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Wednesday 11 June 2014

SMU Project Management 4th sem assignments: contact us for answers at assignmentssolution@gmail.com



ASSIGNMENT
DRIVE           SPRING 2014
PROGRAM   MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDPMN (SEM 2)
SUBJECT CODE & NAME           PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT
BK ID             B1344
CREDIT AND MARKS      4 CREDITS AND 60 MARKS

Q.No   Criteria           Marks             Total Marks
1          Write short notes on:
Q sort method of project selection
Basic components of a network
Project cost
Resource smoothing

A        
Q sort method of project selection
Basic components of a network
Project cost
Resource smoothing
            10 (2.5 marks each)   10
2          What are the three methods for determining the forecasted cost at completion? Explain.
A         Listing of the three methods for determining the forecasted cost at completion
Explanation of three methods          1
9(3 marks each)         10
3          Describe the different stages in Project management.
A         Explanation of the different stages in Project management     

SMU MBA Finance 4th sem assignments; Spring drive: Contact us for answers at assignmentssolution@gmail.com



Assignment Drive SPRING 2014 Program MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2 Subject code & name MB0052 – Strategic Management and Business Policy Book ID B1699 Credit and Max. Marks 4 credits; 60 marks Note: Answer all questions. Each question is followed by evaluation scheme. Q. No Questions Marks Total Marks 1 Define the term ‘strategy’. Explain the concept of ‘strategic window’. Definition of strategy 3 10 Explanation of the concept of strategic window 7 2 The essence of business continuity is that businesses need to be planned not only for today, but also for tomorrow, that is, for the future. Write the meaning and importance of business continuity planning. Explain any two strategies for business continuity planning. Meaning of business continuity planning 2 10 Importance of business continuity planning. 3 Explanation of any 2 business continuity planning strategies 5 3 Write a brief note on ‘Strategic Audit’. Meaning of strategic audit 3 10 Explanation of strategic audit 7 4 Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things: cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major factors of cost efficiency. Introduction of cost efficiency 2 10 Explanation of four major factors of cost efficiency 8

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Examination Paper of Corporate Governance
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM. 100
Corporate Governance
Section A: Objective Type & Short Questions (30 Marks)
•This section consists of Multiple Choice & Short Note Types questions.
•Answer all the questions.
•Part one carries 1 mark each & Part Two carries 5 marks each.
Part One:
Multiple Choices:
1. ________A group of persons chosen to govern the affairs of a corporation or other large institution.
a .Memorandum of Association
b. Nomination Committee
c. Board of Directors
d. Shareholders
2. BIFR stands for_______
a. Board of India and Financial Reconstruction
b. Board of Industrial and Financial Reconstruction
c. Board of Industrial and Finance Reconstruction
d. None of the above
3. ________is a review in which an auditor analyzes and verifies various records and processes relating to a
company‟s quality program.
a. Cost Audit
b. Quality Audit
c. Internal Audit
d. None of the above
4. Which of the following comes under in Justification?
a. Long Run Viability
b. Better Environment
c. Public Image
d. All of the above
5. USEPA stands for_______

Tuesday 10 June 2014

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IIBM Institute of Business Management
Examination Paper MM.100
Advertising Media Planning
Section A: Objective Type (30 marks)
• This section consists of Multiple Choice questions & short note questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Advertising done once a month is calleda.
Continuity
b. Flighting
c. Pulsing
d. All of the above
2. Classification of geographic areas includea.
Regions
b. TV  market  delineation  such  as  DMA’S
c. Age
d. Both a & b
3. The data set contains the boundaries for metropolitan & micropolitan statistical areas in united
states is known asa.
Designated market areas
b. Metropolitan & micropolitan statistical areas
c. Core-based statistical areas
d. None of these
4. Which of the following is the general media planning sites:-
a. Advertising media internet center
b. Media post
c. Both a & b
d. Media mark research & intelligence
5. Arrange the following into classic Engel/kollat model of the buying process.
a. Search for alternatives to solve the problem
b. Alternative evaluation
c. Post purchasing evaluation
Examination Paper of Media Management
IIBM Institute of Business Management 2
d. Problem recognition
a. i, ii, iii, iv
b. ii, I, iv, iii
c. iv, I, ii, iii
d. iii, iv, ii, i

Monday 9 June 2014

SMU Assignments Spring 2014 : Contact us for answers at assignmentssolution@gmail.com



ASSIGNMENT
DRIVE           SPRING 2014
PROGRAM   MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDIB (SEM 2)
SUBJECT CODE & NAME           IB0015- Foreign Trade of India
BK ID             B1908
CREDIT & MARKS            4 CREDITS, 60 MARKS

Q.No   Questions        Marks             Total Marks
1          Give a brief overview of India’s foreign trade since independence.
Seven phases 10        10
2          What is the role of services exports in recent years in India’s composition of trade? Discuss.
India and services trade        10        10
3          Discuss the salient features of Foreign Trade Policy 2009-14.
Objectives
Aims, schemes and announcements             4
6          10
4          Write short notes on:
a. Export promotion councils
b. India Trade Promotion organization


a. Role of Export promotion councils
b. Role of India Trade Promotion organization
            5
5          10
5          What are Special Economic Zones? Write one sentence each on any 5 SEZs in India.
Meaning and role of SEZ
5 SEZ 5
5          10
6          What is the need and role of Focus Market Scheme? Discuss in detail.
Focus market scheme            10        10


ASSIGNMENT DRIVE SPRING 2014 PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDIB (SEM 2) SUBJECT CODE & NAME IB0016/IB0019– GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT BK ID B1661 CREDIT AND MARKS 4 CREDITS AND 60 MARKS Q.No Criteria Marks Total Marks 1 Write short notes on: • Logistical packaging Global supply chain collaboration Free trade zones Shipbuilding A Logistical packaging Global supply chain collaboration Free trade zones Shipbuilding 10 (2.5 marks each) 10 2 Explain the concept of charter arrangement. A Explanation of charter Explanation of types of charter arrangements Explanation of charter agreements pricing terms 1 6 (2 marks for each charter) 3 (1 mark for each pricing term 10 3 Write short notes on

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Holden Electrical Supplies Company

Holden Electrical Supplies Company, Cincinnati, Ohio, manufactured a wide line of electrical equipment used in both home and industry. The sales force called on both electrical wholesalers and industrial buyers with the greater part of their efforts concentrated on industry buyers. The industrial products required considerable technical expertise upon the part of salespeople. Sales offices situated in twenty cities spread over the country had two hundred sales personnel operating out of them. In the past eight years sales volume increased by more than 50 percent, to a level of nearly $150,000,000. The fast rise in sales volume and the accompanying plant expansion created a problem in that more sales personnel were needed to keep up with the new accounts and to make sure the additional plant capacity was used profitably.
    In addition, Holden’s sales recruiting problem was compounded by a noticeable decline in the number of college seniors wanting a selling career. Holden recruiters had observed this at colleges and universities where they went searching for prospective salespeople. Another indication of the increased difficulty in attracting good young people into selling was aggressive recruiting by more and more companies. These factors combined to make the personnel recruiting problem serious for Holden; consequently, management ordered an evaluation of recruiting methods.
     Virtually all Holden salespeople were recruited from twenty-five engineering colleges by district sales managers. Typically, Holden recruiters screened two hundred college seniors to hire ten qualified sales engineers. It was estimated to cost Holden $600 to recruit a candidate. Management believed the college recruiting program was deficient in light of the high cost and the fact that only 5 percent of the candidates interviewed accepted employment with Holden.
    Evaluation of the college recruiting program began with the College Recruiting Division of the company asking district sales managers for their appraisals. Some district managers felt that Holden should discontinue college recruiting for various reasons, including the time required for recruiting, the intense competition, and the candidates’ lack of experience. Other district managers, however, felt the program should continue with a few modifications, such as recruiting college juniors for the summer employment more or less on a trial basis, concentrating on fewer schools, and getting on friendly terms with placement directors and professors.
    Holden’s general sales managers favored abandoning the college recruiting program and believed the company should adopt an active recruiting program utilizing other sources. He reasoned that, while engineering graduates had a fine technical background, their lack of maturity, inability to cope with business-type problems, and their lack of experience precluded an effective contribution to the Holden selling operation.

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CASE – 1   THE POSITIONING APPROACH OF HIGH-END JEWELRY STORES

Some industry experts strongly believe that retailers have contributed to an increasing confusion in the positioning of jewelry: “The mass merchants have gone class by making diamonds more affordable to all the income stream, and the upscale merchants have reached down to the masses a bit.”

The blurred positioning of diamond jewelry can be seen by reviewing the sales approaches by retail firms as disparate as Wal-Mart (www.walmart.com), department stores, and Tiffany (www.tiffany.com). Wal-Mart, a chain more associated in buyers’ minds with the sale of inexpensive housewares and clothing, is now leading seller of diamonds costing about $100 or so. Department stores also tend to sell a wide range of popularly priced jewelry to a broad-based market. Tiffany has recently broadened its appeal (and moved somewhat downscale) by opening more stores at mall locations, introducing a Web site, and promoting items ranging in price from $200 to $100,000. Why? A Tiffany spokesperson says, “We believe advertising a wide range of price points helps build long-term relationships with people, including those who merely aspire to be Tiffany customers. In response, a critic of Tiffany’s mass market shift asserts that “by making itself accessible to the lower end, Tiffany has watered down what was once a truly exclusive brand—and there’s no going back.”

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Note: Both the sections are Compulsory

SECTION 1: Solve both the case studies

CASE – 1   MEDIA RELATIONS

Indefinite Strike by Employees—Role of PR: The VSNL Experience

VSNIL—the erstwhile Overseas Communication Service (OCS), and Navratna Central Public Enterprise—had always had a very cordial employee-employer relationship. The problem started when the Government of India decided to allot PSU employees shares of the company they worked in. while other Navratna companies allotted shares to their employees, VSNL did not do so. The reason for the delay VSNL was going for a GDR (global depository receipt) issue at that time, and the ministry of communications wanted to complete the issue before allotting the shares to the employees.

But after the GDR issue, a technical problem about the price at which the shares were to be issued to employees arose. The VSNL employees demanded a share price that was in accordance with the first disinvestments to the institutional investors in 1992—Rs 216 per share or Rs 10 each. But the ministry maintained that since the shares were not allotted to employees at that time for whatever reason, they could be allotted now only according to market rates, with a 15 per cent discount as per finance ministry rules.

The market value of the shares at that time was in the range of Rs 1,000 and Rs 1,100. For the employees, buying their quota of shares at those prices was a very costly proposition. They demanded that they should not be penalized for the government’s inability to issue the shares to them at the time of the first disinvestments. This was not acceptable to the government. Hence the employees decided to go on indefinite strike to compel the government to allot shares to them at Rs 216 each, instead of market rates with a 15 per cent discount as suggested by the government.

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Examination Paper of Project Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code- C101 Project Management
Section A: Objective Type (10 marks)
•This section consists of Multiple choice questions
•Answer all the questions.
•Each question carries 1 mark.
Multiple Choices:
1. „PERT‟ stands for_______________
a. Program evaluation and review technique
b. Program evaluation and review technology
c. Programmer evaluation and review technique
d. Project evaluation and review technique
2. Project manager is responsible for______________
a. Overseeing change
b. Cross functional activities
c. Ever changing set of task
d. All of the above
3. What is the last step in the four – stage planning process for selecting information technology
projects?
a. Information technology strategy planning
b. Business area analysis
c. Project planning
d. Resource allocation
4. __________________ is a document that formally recognizes the existence of a project and
provides direction on the project‟s objectives and management.
a. Project charter
b. Preliminary scope statement
c. Business case
d. Project management plan
5. What symbol on a Gantt chart represents a slipped milestone?
a. A black arrow
b. A white arrow
c. A black diamond
d. A white diamond
6. What type of diagram shows planned and actual project schedule information?

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Principles and Practices of Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
Principles and Practices of Management
Subject Code-B101
Section A: Objective Type & Short Questions (30 marks)
•This section consists of multiples choice and short notes type questions
•Part one carries 1 mark each & part two carries 5 marks each.
•Attempt all questions
Part One
Multiple Choices:
1. A plan is a trap laid to capture the ________
a. Future
b. Past
c. Policy
d. Procedure
2. Which of the following is the function for employing suitable person for the enterprise?
a. Organizing
b. Staffing
c. Directing
d. Controlling
3. ___________ means “ group of activities & employees into departments”:
a. Orientation
b. Standardization
c. Process
d. Departmentation
4. This theory states that authority is the power that is accepted by others:
a. Acceptance theory
b. Competence theory
c. Formal authority theory
d. Informal authority theory
5. Which of the following means dispersal of decision-making power to the lower levels of the
organization?
a. Decentralization
b. Centralization
c. Dispersion
d. Delegation
6. This chart is the basic document of the organizational structure:
a. Functional chart
b. Posts chart

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Semester I Examination Paper
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Principles and Practice of Management
Section A: Objective Type (30 marks)
This section consists of Multiple Choices & Short Notes type questions
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part one:
Multiple choices:
1) ________ Decisions relate to the day to day operations of the enterprise generally taken by middle and
lower level management.
a) Productive
b) Qualitative
c) Non- productive
d) Operative
2) Organizational MBO was invented by ________.
a) Go slaws
b) Peter Drucker
c) W . Taylor
d) J G Melon
3) Barriers to delegation of authority would be:
a) Fear of loosing status by managers
b) Over-confidence among managers
c) Lack of trust in subordinates
d) All of the Above
4) 'Span of control' is also referred to as span of _______
a) Management
b) Delegation
c) Life
d) Practice
Semester I Examination Paper
2
IIBM Institute of Business Management
5) Learning from mistakes is often more powerful than learning from________.
a) Mentoring
b) Success
c) Failure
d) Process
6) ________ provides all types of help required to make the business more efficient and profitable.
a) Mediators
b) Consultants
c) Help Department
d) Government
7) Management is said to be the combination of three factors, arts, science and the third is
a) Retrenchment
b) Projection
c) Economics

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Examination Paper of Personnel Management 
IIBM Institute of Business Management 3 

Examination Paper of Personnel Management 
IIBM Institute of Business Management 2 

Examination Paper of Personnel Management 
IIBM Institute of Business Management 1 

IIBM Institute of Business Management
Examination Paper MM.100
Personnel Management
Section A: Objective Type (30 marks)
• This section consists of Multiple Choice questions & short note questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part Two questions carry 5 marks each.

Part One:
Multiple Choices:
1. Goal setting theory is developed by
a. Vroom
b. Edwin Lock
c. Alderfer
d. Herzberg

2. Vertical enlargement of a job by adding responsibility and opportunity for personal growth, is referred as
a. Quality Circle
b. Work Redesign
c. Job Enrichment
d. Job enlargement

3. It is the process by which data in regard to each job is systematically observed and noted.
a. Job Enrichment
b. Job Enlargement
c. Job Analysis
d. Job Description

4. The primary purpose of training is to establish a sound relationship between the worker and his ______.
a. Employer
b. Incentive
c. Knowledge
d. Job

5. On the job oriented training method include
a. Job Rotation
b. Brain Storming Sessions
c. Guidance
d. All of the Above



6. The performance appraisal that evaluates performance from the monetary returns the employee yields to his organization, is termed as
a. Critical Incident Method
b. Forced –choice Method
c. Cost- Accounting Method
d. Forced-distribution Method

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Examination Paper of Operating Systems
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Operating Systems
Section A: Objective Type (20 marks)
•This section consists of Multiple Choice Questions / True & False.
•Answer all the questions.
•Each Question carries 1 mark.
Multiple Choices:
1. Logical view is:
a. Abstract view of an entity
b. Full view of entity
c. Complete software
d. Complete program
2. Multiprocessor computer system provides:
a. Slow performance by serving several processes simultaneously
b. High performance by serving several processes simultaneously
c. High performance by serving one process
d. None of the above
3. Process is:
a. Language of programme
b. Name of a computer software
c. An execution of programme
d. None of the above
4. Program counter (PC) register contains:
a. Address of the next instruction to be executed by the C.P.U.
b. Address of the next instruction to be executed by the monitor

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Semester 1 Business Management
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Organizational Behaviour
Section A: Objective Type (30 marks)
This section consists of Multiple Choice questions & Short Notes.
Answer all the questions.
Part One question carries 1 mark each & Part two carry 4 marks each.
Part one:
Multiple choices:
1) Friendship groups are
a) Party Groups
b) Formal Group
c) Evolved informally
d) Social Groups
2) Effective communication is the foundation
a) Of modern organization
b) Of formal organization
c) Of Foreign relations
d) Of informal organization
3) Perception is used in
a) Selection of candidate for employment
b) Compensation and reward
c) Enrichment and motivation
d) None of the above.
4) Attitude do not influence by
a) Family
b) Educational background
c) Policies of organization
d) Religion
5) Job enlargement means
a) Adding other task to the job.
b) Removing job responsibilities.
c) Job Testing
d) Job formal examination
Semester 1 Business Management
IIBM Institute of Business Management
6) Conflict is a
a) Immoral activity
b) Rational Behaviouer
c) None of the above
d) Natural disagreement
7) Fatigue can be defined as the ________ of the body as a result of continuous physical activity
a) Tiredness
b) Activeness
c) Possessiveness
d) Color
8) Written communication is a
a) Non-Direct Communication
b) Direct Communication
c) Waste of papers
d) Waste of time
9) Direct Communication________ are the rules of pattern and behaviour that are expected from all team
members.
a) Norms
b) Regulations
c) Guidelines
d) Format
10) The pension plans, gratuity contribution and mandatory provident fund rules are framed basically to
take care of ________ needs.
a) Security
b) Sensitive
c) Scrutiny

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Examination Paper of Organizational Behaviour
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
SubjectCode-B105 Organizational Behaviour
Section A: Objective Type & Short Questions (30 marks)
•This section consists of Multiple Choice and short notes type questions
•Answer all the questions.
•Part one carries 1 mark each and part two carries 5 marks each.
Part A:-
Multiple Choices:-
1. Which of the following is not comes under Maslow‟s needs theory?
1. Social needs
2. Affiliation needs
3. Physiological needs
4. Specification needs
2. Collegial model is an extension of:
a. Supportive model
b. Autocratic model
c. Custodial model
d. None of the above
3. Sigmund Freud‟s theory on personality is:
a. Related with moral values
b. Related with sexual values
c. Related with social values
d. Related with parental values
4. A person who moves fast, talk rapidly, usually impatient, measures success by quantity is a person
of:
a. Class A personality type
b. Class B personality type
c. Class C personality type
d. Class AB personality type
5. According to Maslow‟s need hierarchy theory esteem need comes at__________ position from
bottom:
a. 2nd
b. 3rd
c. 4th
d. 5th
Examination Paper of Organizational Behaviour
2
IIBM Institute of Business Management
6. Informal communication is also called:
a. Grapevine
b. Red vine
c. Adams communication
d. Dead communication
7. Needs related to hunger, thirst, sleep etc. are considered as:
a. Safety needs
b. Physiological needs

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Semester 1 Examination paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Marketing Management
Section A: Objective Type (30 marks)
This section consists of Multiple choice questions and Short Notes type questions.
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 4 marks each.
Part one :
Multiple choices:
1. FICCI stands for
a) Federation of Indian Chamber of Commerce and Industry
b) Federation of International Chamber of Commerce and Industry
c) Federation of Indian Chamber of Cost and Inventory
d) Federation of International Chamber of Cost and Inventory
2. Market ________ is more prevalent than Mass marketing
a) place
b) Segmentation
c) Circle
d) Area
3. What is product concept?
a) Detailed summery about the product
b) Detailed version of idea stated in consumer terms
c) product that satisfy consumer demand
d) Consumer's perception of an actual product
4. Economists call all human resources as
a) Hands
b) Labor
c) Employees
d) Employers
5. A centralized inventory means
a) Slow delivery to customer
b) Fast delivery to customers
c) Building and stocking one warehouse

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Semester 1 Examination paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Managerial Economics
Section A: Objective Type (30 marks)
This section consists of multiple choice questions and Short notes.
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part one:
Multiple choices:
1) Economists have classified input as
a. Timeless
b. landless
c. labourless
d. all the above
2) ∑Pi=………where Pi is the probability of certain task.
a. Not defined
b. 1
c. 0
d. It will depend on the number of Pi values we are taking for summation.
3) Slope at x=2 for the given curve y=3x3+2x be
a. 26
b. 38
c. 36
d. 18
4) For a vertical demand curve the elasticity will be
a. 0
b. 1
c. Between 0 and 1
d. ∞
5) The difference between price and average variable cost is defined as
a. Loss contribution
b. Profit contribution
c. Expectations
d. Market contribution

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Examination Paper of Managerial Economics
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper
Subject Code-B106 Managerial Economics MM.100
Section A: Objective Type & Short Questions (30 marks)
•This section consists of multiple choices & Short notes type questions.
•Answer all the questions.
•Part one carries 1 mark each & Part two carries 5 marks each.
Part one:
Multiple choices:
1. It is a study of economy as a whole.
a. Macroeconomics
b. Microeconomics
c. Recession
d. Inflation
2. A comprehensive formulation which specifies the factors that influence the demand for the product.
a. Market demand
b. Demand schedule
c. Demand function
d. Income effect
3. It is computed when the data is discrete and therefore incremental changes is measurable.
a. Substitution effect
b. Arc elasticity
c. Point elasticity
d. Derived demand
4. Goods & services used for final consumption is called:
a. Demand
b. Consumer goods
c. Producer goods

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Attempt Only Four Case Study

CASE – 1   Consumer Perception of High-end IT Education

This case study of recent origin (2001), illustrates the use of free-response questions which permit respondents to give unstructured answers. The responses are given in the form of excerpted quotes from the study at the end of the case. The entire study was bigger in scope and results. These reported results are only for the purpose of illustration and do not constitute the complete analysis.

BACKGROUND

SSI, a computer education centre, has added Internet to its portfolio. Now SSI plans to re-launch its course called Internet in its updated form. The course includes ASP, XML, WAP, .NET and BLUETOOTH, the last one being offered only by SSI’s Internet.

Research Objectives

To find out
•    the deciding factors for taking up a particular High-End I.T. course.
•    whether the course contents of Internet are actually in “demand”.
•    the strengths and weaknesses of Internet.

Methodology

Collecting information through
•    questionnaires
•    face-to-face interviews
•    telephonic interviews
•    internet

Sample Composition

Students of SSI as well as from competing computer education providers (NIIT, Aptech, Radiant, Tata Infotech).

Sample size : 80 (25% SSI + 75% others)

Results from Some Free Response Questions for Students’ Comments

The following are quotations from some students’ comments on the institute, course, and so on.
“Right now the I.T. market in U.S. has gone down. Bluetooth is still in a kind of an infancy stage with no real commercially proven success. There is a lot of investment in the technology. Recently it has hit a few roadblocks—you will see from the info in the links (viz http://www.bluetooth.com/ and http://www.zdnet.co.uk/news/specials/1999/04/bluetooth/)”
•    Computer professional (New Jersey, USA)

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Examination Paper of Marketing Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code- B104 Marketing Management
Section A: Objective Type & Short Questions (30 marks)
•This section consists of multiple choices & short answer type questions.
•Answer all the questions.
•Part One carries I mark each & Part II carries 5 marks each.
Part One
Multiple Choices:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of
customers.
a. Marketing mix
b. Production concept
c. Marketing concept
d. Relationship marketing
2. It involves individuals who buys products or services for personal use and not for manufacture or
resale.
a. Environment analysis
b. Macro environment
c. Micro environment
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other‟s attitudes&
behavior.
a. Consumer behavior
b. Culture
c. Reference groups
d. Primary groups
4. The concept of the product that passes through various changes in its total life known as:
a. Product life cycle
b. Line stretching
c. Consumer adoption
d. Product
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain:
a. Branding
b. Packaging
c. Brand identity
Examination Paper of Marketing Management
2
IIBM Institute of Business Management
d. Brand image
6. It involves a pricing strategy that charges customers different prices for the same product or
service.
a. Promotional pricing
b. Price discrimination
c. Non price competition
d. None of the above
7. It refers to an arrangement where another company through its own marketing channel sells the
products of one producers.
a. End customer
b. Wholesaler
c. Retailing
d. Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of
passengers of goods.
a. Logistics
b. Warehousing
c. Transportation
d. None of the above
9. The advertising which is used to inform consumers about a new product or feature & to build
primary demands is known as:
a. Advertising
b. Informative advertising
c. Persuasive advertising
d. Advertising strategy
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
a. Compensation
b. Sales forecasting
c. Sales budgeting
d. Selling policy
Part Two:
1. Define Marketing Mix.
2. Discuss the concept of Benchmarking.
3. Write a short note on Target Marketing.
4. What do you understand by Pricing Strategy?
END OF SECTION A
Examination Paper of Marketing Management
3
IIBM Institute of Business Management
Section B: Caselets (40 marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
Ask the company top brass what „almost there‟ means. The answer: a premier Indian retail company
that has come to be known as a specialty chain of apparel and accessories. With 52 product categories
under one roof, Shoppers‟ Stop has a line-up of 350 brands. Set up and headed by former Corona
employee, B. S. Nagesh, Shoppers‟ Stop is India‟s answer to Selfridges and Printemps. As it proudly
announces, „We don‟t sell, we help you buy.‟ Back in 1991, there was the question of what to retail.

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Examination Paper of Knowledge Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper
MM.100
Subject Code-B-111 Knowledge Management
Section A: Objective Type & Short Questions (30 marks)
•This section consists of Multiple Choice & Short Answer type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Part One:
Multiple Choices:
1. UCC stands for:
a. Universal Commercial Code
b. Uniform Commercial Code
c. Unique Commercial Code
d. United Commercial Code
2. E-business connects critical business systems and constituencies directly via:
a. Internet
b. Extranet
c. Intranet
d. All of the above
3. Unusable rule are also called as:
a. User rule
b. Conflicting rule
c. Subsumed rule
d. None of the above
4. Fact in knowledge codification refers to:
a. Value of an object or a slot
b. Codification scheme
c. Both (a) & (b)
d. Filling of slots
5. An individual with skills & solutions that work some of the time but not all of the time is:
a. Scribe
b. Validity
c. Novice
d. None of the above
Examination Paper of Knowledge Management
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IIBM Institute of Business Management
6. CBR is:
a. Case based reasoning
b. Case based reliability
c. Case based repository
d. None of the above
7. An unskilled employee trying to learn or gain some understanding of the captures knowledge is a:
a. Pupil user
b. Tutor user
c. People user
d. None of the above
8. A rule of thumb based on years of experience is called:
a. Procedural rule
b. Tacit knowledge
c. Heuristic
d. None of the above
9. Episodic knowledge is:
a. The knowledge based on the fundamentals structure functions & behavior of objects
b. The knowledge based on experimental information or episodes
c. The knowledge based on the unrelated facts
d. None of the above
10. A directory that points to people, documents and repositories is:
a. Knowledge map
b. Knowledge codification
c. Rapid prototyping
d. None of the above
Part Two:
1. Write short note on “KM Life Cycle”.
2. Write short note on “The Knowing Doing Gap”.
3. What is Nominal Group Techniques (NGT)?
4. What do you mean by Delphi Method?
END OF SECTION A
Examination Paper of Knowledge Management
3
IIBM Institute of Business Management
Section B: Case lets (40 marks)
•This section consists of Case lets.

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Semester 1 Examination Paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Human Resource Management
Section A: Objective Type (30 marks)
This section consists of Multiple Choices & Short Notes type questions
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple choices:
1) Name the program which makes supervisor more alert, as it is his responsibility to rate his
Subordinates
1. Periodic appraisal
2. Yearly appraisal
3. Monthly appraisal
4. Weekly appraisal
2) The HRD programmes fail due
1. Crime factor
2. Social justice
3. Inflation
4. Poverty
3) Name the recruitment process which is said to be a costly affair
1. Internal
2. External
3. International
4. National
4) In resent times, which department and head of the same usually initiates the manpower plan.
1. Operation department
2. production department
3. H R department
4. Logistics department
Semester 1 Examination Paper
IIBM Institute of Business Management
5) The job evaluation programme once installed must be continued on a ________ basis.
1. Permanent
2. Unplanned
3. Planned
4. Daily
6) The process of 360 Degree appraisal is broken into two stages - planning and _________.
1. Succession
2. Implementation
3. Non planning
4. Action planning
7) Human resource management is responsible for getting the best people, training and providing
mechanism to achieve organization ____________.
1. Goal

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Semester 1 Examination paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Financial Management
Section A: Objective Type (30 marks)
This section consists of Multiple Choice questions & Short Notes.
Answer all the questions.
Part One question carries 1 mark each & Part two carry 4 marks each.
Part one:
Multiple choices:
1. Capital turnover ratio is calculated as
a) Sales *Capital employed
b) Sales / Capital employed
c) Sales /Total Assets
d) Total assets / Owners fund
2. In ABC analysis C class consist of ________.
a) a very large number of items which are less important
b) a very less number of items which are important

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Case 1: Zip Zap Zoom Car Company
   
Zip Zap Zoom Company Ltd is into manufacturing cars in the small car (800 cc) segment.  It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability.  Its financial statements are shown in Exhibits 1 and 2 respectively.
    The company enjoys the confidence of its shareholders who have been rewarded with growing dividends year after year.  Last year, the company had announced 20 per cent dividend, which was the highest in the automobile sector.  The company has never defaulted on its loan payments and enjoys a favourable face with its lenders, which include financial institutions, commercial banks and debenture holders.
    The competition in the car industry has increased in the past few years and the company

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MASTER’S PROGRAM IN BUSINESS ADMINISTRATION

Note: Solve any Five Case studies















   



No. 1
The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands.  The large the better.”  Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories.  Clothes have ballooned as well: Kick wear makes women’s jeans with 40 – inch diameter legs.  The standard for TV sets used to be 19 inches; now it’s 32 inches.  Hulking SUVs have replaced tiny sports cars as the status vehicle of the new millennium.  One consumer psychologist theorizes that consuming big things is reassuring: “Large things compensate for our vulnerability,” she says.  “It gives us insulation.  The feeling that we’re less likely to die.”  What’s up with our fascination with bigness?  Is this a uniquely American preference?  Do you believe that “bigger’s better?”  Is this a sound marketing strategy? 











NO. 2
Some die-hard fans were not pleased when the Rolling Stones sold the tune “Start Me Up” for about $4 million to Microsoft, which wanted the classic song to promote its windows 95 launch.  The Beach Boys sold “Good Vibrations” to Cadbury Schweppes for its Sunkist soft drink, Steppenwolf offered its “Born to be Wild” to plug the Mercury Cougar, and even Bob Dylan sold “The Times They Are A- Changin” to Coopers & Lybrand (now called price Waterhouse Coopers).  Other rock legends have refused to play the commercial game, including Bruce Springsteen, the Grateful Dead, Led Zeppelin, Fleetwood Mac, R.E.M. and U2.  According to U2’s manager, “Rock’ n roll is the last vestige of independence.  It is undignified to put that creative effort and hard work to the disposal of a soft drink or beer or car.”  Singer Neil Young is especially adamant about not selling out; in his song “This Note’s for you,” he croons,

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Case I: Tudor Fashions

Tudor Fashions is a four-decade old company.  Its two major product lines are footwear and ready-to-wear garments.  It was nearly 10 am and the company CEO, Prashant Gupta, decided to take a walk in the Connaught Place area to observe people in general and office goers in particular, before going to his office on Barakhamba Road.  His idea was to have a first-hand feeling of consumer response to the Tudor shoes and observe in general the footwear habit of urban Indians.  He parked his car and walked purposefully.

    Tudor shoes were positioned as simple, no fuss yet elegant shoes particularly targeted at office goers.  The shoes had a reputation of being comfortable and reasonably priced and had a good market share despite competition from Bata, Windsor, Lee Cooper, Woodland and Liberty etc.

    Prashant looked keenly at the moving feet of hurrying office goers.  His trained eyes could notice the changing scenario.  A significantly large number of office goers no longer seemed to have any preference for “no fuss” shoes.  There was a very distinct shift in preference for heavy looking bold shoes.  Consumers’ perceptions about the type of shoes appropriate for wearing to office were changing from regular six-hole laced shoes to these heavy looking bold shoes.  As a result of this shift in consumer perceptions and preferences, the market share of Tundor shoes had declined by 10 percent within the last two years.

    The trend was disturbing, and Prashant called a meeting of departmental heads.  The outcome of the meeting was an agreement by all that perceptions, attitudes and preferences of Indian urban consumers had undergone a significant change about the workplace and products.  No longer did they perceive the workplace as dull and boring where a “no nonsense and stiff upper lip” attitude has to be maintained.  The office was viewed more as a part of everyday life where one can be reasonably relaxed and within limits, “you can be yourself” attitude was OK.  A major decision was taken that Tudor shoes should shed off its image of being “traditional,” and keeping pace with times should become “contemporary”, as more and more consumers were going for branded shoes.