GM02
Economic and Social Environment of Business
Assignment II
Assignment Code: 2012 GM02 B2 Last Date of Submission: 15th November 2012
Maximum Marks: 100
Attempt all Questions. All questions carry equal marks.
Section A
1. Examine the growth of public sector in India and analyze its contribution to overall economic development. (20)
2. Write short notes on:
a. Industrial sickness in India
b. Recent Developments in Indian Banking System (10+10=20)
3. Briefly describe the Indian Financial System and analyze the significance and need for financial reforms. (20)
4. What are the various changes and improvements brought in in the competition act over the
MRTPAct, Explain (20)
Section B
Case Study: Taming the Amazon
People who lived along the Amazon were frequently rendered homeless by floods in Amazon, a river that originates in Andes Range of mountains in the western side of South America and falls in Atlantic Ocean on the eastern side of the continent. During the rest of the year, the water flow in the river fluctuated drastically, depending the temperature and the rainfall. Consequently, the people of Brazil suffered either devastating floods or water famines. The Government of Brazil studied the problem and came up with the proposal to construct a dam, a reservoir and a network of canals. With the help of dam the flood water would be stored in the reservoir, which will then be released as per need in different areas through a system of canals. The direct benefits of the project would include savings due to flood control, increased agricultural output and additional employment, while the indirect benefits consisted of additional employment and profits of the firms that process the additional agricultural output as well as the increased tax revenue of the government.
The project was to be funded by the Federal and State Governments to the extent of 89 percent, while the rest of the funds would come as aid from the governments of U.S.A. and Canada. The funding agencies together created an organization to collect the relevant data, which will form a basis of analysis by each of these agencies. Based on the data provided by this organization, the Federal Government of Brazil undertook benefit-cost analysis of both the dam-reservoir and canal components and it was decided that the project be taken up. The other funding agencies did not agree with the decision of the Federal Government. Consequently, the project was delayed for a long time and its construction could begin after a long contracted negotiations between the funding agencies.
Questions:
i. When all funding agencies were working with the same data and a standard procedure to calculate benefit-cost ratio how could they differ from each other?
ii. What main issues, according to you, would have figured in the negotiations? If you were the Principal Representative of the Federal Government how would you present the case of your government?
(10+10=20)
GM 07
Research Methodology
Assignment I
Assignment Code: 2012 GM 07 B1 Last Date of Submission: 15th October 2012
Maximum Marks: 100
Attempt all the questions. All questions carry equal marks.
Section A
1. What are the types of market research? In present day business, explain the usage of market research, with reference to : a) Product Planning, b) Pricing, c) Physical Distribution & d) Promotional & Advertising
2. When dealing with any market research project, what points should be kept into mind while defining the problem? Briefly explain the advantages of considering these points while defining a research purpose?
3. Comment on the under mentioned statement :
`A sample may be large yet worthless because it is not random, or it may be random but unreliable because it is small’ Also, explain the importance of sampling in normal quantitative research studies.
4. Write short notes on the mentioned topics :
a) Objective characteristics and inferred characteristics
b) Usage of weighted scales
c) Editing of primary data
d) Operating & Strategic decisions
e) Decision making unit
Section B
ONE DELHI BASED FLOUR MILL - PRODUCT LAUNCH :
In 1992, one of the Delhi based flour mills had planned out a new product launch. This was a salty snack, that was to be launched. They deputed a professional market research firm for this pre-launch study. Basically they demanded from the study, a) Market acceptance of their product, b) Acceptability in which specific `Socio Economic Classification’ of Delhi’s consumer market and finally c) The product branding that will ideally suit their launch. Their accounts section, based on the product manufacturing raw cost and distribution cost, derived that the ideal pricing for the 500 grams pack would be Rs.5.50 .
After completing the pre-launch study they launched their product. As per the study, their prime target segment was the students from the middle & upper middle class families. They advertised also on the satellite channels for various family based serials and few local English dailies.
After three months of launch, their Accounts MIS showed sale of the product was less than 50 % of the expected sales. The retail placement was also proper, but somehow their product was not getting the expected market turnover.
As per their marketing departments recommendation, again the Research firm was contacted, and responsibility was given out to derive the reason for this low market acceptance. The result was derived, the price at which they had launched their product, was a bit under their target segments assessment. The ideal pricing came out to be Rs.8.00 to Rs.10.00 per pack. They had to re-launch their product, and in the process the cycle of Re-Branding, Promotion and all this aspects had to be redone. This time thankfully, their accounts section 1st quarter post-launch data showed Productivity .
Question :
1. If you were the one who had the responsibility to formulate the pre-launch study, design a suitable proposal for the same
2. Also, if you decide to use survey design the questionnaire that you would use for the same. If you decide not to use survey, how will you solve the problem.
GM 07
Research Methodology
Assignment II
Assignment Code: 2012 GM 07 B2 Last Date of Submission: 15th November 2012
Maximum Marks: 100
Attempt all the questions. All questions carry equal marks.
Section A
1.
(a) What is the difference between a management problem and a research problem?
(b) How many types of errors may be encountered in a marketing research? What are the methods of minimizing such research errors?
2.
(a) What is the difference between Quantitative and Qualitative research ?
(b) Which of the following questions can be tested experimentally and which can not? Where a test is possible, briefly suggest an approach. Where a test is not possible, explain why?
i. Do children from urban areas drink more coffee and less milk than those from suburban areas?
ii. Would frequent shoppers reactions to a retailer changing his store layout differ from those of infrequent shoppers?
iii. Should a petrol pump provide a soft drink vending machine at the outlet?
iv. How to compare the effectiveness of two faculty members teaching Quantitative Techniques to different sections in a management institute?
v. How to sensitize DTC Bus drivers towards safe driving on Delhi roads?
3. Suppose, your company has spent a large amount on advertising its Products, what will be the methodology you will use to gauge the effectiveness of the same, from various segments like a) Whole Seller, b) Retailer & c) Consumers
4. What are the bases on which Market Segmentation is created? Explain the segmentations with reference to Indian Consumer Market?
Section B
A PRINT MEDIA COMPANIES CHANGED PRESENTATION :
A Print media company, for the last 5 years were producing a monthly English magazine. This magazines basically covered all aspects, like main news from politics, sports, entertainment, kids specific, portion business etc. It was a 132 page magazine and had their target market as `English Magazine Readers – All India. The magazine through its subscription and commercial space sold had achieved `Break Even Point’. There was certain change in the top management, and as per their planning, they wanted to change this print production to an weekly periodical.
A Survey amongst the `Present Readers’ of the magazine was done, as to the topic choice, length of presentation, area that they want covered, style that they prefer and the like. The new magazine was launched, with proper promo and all. Post six months, the Research & Development wing of the magazine found, that `Gross Readership of the magazine has gone down, thus the commercial, rate and quantum space sold ratio has also declined
The management was a bit confused, because they had designed and edited the magazine as per the `Would be Readers Expectations’. They now wanted to study the reason for not achieving the same.
Question 5 :
a. By deploying marketing research how will you ascertain the reasons for failure of this product?
b. What kind of sampling method would you use and why?
HR01
Human Resource Management
Assignment I
Assignment Code: 2012 HR01 B1 Last Date of Submission: 15th October 2012
Maximum Marks: 100
Attempt all Questions. All questions carry equal marks.
Section A
1. Explain how the increased globalization of business is making the contribution of human resource departments more important. (20)
2. Define and differentiate between Job Analysis, Job Description. Discuss Job Evaluation Method and create a plan for evaluating jobs of Sales Persons at different levels in an organization. (20)
3. a. Discuss briefly the importance of Human Resource Information Systems.
b. What are the alternatives to recruitment? (10+10=20)
4. As organizations become more global, human resource planning becomes more important and complex. Explain. (20)
Section B
Case Study
In one public sector undertaking, a line manager was appointed as the Chief of Personnel. Within a year after taking up the assignment, he had to sign a wage agreement with the workers union. Non-technical staff dominated the union at that time. The union charter of demands favoured the interests of the dominant work group. It asked for revision in gardener’s pay, but did not press for increase in the pay scales of workers in certain technical grades. The management conceded these demands because the union cooperated with them in keeping the burden of pay revision well within the guidelines of the Bureau of Public Enterprises.
Once the agreement was signed and communicated, there was a commotion among the technical staff. They walked out of the union, joined a separate technical staff union and marched around the company premises, holding placards which read – “Here grass Cutters get more than the gas cutters. In the engineering assembly unit, till the pay revision occurred welding was highly rated job, but not any longer. Now gardeners get more than welders”.
Questions:
1. What happens if grass cutters get more than gas cutters? (5)
2. Evaluate the approach of both management and union in the incident. (10)
3. List the lessons learned. Suggest a way out of the problem on hand. (5)
Economic and Social Environment of Business
Assignment II
Assignment Code: 2012 GM02 B2 Last Date of Submission: 15th November 2012
Maximum Marks: 100
Attempt all Questions. All questions carry equal marks.
Section A
1. Examine the growth of public sector in India and analyze its contribution to overall economic development. (20)
2. Write short notes on:
a. Industrial sickness in India
b. Recent Developments in Indian Banking System (10+10=20)
3. Briefly describe the Indian Financial System and analyze the significance and need for financial reforms. (20)
4. What are the various changes and improvements brought in in the competition act over the
MRTPAct, Explain (20)
Section B
Case Study: Taming the Amazon
People who lived along the Amazon were frequently rendered homeless by floods in Amazon, a river that originates in Andes Range of mountains in the western side of South America and falls in Atlantic Ocean on the eastern side of the continent. During the rest of the year, the water flow in the river fluctuated drastically, depending the temperature and the rainfall. Consequently, the people of Brazil suffered either devastating floods or water famines. The Government of Brazil studied the problem and came up with the proposal to construct a dam, a reservoir and a network of canals. With the help of dam the flood water would be stored in the reservoir, which will then be released as per need in different areas through a system of canals. The direct benefits of the project would include savings due to flood control, increased agricultural output and additional employment, while the indirect benefits consisted of additional employment and profits of the firms that process the additional agricultural output as well as the increased tax revenue of the government.
The project was to be funded by the Federal and State Governments to the extent of 89 percent, while the rest of the funds would come as aid from the governments of U.S.A. and Canada. The funding agencies together created an organization to collect the relevant data, which will form a basis of analysis by each of these agencies. Based on the data provided by this organization, the Federal Government of Brazil undertook benefit-cost analysis of both the dam-reservoir and canal components and it was decided that the project be taken up. The other funding agencies did not agree with the decision of the Federal Government. Consequently, the project was delayed for a long time and its construction could begin after a long contracted negotiations between the funding agencies.
Questions:
i. When all funding agencies were working with the same data and a standard procedure to calculate benefit-cost ratio how could they differ from each other?
ii. What main issues, according to you, would have figured in the negotiations? If you were the Principal Representative of the Federal Government how would you present the case of your government?
(10+10=20)
GM 07
Research Methodology
Assignment I
Assignment Code: 2012 GM 07 B1 Last Date of Submission: 15th October 2012
Maximum Marks: 100
Attempt all the questions. All questions carry equal marks.
Section A
1. What are the types of market research? In present day business, explain the usage of market research, with reference to : a) Product Planning, b) Pricing, c) Physical Distribution & d) Promotional & Advertising
2. When dealing with any market research project, what points should be kept into mind while defining the problem? Briefly explain the advantages of considering these points while defining a research purpose?
3. Comment on the under mentioned statement :
`A sample may be large yet worthless because it is not random, or it may be random but unreliable because it is small’ Also, explain the importance of sampling in normal quantitative research studies.
4. Write short notes on the mentioned topics :
a) Objective characteristics and inferred characteristics
b) Usage of weighted scales
c) Editing of primary data
d) Operating & Strategic decisions
e) Decision making unit
Section B
ONE DELHI BASED FLOUR MILL - PRODUCT LAUNCH :
In 1992, one of the Delhi based flour mills had planned out a new product launch. This was a salty snack, that was to be launched. They deputed a professional market research firm for this pre-launch study. Basically they demanded from the study, a) Market acceptance of their product, b) Acceptability in which specific `Socio Economic Classification’ of Delhi’s consumer market and finally c) The product branding that will ideally suit their launch. Their accounts section, based on the product manufacturing raw cost and distribution cost, derived that the ideal pricing for the 500 grams pack would be Rs.5.50 .
After completing the pre-launch study they launched their product. As per the study, their prime target segment was the students from the middle & upper middle class families. They advertised also on the satellite channels for various family based serials and few local English dailies.
After three months of launch, their Accounts MIS showed sale of the product was less than 50 % of the expected sales. The retail placement was also proper, but somehow their product was not getting the expected market turnover.
As per their marketing departments recommendation, again the Research firm was contacted, and responsibility was given out to derive the reason for this low market acceptance. The result was derived, the price at which they had launched their product, was a bit under their target segments assessment. The ideal pricing came out to be Rs.8.00 to Rs.10.00 per pack. They had to re-launch their product, and in the process the cycle of Re-Branding, Promotion and all this aspects had to be redone. This time thankfully, their accounts section 1st quarter post-launch data showed Productivity .
Question :
1. If you were the one who had the responsibility to formulate the pre-launch study, design a suitable proposal for the same
2. Also, if you decide to use survey design the questionnaire that you would use for the same. If you decide not to use survey, how will you solve the problem.
GM 07
Research Methodology
Assignment II
Assignment Code: 2012 GM 07 B2 Last Date of Submission: 15th November 2012
Maximum Marks: 100
Attempt all the questions. All questions carry equal marks.
Section A
1.
(a) What is the difference between a management problem and a research problem?
(b) How many types of errors may be encountered in a marketing research? What are the methods of minimizing such research errors?
2.
(a) What is the difference between Quantitative and Qualitative research ?
(b) Which of the following questions can be tested experimentally and which can not? Where a test is possible, briefly suggest an approach. Where a test is not possible, explain why?
i. Do children from urban areas drink more coffee and less milk than those from suburban areas?
ii. Would frequent shoppers reactions to a retailer changing his store layout differ from those of infrequent shoppers?
iii. Should a petrol pump provide a soft drink vending machine at the outlet?
iv. How to compare the effectiveness of two faculty members teaching Quantitative Techniques to different sections in a management institute?
v. How to sensitize DTC Bus drivers towards safe driving on Delhi roads?
3. Suppose, your company has spent a large amount on advertising its Products, what will be the methodology you will use to gauge the effectiveness of the same, from various segments like a) Whole Seller, b) Retailer & c) Consumers
4. What are the bases on which Market Segmentation is created? Explain the segmentations with reference to Indian Consumer Market?
Section B
A PRINT MEDIA COMPANIES CHANGED PRESENTATION :
A Print media company, for the last 5 years were producing a monthly English magazine. This magazines basically covered all aspects, like main news from politics, sports, entertainment, kids specific, portion business etc. It was a 132 page magazine and had their target market as `English Magazine Readers – All India. The magazine through its subscription and commercial space sold had achieved `Break Even Point’. There was certain change in the top management, and as per their planning, they wanted to change this print production to an weekly periodical.
A Survey amongst the `Present Readers’ of the magazine was done, as to the topic choice, length of presentation, area that they want covered, style that they prefer and the like. The new magazine was launched, with proper promo and all. Post six months, the Research & Development wing of the magazine found, that `Gross Readership of the magazine has gone down, thus the commercial, rate and quantum space sold ratio has also declined
The management was a bit confused, because they had designed and edited the magazine as per the `Would be Readers Expectations’. They now wanted to study the reason for not achieving the same.
Question 5 :
a. By deploying marketing research how will you ascertain the reasons for failure of this product?
b. What kind of sampling method would you use and why?
HR01
Human Resource Management
Assignment I
Assignment Code: 2012 HR01 B1 Last Date of Submission: 15th October 2012
Maximum Marks: 100
Attempt all Questions. All questions carry equal marks.
Section A
1. Explain how the increased globalization of business is making the contribution of human resource departments more important. (20)
2. Define and differentiate between Job Analysis, Job Description. Discuss Job Evaluation Method and create a plan for evaluating jobs of Sales Persons at different levels in an organization. (20)
3. a. Discuss briefly the importance of Human Resource Information Systems.
b. What are the alternatives to recruitment? (10+10=20)
4. As organizations become more global, human resource planning becomes more important and complex. Explain. (20)
Section B
Case Study
In one public sector undertaking, a line manager was appointed as the Chief of Personnel. Within a year after taking up the assignment, he had to sign a wage agreement with the workers union. Non-technical staff dominated the union at that time. The union charter of demands favoured the interests of the dominant work group. It asked for revision in gardener’s pay, but did not press for increase in the pay scales of workers in certain technical grades. The management conceded these demands because the union cooperated with them in keeping the burden of pay revision well within the guidelines of the Bureau of Public Enterprises.
Once the agreement was signed and communicated, there was a commotion among the technical staff. They walked out of the union, joined a separate technical staff union and marched around the company premises, holding placards which read – “Here grass Cutters get more than the gas cutters. In the engineering assembly unit, till the pay revision occurred welding was highly rated job, but not any longer. Now gardeners get more than welders”.
Questions:
1. What happens if grass cutters get more than gas cutters? (5)
2. Evaluate the approach of both management and union in the incident. (10)
3. List the lessons learned. Suggest a way out of the problem on hand. (5)
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