last week, for instance, you got your team together to tell them about the
new procedure, you are implementing, Denzil sat there fuming and then started carrying on at you for
having drawn up this new procedure in secret and also claimed the procedure to be unworkable and
pointed out some faults. The faults he mentioned were valid. But they are easily rectifiable. You know
perfectly well that the new procedure is workable and it will save them all considerable time and effort as
it cuts out a layer of admin. Denzil is just being obstructive. Maybe he has girlfriend problem and he is
taking it out on the office?
Questions:
1. Identify aspects of Denzel’s behavior that indicate that he was well-motivated.
2. Identify those actions taken by the Manager that helped to motivate Denzil.
END OF SECTION B
Examination Paper: Personnel Management
IIBM Institute of Business Management 10
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should form the part of your answer (Word limit 200 to 250 Words)
1. What is compensation management? What goals or objectives does it follow?
2. What are some of the challenges which HR managers face in designing a compensation system?
3. What is a fringe benefit? Can it be made a part of an employee benefits plan?
S-2-210311
END OF SECTION C

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Examination Paper: Logistics Management
IIBM Institute of Business Management 6
IIBM Institute of Business Management
Examination Paper MM.100
Business Logistics
Section A: Objective Type (30 marks)
•This section consists of Multiple Choice questions & short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. This decision involves mode of selection, shipment size, routing & scheduling:
a. Inventory decision
b. Transport decision
c. Distribution decision
d. Facility location decision
2. This refers to the activities of gathering the information needed about the products & services
desired & formally requesting the products to be purchased:
a. Order preparation
b. Order transmittal
c. Observation
d. Order entry
3. A very valuable function for the TMS is to suggest the patterns for consolidating small shipments
into larger ones.
a. Mode selection
b. Routing
c. Scheduling
d. Freight Consolidation
4. This refers to transporting truck trailers on railroad flatcars, usually over longer distances than
trucks normally haul
a. Water
b. Pipeline
c. Roadways
d. Trailers on Flatcars
5. An operating philosophy that is an alternative to the use of inventories for meeting the goal of
having the right goods at the right place at the right time.
a. Just-in-time
b. Kanban
c. MRP Mechanies
d. None of the above
Examination Paper: Logistics Management
IIBM Institute of Business Management 7
6. A buyer may wish to negotiate the best possible price but not take delivery of the full purchase
amount at one time.
a. Fixed sourcing
b. Contract buying
c. Flexible sourcing
d. Deal buying
7. Transportation rate structure, especially rate breaks, influence the use of storage facilities is
known as:
a. Storage function
b. Holding
c. Consolidation
d. Break-bulk
8. These warehouses are the most common type which handle a broad range of merchandise.
a. Household warehouses
b. Mini warehouses
c. Bulk storage warehouses
d. General merchandise warehouses
9. ___________ refers to the time that goods remain in the transportation equipment during
delivery.
a. Leased space
b. Storage in transit
c. Load unitization
d. Space layout
10. It refers to the selection of more than one order on a single pass through the stock.
a. Zoning
b. Batching
c. Sequencing
d. Modified area system
Part Two:
1. What is Bid-Rent Curves?
2. What is Mixed Integer linear Programming?
3. Differentiate between Lumpy and Regular Demand.
4. Write a short note on ‘Order Transmittal’.
END OF SECTION A
Examination Paper: Logistics Management
IIBM Institute of Business Management 8
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
World is a worldwide refiners and distributor of fuel products for a automobiles, aircrafts, trucks, and
marine operations, services stations, and bulk facilities as outlets. Keeping more than 1,000 such outlets
supplied is a significant operating problem for the company. Maintaining adequate fuel levels at the auto
service stations is its major concern, because fuel generates the most revenue for the firm and has the
greatest demand for customer service. Being able to forecast usage rates by product at these service
stations is one of the key elements of goods distribution operations. In particular, the tanker truck
dispatchers need an accurate forecast of fuel usage in order to schedule fuel deliveries at service stations
to avoid stock outs.
SERVICE STATION OPERATION
Service stations may carry three or four different grades of fuel including 87, 89, and 92 octane gasoline
and diesel fuels. These are stored in underground tanks. Due to the variations in the usage rates among the
stations and the limited capacities of these tanks, the frequency of replenishment may range from two or
three times per day to only several times per week. Each tank is dedicated to one type of fuel. Fuel levels
are measured periodically by placing a calibrated stick into a storage tank, although some of the more
modern stations have electronic metering devices on their tanks. Tanker trucks, typically having four fuel
compartments, are used for replenishment.
A FORECASTING SITUATION
Each service station’s fuel grade represents a specific forecasting situation. A case in point is one of the
lower-volume stations selling 87- octane fuel. With replenishment occurring only a few times per week,
forecast of usage rates on a daily basis is adequate. Because usage does depend on the day of the week,
forecasting for a particular day of the week may be quite different from any other day of the week.
Questions:
1. Develop a forecasting procedure for this service station. Why did you select this method?
2. How should promotions, holidays, or other such periods where fuel usage rates deviate from
normal patterns be handled in the forecast?
Examination Paper: Logistics Management
IIBM Institute of Business Management 9
Caselet 2
As director of purchasing for Industrial Distributors, Walter Negley had to plan the purchasing quantities
for the higher-valued products that Industrial Distribution inventoried and resold to its industrial
customers on a short order cycle. One such product was a replacement motor used in conveyors.
Replacement sales were received from customers located in North America and was approximately
constant throughout the year. These motors were manufactured in West Germany and imported through
the Port of Baltimore. They were transported by truck to industrial’s privately owned warehouse in the
Chicago area. Although the West German manufacturer had a price policy that included transportation to
Baltimore, Industrial incurred the transportation expenses from Baltimore to Chicago. To help determine
the purchase quantities, Walter gathered the following information:
Information Description Quantities/Costs Source of Information
Average annual sales 1,500 units Sales
Replenishment lead time 1 month (0.083 yr) Purchasing
Clerical cost per requisition $ 20 Accounting
Expediting cost per requisition $ 5 Traffic
Inventory-carrying cost 30% per year Finance
Packaged weight per unit 250 lb Traffic
Unloading cost at warehouse $ 0.25 per cwt. Accounting
Storage capacity at warehouse $ 300 units Warehouse manager
Public warehouse storage rates $ 10 per unit per year Public warehouse
The manufacturer has just announced its new price schedule for motors at the Port of Baltimore.
Checking with the trucking company to move the motors from Baltimore,
Units per Order Unit Price
First 100 $ 700
Next 100 $ 680
All over 200 $ 670
Walter found it practical to contract for either full truckload shipments at $12 per cwt. (100 lb) for
truckload (TL) quantities of 40, 000 lb or more or less-than-truckload (LTL) quantities at $18 per cwt.
Questions:
1. What replenishment order size, to the nearest 50 units, should Walter place, given the manufacturer’s
noninclusive pricing policy?
2. Should Walter change his replenishment order size if the manufacture’s pricing policy were one
where the price in each quantities break includes all units purchased?
END OF SECTION B
Examination Paper: Logistics Management
IIBM Institute of Business Management 10
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should from the part of your answer (Word limit 200 to 250 words).
1. What is a heuristic Method? How are they useful in solving warehouse location problem?
2. What is a “Virtual Inventory”? What is the planning problem associated with such inventories?
3. Decision makers such as truck dispatchers, can go a long way toward developing good truck routes &
schedule by applying guideline principles. What are those principles for good Routing &
Scheduling?
S-2-210311
END OF SECTION C

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Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Business Law
Section A: Objective Type (30 marks)
This section consists of Multiple choice questions & Short Notes type questions.
Answer all the questions.
Part One questions carry 2 marks each & Part Two questions carry 4 marks each.
Part One:
Multiple choices:
1. A condition cannot be treated as warranty in the following circumstances and waiver is implied:
a. Where the buyer waives a condition or elects to treat the breach of warranty.
b. Where a contract of sale is not severable and the buyer has accepted the goods or part thereof.
c. The breach of any condition to be fulfilled by the seller can only be treated as a breach of
warranty, unless provided for otherwise in the contract.
d. Obstructs or prevents the other party from fulfilling his part of promise.
e. All of the above.
2. Which of the following statements is correct?
a. An agreement with or by the minor is void and inoperative.
b. A contract entered by the guardian for the beneficiary of a minor is not valid.
c. A minor by misrepresenting his age can enter into a valid contract.
d. A minor can create contractual obligations as a partner.
e. A minor can ratify all invalid acts as valid on attaining majority at any time.
3. Which of the following will amount to material alteration of a cheque?
a. When the holder crosses an uncrossed cheque.
b. When the holder converts general crossing into special crossing by adding the name of the
banker on he face of the cheque.
c. When the holder converts special crossing into general crossing by erasing the name of the
banker in the cheque.
d. When the holder adds the word “Not negotiable.”
e. When a banker crosses an uncrossed cheque or converts a general or special crossing to
another banker or to himself.
4. The right of transfer may be denied in case of private companies as?
a. The company may not refuse to register the transfer or transmission by operation of law.
b. The company may not refuse to register the transfer by virtue of power conferred on it by the
articles or otherwise.
c. The articles of the company contain restrictions as to transferability of shares.
d. The power of refusal to register a transfer is exercised with malafide intention and against the
interest f the company.
e. None of the above.
Semester II Examination Papers
IIBM Institute of Business Management
5. Which of the following is true?
a. A minor may be enrolled as a member if he acquires shares through transfer.
b. A company cannot become a member of another company.
c. A partnership firm can become a member of any other company.
d. Where an official liquidator is appointed in respect of certain shares, he can be registered as a
member.
e. None of the above.
Part Two:
o What is ‘Restitution’?
o Who are ‘Lunatic persons’?
o What is ‘coercion’?
o What are ‘contingent contracts’?
o What is ‘Doctrine of restitution’?
END OF SECTION A
Section B: Practical Problems (40 marks)
This section consists of Practical Problems. Answer all the Problems.
Each carries 10 marks.
1) ‘A’ delivered gold to a jeweler for making certain ornaments. Jeweler refused to deliver the
ornaments when ready. He claims that until ‘A’ pays him the charges for making the ornaments
and also the sum of Rs. 1,000, which was due to him from ‘A’ on certain earlier transactions, he
is entitled to retain ornaments. Advice ‘A’.
2) A sells a radio to ‘M’, a minor, who pays for it by cheque. ‘A’ indorses the cheque to ‘B’ who
takes it in good faith and for value. The cheque is dishonored on presentation. Can ‘B’ enforce
payment of the cheque against ‘A’ or ‘M’?
3) Mr.Nandkani is a shopkeeper. He agreed to sell to Mr. James some kind of oil described as
“foreign refined rape on warranted only equal to sample”. The samples contained an admixture
of hemp oil and the oil delivered was adultered in the same way .After purchasing, Mr.James
found that the oil was not rape oil. What is the right of Mr. James as a Purchaser?
4) Mr. Shamrao Garud, being entitled to an estate for the life of Me, Dada Kokil agrees to sell Dada
estate to Mr.R. N Upalekar. But Mr. Dada Kokil was dead at the time of agreement and Mr.
Semester II Examination Papers
IIBM Institute of Business Management
Garud as well as Mr. Upalekar was not having the knowledge of the fact .Is this agreement void
on the ground of mistake, misrepresentation or fraud?
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
“Section 4(1) of the Sale of Goods Act says that a contract of sale of goods is a contract whereby
the seller transfers or agrees to transfer the property and Sub-section (3) deals with an agreement
to sell where the transfer of property in goods take place at future time.” Distinguish a sale from
an agreement to sell.
“Section 14 of the Act says that the making, acceptance or endorsement of a promissory note,
bill of exchange or cheque is completed by delivery, actual or constructive.” Define and explain
the term “Negotiation” as per the Negotiable Instruments Act, 1881.
END OF SECTION C
---------------------------------------------------------***-------------------------------------------------------

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Examination Paper of Business Communication
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code-B109 Business Communication
Section A: Objective Type (10 marks)
•This section consists of Multiple choice questions
•Answer all the questions.
•Each question carries 1 mark.
Multiple Choices:
1. ___________is an essential function of business organization:
a. Information
b. Communication
c. Power
d. None of the above
2. Physiological barriers of listening are:
a. Hearing impairment
b. Physical conditions
c. Prejudices
d. All of the above
3. Which presentation tends to make you speak more quickly than usual?
a. Electoral
b. Oral
c. Both ‘a’ and ‘b’
d. None of the above
4. What is the main function of business communication?
a. Sincerity
b. Positive language
c. Persuasion
d. Ethical standard
5. The responsibilities of the office manager in a firm that produces electronic spares is:
a. Everything in the office runs efficiently
b. Furniture and other equipment in the office is adequate
c. Processing all the incoming mail and responding some
d. All of the above
6. Labov Storytelling Model based on:
a. Communication through speech
b. Language learning
c. `Group discussion
d. None of the above
Examination Paper of Business Communication
2
IIBM Institute of Business Management
7. Diagonal communication is basically the:
a. Communication across boundaries
b. Communication between the CEO and the managers
c. Communication through body language
d. Communication within a department
8. How to make oral communication effective?
a. By clarity
b. By brevity
c. By right words
d. All of the above
9. Direct eye contact of more than 10 seconds can create:
a. Discomfort and anxiety
b. Emotional relationship between listeners and speakers
c. Excitement
d. None of the above
10. Encoding means:
a. Transmission
b. Perception
c. Ideation
d. None of the above
END OF SECTION A
Section B: Short Questions (20 marks)
•This section consists of Short Questions.
•Answer all the questions.
•Each question carries 5 marks.
1. Define “communication”. How can you classify communication?
2. Describe the role of communication in three managerial roles defined by Henry Mintsberg.
3. Differentiate between good listeners and bad listeners.
4. What are the different types of business reports?
END OF SECTION B
Examination Paper of Business Communication
3
IIBM Institute of Business Management
Section C: Long Questions (30 marks)
•This section consists of Long Questions.
•Attempt all questions.
•Each question carries 15 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. Define informal or grapevine communication. What are the advantages and disadvantages of
grapevine communication?
2. Define 7 Cs of effective communication. How communication can be made effective?
END OF SECTION C
Section D: Very Long Questions (40 marks)
•This section consists of very long questions.
•Answer all the questions.
•Each question carries 20 marks.
•Detailed information should form the part of your answer (Word limit 200 to 250 words).
1. What is meant by communication barriers? How and why do they occur? What can be done to
overcome the barriers of communication?
2. What do you understand by non verbal communication? How would you classify the non verbal
communication?
END OF SECTION D
S-2-100513

Thursday, 6 June 2013

SMU Assignments: Spring 2013: contact us for answers at assignmentssolution@gmail.com

ASSIGNMENTS
M.Com – 3rd Semester
Subject Name: Research Methodology
Subject code: MCC 301
Spring Drive 2013
4 credits (60 marks)
(BKID: B1602)
Answer the following questions. Each question carries 10 marks.
1. Discuss the necessary conditions for making causal inferences. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
2. Explain different types of informal experimental designs. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
3. What is discriminant function analysis? State its objectives and uses. (5+5=10 marks)

(Answers for 10 mark questions should not exceed more than 400 words.)
4. Explain various sampling strategies used in qualitative research. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
5. Prepare a questionnaire for a social research to find out the changing food

habits among the current generation in your locality. 10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)
6. Why is interpretation important? Give your answer in context of social

research. 10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)

ASSIGNMENTS
M.Com – 3rd Semester
Subject Name: Strategic Management
Subject code: MCC 302
Spring Drive 2013
4 credits (60 marks)
(BKID: B1609)
Answer the following questions. Each question carries 10 marks.
1. State the subjective factors that influence strategic choice. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
2. What are the critical ongoing processes of learning organizations? 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
3. What factors have to be kept in mind while choosing the location of a

manufacturing unit? 10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)
4. Explain the five advantages and five disadvantages of control techniques in the

strategic management of an organization? 10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)
5. In an MNC, one of the major foreign projects has been closed down by the

client leaving eight hundred employees without work. As a human resource
manager, what are the initiatives you will take in order to solve this problem.
10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)

ASSIGNMENTS
M.Com – 3rd Semester
Subject Name: Security Analysis and Portfolio Management
Subject code: MCC 303
Spring Drive 2013
4 credits (60 marks)
(BKID: B1610)
Answer the following questions. Each question carries 10 marks.
1. Explain utility in reference to investor risk. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
2. Explain corner portfolio. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
3. Explain the advantages of APT over CAPM. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
4. Differentiate between open-end and closed-end mutual funds. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
5. Mr. X paid a premium of Rs. 5 per share for a 6 month call option contract (total

of Rs. 500 for 100) share of Mohana corporation. At the time of purchase Mohana
stock was selling for Rs.57 per share and the exercise price of the call option
was Rs. 56. 10 marks
(a) Determine X ’s profit or loss if the price of Mohana’s stocks is Rs. 53, when
the option is exercised.
(b) What is X’s profit or loss if the price of Mohana‘s stocks is Rs. 63 when the
option is exercised.
6. Consider two situations, a young man X in his early twenties— and single


ASSIGNMENTS
M.Com – 3rd Semester
Subject Name: Management Accounting
Subject code: MCC 304
Spring Drive 2013
4 credits (60 marks)
(BKID: B1611)
Answer the following questions. Each question carries 10 marks.
1. What are the various factors that affect the pricing of a product? 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
2. What are the steps involved in rational decision making? 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
3. What are the limitations of the opportunity cost approach? 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
4. Explain the concept of social cost benefit. 10 marks

(Answers for 10 mark questions should not exceed more than 400 words.)
5. Companies in India have felt the strong impact of globalization more than

many other countries. Do you agree with this statement? Give reasons to
support your answer. 10 marks
(Answers for 10 mark questions should not exceed more than 400 words.)
6. From the following information of Steel India Ltd. for the year ended 31st March,

2011, prepare their Social Balance Sheet as on that date: 10 marks
(i) A specialist has valued their human assets at Rs.828 lakhs.
(ii) Their investments were classified as:


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Examination Paper: BPO Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
BPO Industry
Section A: Objective Type (30 Marks)
•This section consists of Multiple Choices and Short notes type Questions.
•Answer all the questions
•Part one carry 1 mark each and Part Two questions carry 4 marks each.
Part One:
Multiple Choices:
1. Which of the following is not included in Porter’s Five Model for competitiveness?
a. Threat of New Entrants
b. Degree of Rivalry
c. Bargaining Power of Suppliers
d. Government Strategies
2. Which of the following is not a benefit of a BPO?
a. Cost Reduction
b. Cross – pollination of best products
c. Focus on core process
d. Automatic call distributions
3. In stage there is orderly transfer of activities to the service provider.
a. Negotiation
b. Ongoing Management
c. Implementation
d. Preparation
4. List the Process of Outsourcing in appropriate order:
i. Listing out available in – house resources
ii. Signing the contract
iii. Negotiations, including a letter of intent and usually a contract with terms & conditions
iv. ‘Steady state’ period, which makes the end of the transitioning phase and the beginning of
the cost cutting phase of the company
a. i, iii, ii, iv
b. i, iv, iii, ii
c. i, ii, iii, iv
d. I, iii, iv, ii
Examination Paper: BPO Management
IIBM Institute of Business Management 2
5. The BPO that handles almost all the transactional and administrative processes or other several
functions are:
a. Comprehensive BPO
b. Transactional BPO
c. Niche BPO
d. ITO
6. The model which is preferred when the client requires that the job should be done quickly and
successfully:
a. Revenue Distance Model
b. Global delivery Model
c. Built – Operate – Transfer Model
d. Blended Offshore Outsourcing Model
7. Which of the following is not a main certifying agency for Indian BPO?
a. IRDA
b. KPMG
c. DNV
d. STQC
8. Challenges related to information infrastructure and branding is a type of a KPO
challenge.
a. Internal Challenge
b. Industry Challenge
c. Customer Challenge
d. Competitor Challenge
9. Which of the following is not a dimension of service quality?
a. Empathy
b. Reliability
c. Assurance
d. Responsiveness
10. COPC – 2000 is a:
a. Quality Certificate
b. Measurement Certificate
c. Performance Certificate
d. Regulatory Certificate
Part Two:
1. Differentiate between BPO, KPO and PPO.
2. Define the term ‘COBIT’.
3. Write a short note on ‘Corporate Governance’.
4. Differentiate between BPO and Call Centers.
5. Define ‘Outsourcing’.
END OF SECTION A
Examination Paper: BPO Management
IIBM Institute of Business Management 3
Section B: Caselets (40 Marks)
•This section consists of Caselets
•Answer all the questions
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 Words)
Caselet 1
Company Background
CBay Systems Ltd. was founded in 1998 by Raman Kumar, Skip Conover and Mahidhar Reddy. The
Annapolis based healthcare BPO is a leading provider of medical transcription services to US hospitals.
CBay provides transcription and information management services to hospitals, integrated health care
facility networks, medical clinics and physicians. CBay’s HIPAA – complaint solutions leverage leading
Internet technologies and the world’s most highly credentialed transcriptionists to provide easier, more
secure, accurate and cost – effective medical transcription.
CBay’s Development and Process Centre is located in Mumbai and Bangalore, India. Additional offices
are located in Taylor, Michigan and Mumbai, Hyderabad, India. The company employs over 1,250 on its
own rolls and 2,500 employees on its franchisee rolls. An upwards of 3 million files are processed on an
annual basis.
The avert of government regulations such as the Health Insurance Portability and Accountability Act
(HIPAA) coupled with increasingly stringent insurance company requirements today are driving the need
for more efficient, accurate and secure medical transcription. Under HIPAA, transcription service
providers have to implement technology and business processes to ensure the security and confidentiality
of patient information, and establish an audit trail of all those who have accessed this information. This
area in the medical transcription space is CBay’s forte. CBay offers state of art in – house developed
software solutions, which enable total control over the entire transcription process – from dictation to
transcription to records management. “Our main USP is technology, which differentiates us from others”,
agrees Dinesh Kumar, Director of Indian Operations. HIPAA is likely to become a law sometime during
fiscal 2005 and conversion entails huge investments between US$ 18 to 23 Billion (greater than Y2K
solutions) and expertise in IT systems. It is here that CBay commands a strategic niche as its expertise in
technology will enable hospitals and medical practices to not only achieve full HIPAA compliance and
streamline transcription processing and management, but also importantly to realize substantial savings.
Also because all information can be accessed via standard Internet connections using existing hardware
and systems, there is minimum capital investment.
CBay has developed its infrastructure, hardware and software architecture with security as the paramount
concern. From state – of – the – art encryption technologies, redundant architectures and security
monitoring to disaster prevention and recovery measures, CBay has catered to all of the above issues.
“The primary challenge facing CBay developers are the automation of logistics”, feels Harsha
Kollaramaraju, the Chief Technology Officer of CBay. The amount of data to be handled, the number of
transactions that needs tracking is phenomenally high. Since CBay has a global delivery model, it is
important to have a system that is totally distributed, with different pieces in different places collaborating
to fulfill each transaction, he further adds.
The biggest challenge however is to handle the discrete elements such as dictation, demographics data,
medical reports, which are all separately created and processed, although they are part of the same
transaction. The software makes sure the integrity of data in each transaction and accurately delivers the
right data to right people in different places.
Examination Paper: BPO Management
IIBM Institute of Business Management 4
Operations Model:
CBay operates through a strong network of 35 franchisee centers that includes Captive centers in
Mumbai, Hyderabad and Bangalore. These franchisees are distributed in different parts of the country
covering all the metros Delhi, Mumbai, Hyderabad, Kolkata, Chennai, Bangalore and other major cities
like Trivandrum, Pune, Chandigarh, Guwahati, Baroda, Nagpur, Pondicherry etc. these centers have
either been started by individual entrepreneurs or have been the ventures of large established business
houses. All of these units work in close association with CBay, who helps them in training and
certification of the MLS, adhering to the quality norms, quality audits, work load balancing and all other
operational issues that arise from time to time. The work is routed to these different centers based on
several criterions such as amount of work these centers can handle, type of dictators they can handle, their
performance in terms of quality and their ability to return work within the predetermined timeframe. The
various franchisee centers transcribe the documents, check the quality through the various levels such as
proofers and editors and upload the records back to the CBay server in the pre – decided time frame.
These files are then randomly checked and only after the quality team is assured about the quality of
transcribed records, they are sent to the clients. The production units comply with the quality and time
constraints that CBay has promised its clients. Few centers also run multiple shifts and 24/7 operations to
cater client specific requirements. “are our partners in progress”, sums up Dinesh Kumar, Head – CBay
India Operations, who is also responsible for liaison with these franchisees or production units as they are
more fondly called. CBay’s offices in Mumbai and Bangalore manage the Indian operations. These
offices have 24/7 operations to provide support to vendors and service the clients.
Solutions offered by CBay
Different types of healthcare providers characterize the US healthcare industry. There are small 4 – 5
doctor practices, medium sized clinics operating with 20 – 25 doctors and operating out of more than one
location and large hospitals where operations and other complex medical procedures are conducted. These
entire have different type of work also varies. For example, a large hospital will have more of operative
reports while a small clinic will normally have more of operative reports while a small clinic will
normally have more of office notes or follow up reports. CBay has solutions of all of these types of
possible clients. Very broadly, CBay offers the following four types of solutions:
1. CATTS – CBay’s automated Transcription Tracking System allows hospitals and clinics on legacy
systems to tap CBay’s networks of 2500 transcriptions in the US and India.
2. CBayScribe: A sophisticated recording, routing and distribution portal that is combined with unrivalled
transcription expertise to meet the needs of small and medium sized physician practices.
3. CBay Flo – An advanced solution for recording, routing, transcription and reconciliation, with HL7
integration of large hospitals and clinics.
4. A+ Network – An end to end dictation, transcription and document management platform offered to
large integrated healthcare networks.
Each of these solutions has several production units attached to it. There are some production centers that
operate on multiple platforms. Each of these has a separate QA center to monitor and control quality.
Through a part of the same organization, they operate independently as they cater to completely different
profile providers and hence have requirements that are different. As each of these uses a different
software platform, the operations guidelines differ.
CATTS
CBay’s Automated Transcription Tracking System (CATTS), allows the doctors, administrators etc. to
view the status of a record from the moment it enters the system until the final transcribed version is sent
Examination Paper: BPO Management
IIBM Institute of Business Management 5
back to the hospital/clinic. This software allows the users to know the status of their dictated record all the
time, every time till they get the transcribed record back. By means of a simple query into the CATTS
database, the system can provide the status of every dictated voice file. CATTS is a manually operated
platform, which is being slowly transitioned to other more automated platforms.
CBayScribe
CBayScribe is the first end – to –end service that gives medical practices the speed and efficiency once
reserved for large hospitals. Physicians dictate on digital recorders, over the phone, or on a PDA
(Personal Digital Assistant). Transcriptions are guaranteed next day, with 98 – point accuracy. And
detailed reports can be accessed over the Internet, any time, from any place. CBayScribe aims to fulfill
the transcription needs of a physician practices, medium sized and smaller clinics etc. with the level of
security and audit trail to meet HIPAA standards.
CBayScribe provides the dictators with Olympus Dictaphone, which has the capacity to store upto two
and half hours of dictation. They can dictate the patient records and details at their leisure and upload
either all at once or in batches as per their convenience. Report Pro allows the doctors to upload the
dictation to the CBay server or CBayScribe web services as it is called. The webserver routes these files
based on how these dictators have been allocated to the production units, their capacity and some other
criterion to the production centers. It also automatically sends the accessory documents such as
demographic information (about the patient whose medical record is to be transcribed), templates related
information and any other instructions given by the doctors to the respective franchisee/captive units.
CBay Flo
CBay Flo is the latest transcription platform devised by CBay’s software development team in Bangalore.
It enhances the ease with which transcription jobs are managed easily. CBay Flo facilities ease of
operation at every step of the transcription process right from capturing the dictators from a legacy server
or from its dictation server to allocation of dictations to stipulated transcriptionists automatically,
reducing the time needed for the transcriptionist to access the dictation. CBay Flo uses a Six Sigma
process for quality management. This process ensures the accuracy of the document in meeting customer
requirements with regards to consistent quality and turnaround time. CBay Flo has various delivery
mechanisms for the delivery of transcription reports. The reports can be printed or faxed or can be
directly delivered to an HIS (Health Information System). This allows the reports to be generated using
RTF, PDF and Plaintext formats. CBay Flo facilitates a free archival of all the transcribed reports on its
servers. CBay clients can use this facility to obtain an older transcribed report. CBay Flo is a completely
HIPAA complaint solution for managing transcriptions. It uses 128 – bit encrypted channels for the
transfer of jobs and a complete audit trail for each job. There is also a physical security provided to
servers, which host the dictators and transcription reports. The Electronic signature E – sign feature
provides a mechanism of remote Internet signing with automatic tracking of records on every edit for
compliance auditing purposes.
A+ Network
A+ Network is the winning combination of leading edge HIM software and unrivaled transcription
expertise. A+ Network tracks when and where each report is accessed and by whom. Every activity such
as dictating, transcribing, viewing, printing, faxing, QA editing, and physician – signing occurrence is
audited with HIPAA – complaint audit reports. In order to provide a fully outsourced, exceptionally
flexible turnkey transcription service combining unrivaled transcription expertise and leading HIM
software, CBay has tied up with Arrendale Associates. The A+ Network handles everything from
integrating the existing, dictation process, full transcription, comprehensive document management and
achieving. All of this is done on CBay’s secure servers. 7x24x365 access over the Internet is protected by
complete audit trails and high – level security to meet and surpass strict HIPAA requirements.
Examination Paper: BPO Management
IIBM Institute of Business Management 6
Question:
1. Discuss in detail about the solutions offered by CBay to the healthcare providers.
Caselet 2
Company Background
Suyash software Private limited started as a franchisee of CBayScribe in the month of May 2002 in
Nagpur, Central India. The year 2003 was very difficult for healthcare BPO franchisees as a number of
companies had shut shop due to quality issues and several people had become unemployed. All of this
had made people skeptical about the profession and its long – term potential. “Since Suyash began as a
franchisee of CBay, getting business was never any issue with us and hence we could concentrate on
quality and employee development,” says G. R. Thengdi, chairman of Suyash Software. “Nagpur has a
good educational base with thousands of graduates being churned out every year. Unfortunately
employment opportunities are not commensurate with the supply of graduates. This means that a large
chunk of the population is perennially in search of jobs. Our company targets this very group, grooms
them in the nuances of the healthcare BPO job and provides them a career which is life- long, solid,
progressive and satisfying,” he adds.
“As a franchisee of CBay we got a tremendous head start, right from the recruitment of transcription staff
to orienting them in the rigorous quality requirements and standards of CBay in particular and HIPPA in
general, to advise on technological setup. CBay helped us thoroughly at every stage,” says Samit
Admane, Production Head at Suyash Software. CBay has pooled its capsule and every franchise or
production unit has access to this.
“Currently the company is fully involved in offering only transcription services to the clients of CBay.
But we might plan to move up the value chain in the near future. This would mean offering other related
services such as medical coding, billing etc,” says Thengdi.
Career Opportunities
Training is the first and only entry point into the profession. Graduates of any discipline are taken.
However science graduates learn faster as they are already familiar with the human body, anatomy etc (as
these are part of the biology course at the final school-leaving exam syllabus). The training programme is
divided into various modules include courses on medicine, anatomy, pharmacology, English grammar,
transcription style and method, accent training (to understand, not to speak ),typing skills, training in
using Internet search engines, basic computer and keyboard skills etc.”Quality consciousness, time virtues
that need to be ingrained at this stage itself,” feels Shirish Baptiwale, head of training at Suyash. “Once
these virtues become virtues become a habit, you have long-term good employs with you,” he adds.
Suyash has a full-fledged training centre and conducts training programmes throughout the year. Topics
like medicine and pharmacology are quite daunting for students coming in from non – science
backgrounds and they also need to be constantly motivated and encouraged. “The first one month is
difficult, after which they get into the groove,” says Dr Swapan Dutta, who teaches medical subjects at
the Suyash Academy of Medical Transcription.
New recruits at Suyash are selected from among the trainees or hired directly as an MLS if they have
already undergone a training programme elsewhere and pass the entry – level transcription test. Growth is
completely performance – based. “Of course, other things like attitude to work, attendance and sincerity
are also rewarded,” says Thengdi. Suyash has had instances of MLS becoming editors in matter of months
simply because they demonstrated the necessary qualities mentioned above. The owners are directly
involved in all aspects of the business, even day – to – day operations. The company follows open – door
policy and anybody can at any point of time talk to anybody in the company, including the top
management. This gives everybody the confidence that they will be listened to and get the same
Examination Paper: BPO Management
IIBM Institute of Business Management 7
opportunities as anybody else. In addition to the salary there is an incentive scheme that automatically
rewards hard work and sincerity.
“Suyash aims to be one o the best employers, and provide its employees more than just a job. The
company also regularly organizes programmes to distress its staff members. The first of May every year
is celebrated as Suyash Day, when all members participate actively to make it memorable. In winter, a
picnic is organized for everybody. All birthdays are celebrated, and a Diwali party is a regular affair. We
have several plans in the pipeline to make working with Suyash a happy and growth – oriented journey,”
adds Thengdi.
Future
This future is here to stay; no backslash or any other problem can stop the outsourcing of jobs in the
healthcare sector. This is because here there are no job losses. No American loses his/her job because of
outsourcing; it is used to bridge the severe demand – supply imbalance in the US. “This is a sound long –
term career with growth opportunities not only within the company but even outside it, i.e.,
entrepreneurial opportunities are plenty. India has already established its track record of providing quality
service in the tightest of time schedules. We must take advantage of this opportunity and become a part of
the profession,” feels Thengdi.
Question:
1. Discuss in detail about the career opportunities with Suyash software.
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should form the part of your answer (Word limit 200 to 250 Words )
1. Explain porter’s Five Forces Model of Competition with reference to the BPO Industry in India.
2. Discuss in detail the main challenges of BPO Industry.
3. What are the different models of Business Process Outsourcing?
END OF SECTION B
END OF SECTION C

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Examination Paper: BPO Management
IIBM Institute of Business Management 8
IIBM Institute of Business Management
Examination Paper MM.100
BPO and KPO Management
Section A: Objective Type (30 Marks)
•This section consists of Multiple Choices/Fill in the Blanks and Short notes type Questions.
•Answer all the questions.
•Part one carry 1 mark each and Part Two questions carry 4 marks each.
Part One:
1. Manpower can be retained by which of the following technique:
a. Comfort and Care
b. Problem-Solving technique
c. Attention
d. Proper Training
2. Which of the following is not a challenge to the BPO Industry?
a. Data Security
b. Poor Infrastructure
c. Attrition
d. Lack of Identity
3. Pricing technique where a customer pays a flat rate for services is:
a. Variable Pricing
b. Unit Pricing
c. Fixed Pricing
d. Risk/Reward sharing
4. A MIS report that deals in compliance related to quality and timeliness is:
a. Cash Tracker Report
b. Senior Management Report
c. SLA Compliance Report
d. Production Report
5. Off – Shoring means _________________________________.
6. Size, quality, labor cost etc. are categorized into which form of ITES to be outsourced:
a. People Attractiveness
b. Labor Attractiveness
c. Location Attractiveness
d. Quality Attractiveness
7. The risk that include errors in estimating overall time for mitigating is a:
a. Data Security Risk
b. Transition Risk
c. Transactional Risk
Examination Paper: BPO Management
IIBM Institute of Business Management 9
d. Loss of Control Risk
8. Mitigating of Risk means __________________________________________.
9. Which of the following is not a benefit derived from BPO?
a. Improved Accountability
b. Operational Cost Control
c. Improved HR
d. IPR Protection
10. The service that comprises of areas related to the functional operations is:
a. Vertical Service
b. Horizontal Service
c. Diagonal Service
d. Service Focused Service
Part Two:
1. Define the term ‘Emotional Intelligence’.
2. Differentiate between BPO and KPO.
3. Discuss in brief the Web – based Market Research process in the KPO’s.
4. Write a short note on ‘Change Management’.
5. Discuss in brief the problems faced by BPO’s.
Section B: Caselets (40 Marks)
•This section consists of Caselets
•Answer all the questions
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 Words)
Caselet 1
With the mission that reads “To add value to our client’s business by providing cost – effective premium
– quality customer management services and be the preferred vendor for off shored outsourced BPO
services”, Intelenet Global definitely is set to go places. A joint venture between the mighty TATA
Consultancy services (TCS) and the strong Housing development Finance Corporation (HDFC), Intelenet
aims to deliver business processes outsourcing (BPO)solutions to organizations in the US, UK and
Canada. Intelenet’s parentage enables it to deliver scale, infrastructure and business continuity due to its
deep financial strength. TCS brings to Intelenet a vast and rich experience in executing and maintaining
mission – critical projects. TCS’ prowess in technology implementation is unchallenged. And its
knowhow in domain capabilities and a strong project management is invaluable. HDFC is a complete
END OF SECTION A
Examination Paper: BPO Management
IIBM Institute of Business Management 10
financial conglomerate in itself with proven competencies in banking, insurance, mutual funds, asset
management and, of course, its core strengths, mortgage and properties. It brings to Intelenet its
experience in customer management process, back office operations and property management.
Together TCS and HDFC provide Intelenet the tools and resources necessary or effective customer
service in the respective business domains. “Over and above all this, we get to learn and implement the
best practices in the areas of migrating expertise, deploying technology to improve the efficiency of any
project and last but not the least, operational expertise in handling a process,” says Sushil kumar, the
proud CEO of Intelenet. “Also, the goodwill TCS has created outside India, domain expertise (finance)
from HDFC, and of course no anxieties about funding requirements etc, are some other advantages of
belonging to such strong parents. Ours is a domain-led organization, thanks to our strong parents, that
allows us to stand apart,” he adds. “Intelenet’s ability to offer an end-to-end service – from a basic service
to complex task that involves decision making in its main marketing pitch.”
Contract Centre Operation
The contract centre is the most vital part of the company with almost 70 percent of the staff engaged in
this activity. Intelenet caters to several clients from the UK and the USA. Currently, call centre operations
are in the areas of banking & finance, insurance, telecommunications, hospitality, retail and travel. The
4,000 – odd people take almost 5,00,000 to 5,50,,000 calls a day on average making it close to 20 to 180
calls per person per day. A simple order call can take anything between 165 and 240 seconds while a
technical process call takes as high as 10 minutes, while a service level agreement call takes around 9
minutes, according to Shyam Krishnan, Head of Operations. It is important to perform equally well in
each call; since each call is broadly of the same nature, monotony creeps into the job and the fact the
CSAs are constantly bombarded with calls one after the other makes the job highly stressful. Intelenet’s
infrastructure, employee appreciation programme, rewards and certificates signed by CEO himself, Hall
of fame nomination for deserving employees etc are some of the activities conducted regularly to destress
CSAs and keep their motivation level high.
Intelenet has implemented process re-engineering tools and techniques for high efficiency. The
advantages are two- fold: one, the CSA gets a breather for a second that can be used to sip water etc and,
two; the CSA does not have to repeat the greeting to everybody thus reducing some of the monotony of
the job. This has been a formidable achievement for Intelenet.
Training
Training is the most important part of a call centre operation, and given the scale, attrition and ramp-up
plans most of the companies have there are 600 to 650 people under training at any given point in time,
says Sheldon D’Souza, head of Training at Intelenet. Training is usually a 45- day programme with some
minor variations due to nature of process-based training. Training begins with a strong focus on
interpersonal and English-language skills, i.e., the science of language. Trainees are taught to ‘think in
English and then speak in English” as most Indians are used to thinking in their native language and then
speaking in English. This creates some obvious problems, which have to be addressed in the first part of
the training programme.
The next level is customer service training, which mostly involves culture training, rules of courtesy,
politeness and friendliness, sensitization programme – to culture, to individualism, need for privacy etc.
Intelenet believes that history, geography and economy effect culture and hence has introduced a session
called ‘Cause and Effect Analysis Culture’ in all its training programmes. This is absolutely unique in the
BPO industry. This is followed by a programme called ‘Com feel America’. This consists of an
introduction to the basic culture, heritage, mannerisms, style of talking, compulsions, religious affiliations
and sentiments etc of Americans from the East Coast, the West Coast and Central America. The second
level lasts 120 hours.
Level three is process-based training that focuses on the actual process that the trainees will handle after
completion, like insurance, credit cards, and telecom etc. Simulation techniques, actual customer calls for
Examination Paper: BPO Management
IIBM Institute of Business Management 11
testing etc. are some of the tools used for this level of training. How long this takes depends on the depth
of the process – i.e., a simple outbound process can take up to five days while an inbound transaction –
oriented process can require up to 20 days of training.
Then starts the on-the-job training (OJT), which is exposure to actual work. They listen to live calls and
then start taking calls themselves. OJT involves low quantity but high supervision. The OJT programme
is also used to plot the learning curve of the trainee and hence the success, flaws, issues with the training
programme. At every stage of the OJT, there is detailed feedback about the training programme – i.e.,
what are the improvement areas, where changes are required etc. Correlation studies are conducted
between the high scores in training versus high scores in operations. All of this is to improve upon the
training system. Throughout the training programme, teamwork is emphasized and a culture for working
in teams is instilled into the trainees. A salary is paid throughout the training programme at Intelenet.
Trainees, on the successful completion of OJT, join as Customer Service Associates.
Human Resource Management
Human Resource Management is the backbone of any company, especially of a BPO unit due to the
youthful profile of its employees. And to top of it, the nature of work is highly stressful – not just the job
itself, which involves handling customers diligently and caringly, but the erratic hours of work can also
take its toll on the motivation of employees. Employees need to know that they are important for the
organization and Intelenet’s ‘people first’ policy focuses on just that. An example of this policy is the
commissioning of gallops agency to conduct a free and fair survey of Intelenet’s employees – the
problems they face and the issues that bothered them across 12 questions. The recommendations of the
gallops survey were translated into an action plan.
‘Work hard, Play Hard’ is the motto and programmes are arranged to create the fun element that not only
destresses CSAs but motivates them. In the second week of January (2004) Intelenet organized
‘Employee Appreciation Week’. Employee appreciation is a core value building process. The activities
included in the week-long programme were: indoor fun cricket matches, a ‘Mr. and Ms. Intelenet’ awards
night, daily themes and many other interactive sessions, including a raffle to support a charity of
Intelenet’s choice. The various motivational programs include ‘Best Employee Award’, Hall of Fame
nomination, on-the-spot prizes etc.
Trends and Future
The benefits of outsourcing are so immense and the companies are already realizing the cost benefits
without any compromise on quality or time. This makes this wave unstoppable. Resistance from
managers dies down the moment they are convinced of the potential benefits of outsourcing. This makes
future bright and an opportunity to have a long-term career prospects for aspirants in this industry.
Questions:
1. Discuss about the various training programmes offered by Intelenet Global Company.
2. Write a short note on:
•Contract Centre Operation
•Human Resource Management
Examination Paper: BPO Management
IIBM Institute of Business Management 12
Caselet 2
Introduction
Hinduja TMT (HTMT) is the flagship company of the multibillion-dollar Hinduja group with offices in
the US and UK and delivery centres in India and the Philippines. HTMT is a SEI CMM level 4 company
and is ranked at no. 8among the 400-odd BPO providers in India (Source: Nasscom) HTMT has also been
ranked the no.2 healthcare BPO provider in India for employee satisfaction (Source: Dataquest). HTMT
claims to be the country’s first convergence corporation; its vision is to become a ‘scale player’ and
leader in its core information technology business by leveraging the strength of its customer base, breadth
and depth of its service lines and management bandwidth. The Hinduja Group provides a wide range of
products and services in over 50 countries and has over 25000 people working for them worldwide.
The group’s activities are divided into three core areas:
•International trading
•Investment banking
•Global investment
With interests in technology, media and telecom, HTMT has the capacity to offer high-quality, costeffective,
end-to-end solutions or breadth of experience across multiply technology platforms and
verticals to enhance the business of its customer worldwide. This is because of the remarkable advances it
has achieved in modularity through subsidiaries in media and telecommunications, which are designed to
function independently and yet to work together as a whole, coalescing technology.
BPO Arm HTMT
HTMT is a one-stop outsourcing company that can provide IT services and BPO/contact centre services
to customer all under one roof. HTMT’s IT services provides application development & maintenance,
legacy migration services, engineering design services and SAP implementation services. These services
are complemented by HTMT’s BPO services in the area of back office processing – claims processing,
technical help desk support, contact centre services, payroll processing, accounts receivable and accounts
payable services. HTMT offers BPO services for the following domains: insurance, banking & finance,
manufacturing, telecom, FMGC and customer durables.
Disaster Recovery Centre
HTMT has three centers spread over multiply locations in Bangalore, Mumbai, and Philippines to ensure
business continuity. “We realized that India and Philippines can complement each other’s strengths –
India for its non-voice based capability and the Philippines for its voice-based capability. We entered into
a marketing tie-up with a company in the Philippines to get a foothold there and later decided to acquire
the company,” says R. Mohan, president & CEO of HTMT’s IT Division. HTMT has exhaustive
documentation defining the processes and procedures to be adopted in case of relocation due to a disaster
or business interruption. This documentation is part of the quality manual designed by KPMG for ISO
9001:2000. Being an ISO 9000:2000 certified company; the same can be shared with the client on
request.
Activities
Insurance Claiming Process
Outsourcing of insurance claims processing to India and other low- cost destinations is a rapidly growing
segment. Some large insurance companies have started captive centers in India to take advantage of the
cost containment option that India offers while some have preferred to outsource the work to a third-party
BPO service provider. HTMT is by far the largest player in the area of insurance claims processing in
India and is currently working for two Fortune 250 American insurance companies. More than 1,000
Examination Paper: BPO Management
IIBM Institute of Business Management 13
people are working in this activity and it is likely to scale up and double the current strength in the near
future.
Currently HTMT processes claims in the following areas:
•Traditional dental & medical
•Health maintenance organization (HMO)
•Coordination of Benefits (COB).
•Claim resolution processing (CRP)
•Over payment recovery (OPR)
•Paper referral processing (PRP)
•Private provider organization (PPO)
•Claims audit
•Worker’s compensation
•Automobiles
•Property
•Liability
More than 85,000 claims are processed in a single day. The process involves eight stages and the training
programme lasts for almost one year.
Contact Centre Operation
HTMT’s contact centre activity began in 1996 and since then it is growing from strength to strength.
Currently working with US/UK customers in the telecom, consumer durables, financial services and
FMCG areas, it provides services like customer care, provisioning, marketing, technical testing, order
administration, telemarketing, product recall and directory enquiries. With about 1,400 plus agents, this
activity is likely to double in the near future.
Future Plans
HTMT’s future plans for the IT business are:
•Leverage strong domain expertise in insurance and telecom to grow the existing BPO and call
centre business.
•Enter the European market for BPO Business.
•Focus on continuous high-quality execution of current contracts for higher ramp-ups.
•Move up the value chain in the BPO business by tapping synergistic opportunities like high-end
call centre business from the same client.
•Enter new markets and leverage strong discrete manufacturing expertise for software
development and maintenance business.
•Graduate from conventional and collaborative outsourcing to transformational outsourcing.
•Inorganic growth in IT services/IT- enabled services will also be a key growth strategy in the
future.
Questions:
1. Discuss about the various activities performed by Hinduja TMT.
2. Write a short note on:
•Disaster Recovery Centre
•BPO Arm in Hinduja TMT
END OF SECTION B
Examination Paper: BPO Management
IIBM Institute of Business Management 14
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should form the part of your answer (Word limit 200 to 250 Words)
1. Discuss the different strategies that are adopted by the BPO’s to control their Attrition.
2. What are the Pros and Cons of BPO?
3. Write a note on the SWOT Analysis of Indian BPO Industry.
S-2-210311
END OF SECTION C